外贸函电

王宇佳

目录

  • 1 Overview of Foreign Trade Correspondence  外贸函电概述
    • 1.1 The Layout of Foreign Trade Correspondence  外贸函电格式
    • 1.2 The Structure of Foreign Trade Correspondence  外贸函电框架
    • 1.3 The Writing Principle of Foreign Trade Correspondence  外贸函电写作原则
  • 2 Composing Correspondence on Market Development  撰写市场开发信
    • 2.1 Establishing Overseas Business Relations  建立海外业务关系
    • 2.2 Promoting Products and Services for Export  推销出口产品和服务
    • 2.3 Developing Overseas Regional Agents  发展海外地区代理
  • 3 Contract Negotiation and Signing  合同磋商与签订
    • 3.1 Inquiry and Reply  询盘和回复
    • 3.2 Offer and Counter-offer  发盘和还盘
    • 3.3 Contract Signing  合同签订
  • 4 Execution of Contract  履行合同
    • 4.1 Communication during the Stock-up Stage  备货阶段的沟通
    • 4.2 Communication Prior to and After the Delivery of the Goods  货物出运前后沟通
    • 4.3 the Seller’s Collection of Payments  卖方收款
  • 5 The Buyer’s Claim for Compensation  买方索赔
    • 5.1 Responding to the Clients about Compensation for the Damage of Cargoes  回复客户货损索赔
    • 5.2 Responding to the Clients about Quality Discrepancy  回复客户质量争议
    • 5.3 Composing Correspondence on the Settlement of Claims  撰写理赔信函
  • 6 After-sale Follow-up  售后跟进
    • 6.1 Inquiring Product Sales  询问产品销售
    • 6.2 Providing Professional Counseling to the Clients  给客户专业意见
    • 6.3 Recommending Other Products to the Clients  向客户推荐其他产品
  • 7 Daily Communications with the Clients  客户日常沟通
    • 7.1 Greetings during the Holidays  节假日问候
    • 7.2 Inviting Clients to Attend the Exhibition  邀请参加展会
    • 7.3 Other Kinds of Business Communication  其他商务类沟通
  • 8 附录A  一笔完整的关于毛毯的出口交易函电(与法国客户)
    • 8.1 第一步骤  与客户建立业务关系
    • 8.2 第二步骤  交易磋商
    • 8.3 第三步骤  对外报价及还价
    • 8.4 第四步骤  与客户进一步交易磋商
    • 8.5 第五步骤  买卖合同的商订
    • 8.6 第六步骤  合同履行
  • 9 附录B  一笔完整的关于日用百货类商品的出口交易函电(与爱尔兰客户)
    • 9.1 第一步骤  与客户建立业务关系
    • 9.2 第二步骤  做PI和确认订单
    • 9.3 第三步骤  签订合同及开立信用证
    • 9.4 第四步骤  安排出运
Greetings during the Holidays  节假日问候



Task Description】任务描述

As the New Yearis coming, Zheng Hao decides to send New Year’s greetings to the clients. NewYear’s Day is an important holiday celebrated by almost every country in theworld. Having carefully made the greeting cards with signatures from theGeneral Manager, Zheng Hao writes down his blessings and then sends the cardsto the clients. 

                            Knowledge Link】知识链接

西方主要的传统节日与商机

1. 情人节  Valentine’s Day  214

热销产品:礼品卡、糖果/巧克力、鲜花、珠宝、服装。

热门关键词:CandleChocolateFlowersJewelryCard

拓展关键词:Valentine’s Day GiftsValentine’s Day ClothesKid’s ValentineCrafts

2. 万圣节  Halloween 1111031为万圣节之夜)

热销产品:蜡烛、奇装异服、各类装饰物、节日卡、糖果。

热门关键词:CandlesCardHalloween Masks

拓展关键词:Halloween DressHalloween AlbumsHalloween Supplies

3. 感恩节  Thanksgiving Day  11月的第四个星期四

热销产品:服装配饰类、书籍、CD/DVD、电子游戏、礼品卡、玩具、消费类电子产品、电脑及配件。

热门关键词:BooksDVDCDGamesToysComputer and Accessories

拓展关键词:Thanksgiving FoodThanksgiving GiftsThanksgiving Day CardThanksgiving DressThanksgiving Craft

4. 圣诞节  Christmas Day  12251224夜为圣诞夜平安夜

热销产品:圣诞树、圣诞灯、圣诞贺卡、圣诞蜡烛、圣诞工艺品、圣诞老人相关圣诞装饰用品。

热门关键词:ChristmasChristmas DecorationChristmas TreeChristmas ApparelChristmas Light,Christmas OrnamentChristmas BallChristmas CandleChristmas CraftsGarlandWreathChristmas Foods

拓展关键词:Christmas GiftsChristmas GreetingCards

Task Underway】任务进行

给未达成过交易的客户去函。

Dear Mrs Ashley,

Merry Christmasand happy New Year!

The Christmasand New Year holiday is coming near once again. We would like to extend ourwarm wishes for the upcoming holiday season and would like to wish you and yourfamily a Merry Christmas and a prosperous New Year.

Mayyour New Year be filled with special moment, warmth, peace and happiness, thejoy of covered ones near, and wishing you all the joys of Christmas and a yearof happiness.

It’s my honor tocontact with you before, and my duty is to give you our best products andexcellent service. Hope the next year is a prosperous and harvest year for bothof us! Last but not least, once you have any inquiry about OUR COSMETIC PENCILSin the following days, hope you could feel free to contact with us, which ismuch appreciated.

 

Yours sincerely,

Zheng Hao

 

给达成过交易的客户去函。

My dearest,

Happy Christmasand New Year!

Many thanks foryour contiguous supports in the past years; we wish both businesses snowballingin the coming years.

May your New Year be filled with special moment, warmth, peace andhappiness, the joy of covered ones near, and wishing you all the joys ofChristmas and a year of happiness.

Last but notleast, once you have any inquiry about OUR COSMETIC PENCILS in the followingdays, hope you could feel free to contact with us, which is much appreciated.

 

Zheng Hao

CommunicationSkills】沟通技巧

1)不要单纯地祝对方节日快乐,要祝他跟他家人节日快乐。希望他跟他家人健康。问下他们有没有什么出游计划。

2)对于圣诞节,有些客户提前就放假了,如果不是那么熟的话,就不要私人时间打扰你的客户,需要提前发送节日问候。如果是其他一般的节日,当天发送节日问候也可以。

3)可以自制节日贺卡,公司logo应该在贺卡中体现出来。

TaskExtension】任务扩展

Letter 1 

Thanksgiving Letter to Clients

Dear Mr. Stephen,

We are alwayshappy when Thanksgiving approaches because this festive occasion gives us theopportunity to appreciate and express our gratitude to all those with whom wehave worked together and have had a fruitful association.      

It’s a pleasureto declare that the past year has been good for us, and we thank you for yourunending support which has helped both of us grow.

Wishing you ahappy Thanksgiving!

 

Yours truly,

 

Letter 2

Halloween Letter to Clients

Dear Sirs, 

How areyou? 

It’s Halloween. Time to shout:“Trick or treat!!” Your smile lights up our world! Wishing you a Halloweenbright and glowing as you are!

Your support isalways our motivation to move on. Thank you very much for your kindly supportand understanding to us. We believe that our cooperation will make both of usbigger and stronger. Hope we could start more business in the future. 
If you have any demand on COSMETIC PENCILS product, please don’t hesitate tocontact me.  

Wish you have awonderful day. 

HappyHalloween! 

Best regards!

 

Mandy 

Export sales 

 

Letter 3

Notifying Clients ihe SpringFestival Holiday Arrangement

Dear Estee,

As the annual Chinese Spring Festival is coming, our officewill be closed during the Chinese New Year holiday period from Jan. 28thto Feb. 6th. And we will resume work on 7th.

Any pending cases will be disposed after Feb. 7th.

Thank you so much for your support this year and wish wewill have a better cooperation next year.

Wishing you all a happy new year!

Best regards!

WritingQ&A】写作答疑

wholehearted应如何理解

在英文的祝福语中,这个单词的出现频率很高,可以翻译为 “全心全意的”、“由衷的”、“真心的”等,用来强调后面的congratulations(祝贺)或greeting(祝福)等。例如:

1Please take my wholehearted congratulations to Jimmy, for hispromotion.请给吉米带去我由衷的祝贺,祝贺他升职。)

2Despite our hard work and wholehearted enthusiasm, we finally lostthe order from Disney.尽管我们努力工作,满腔热情,但是最终还是没有拿下迪士尼的订单。)

UsefulExpression】交流表达

1. May your NewYear be filled with special moment, warmth, peace and happiness, the joy ofcovered ones near, and wishing you all the joys of Christmas and a year ofhappiness.

希望你新的一年可以在温暖、祥和和幸福当中度过。也希望你圣诞玩的开心,未来的一年里都充满欢乐。

2. Last but notleast, once you have any inquiry about OUR COSMETIC PENCILS in the followingdays, hope you could feel free to contact with us, which is much appreciated.

最后,若贵方对我们的化妆笔有任何疑问,请立即联系我们,我们将非常感谢。

3. We are alwayshappy when Thanksgiving approaches because this festive occasion gives us theopportunity to appreciate and express our gratitude to all those with whom wehave worked together and have had a fruitful association.      

当感恩节到来之时我们总是非常高兴,因为这一节日给了我们契机,使我们可以表达对一起合作和带来丰硕成果的伙伴的感激之情。

4. It’sHalloween. Time to shout: “Trick or treat!! ” Your smile lights up our world!Wishing you a Halloween bright and glowing as you are!

万圣节到了。是大喊“不给糖就捣蛋”的时候了。您的微笑点亮了我们的世界!祝你敢万圣节容光焕发!

5. As the annualChinese Spring Festival is coming, our office will be closed during the ChineseNew Year holiday period from Jan.28th to Feb.6th.

由于春节临近,我公司在春节假期期间,即12826,停止营业。

Notes】词汇与短语

1. extend  vt.  延伸;给予

e.g.  Please extend the shipping date of your L/Cto August 1stand validity to August 15th, thus enablingus to effect the shipment of the goods in question.(请将装运期延至81日,有效期延至815日,这样以便我们发运该批货物。)

e.g.  As we said previously, it is only in view ofour long friendly relations that we extend you this accommodation.(如之前所说,考虑到我们长期友好的关系,我们给予贵方这次通融。)

2. prosperous  adj.  繁荣的;兴旺的

3. contiguous  adj.  连续的

4. snowball  vi.  掷雪球;滚雪球般增大

e.g.  Problems snowball and you have to constantlyadapt to new situations. (问题像滚雪球一样越积越多,你必须不断适应新的情况。)

5. Thanksgiving  n.  感恩节

6. gratitude  n.  感谢(的心情);感激

gratitude tosb  感激某人

expressgratitude  表达感谢

e.g.  I have expressed the depth of my gratitude tohim.(我向他表示了深切的谢意。)

7. fruitful  adj.  富有成效的;多产的

It was afruitful meeting; we made a lot of important decisions.(这是一次很有成效的会议,我们做出了许多重大决定。)

8.association  n.  联盟,联合

tradeassociation  贸易协会;同业公会

businessassociation  商业协会;业务联系

professionalassociation  专业协会;专业组织

9. glow  v.  发光;容光焕发

the dim glow ofthe lightbulb  灯泡发出的昏暗的光

the warm glow ofthe setting sun  落日的温暖余晖

the green glowof the computer monitor  电脑显示器发出的绿光

10. resume  vt.  重新开始,继续

11. pending case 待办事件

12. dispose  vt.  处理;处置;安排

dispose of  处理;转让;解决;吃光;除掉;卖掉

e.g.  Kindly dispose of them at a moderate pricefor our account.(请以适当价格将货物出售。费用由我公司负担。)