外贸函电

王宇佳

目录

  • 1 Overview of Foreign Trade Correspondence  外贸函电概述
    • 1.1 The Layout of Foreign Trade Correspondence  外贸函电格式
    • 1.2 The Structure of Foreign Trade Correspondence  外贸函电框架
    • 1.3 The Writing Principle of Foreign Trade Correspondence  外贸函电写作原则
  • 2 Composing Correspondence on Market Development  撰写市场开发信
    • 2.1 Establishing Overseas Business Relations  建立海外业务关系
    • 2.2 Promoting Products and Services for Export  推销出口产品和服务
    • 2.3 Developing Overseas Regional Agents  发展海外地区代理
  • 3 Contract Negotiation and Signing  合同磋商与签订
    • 3.1 Inquiry and Reply  询盘和回复
    • 3.2 Offer and Counter-offer  发盘和还盘
    • 3.3 Contract Signing  合同签订
  • 4 Execution of Contract  履行合同
    • 4.1 Communication during the Stock-up Stage  备货阶段的沟通
    • 4.2 Communication Prior to and After the Delivery of the Goods  货物出运前后沟通
    • 4.3 the Seller’s Collection of Payments  卖方收款
  • 5 The Buyer’s Claim for Compensation  买方索赔
    • 5.1 Responding to the Clients about Compensation for the Damage of Cargoes  回复客户货损索赔
    • 5.2 Responding to the Clients about Quality Discrepancy  回复客户质量争议
    • 5.3 Composing Correspondence on the Settlement of Claims  撰写理赔信函
  • 6 After-sale Follow-up  售后跟进
    • 6.1 Inquiring Product Sales  询问产品销售
    • 6.2 Providing Professional Counseling to the Clients  给客户专业意见
    • 6.3 Recommending Other Products to the Clients  向客户推荐其他产品
  • 7 Daily Communications with the Clients  客户日常沟通
    • 7.1 Greetings during the Holidays  节假日问候
    • 7.2 Inviting Clients to Attend the Exhibition  邀请参加展会
    • 7.3 Other Kinds of Business Communication  其他商务类沟通
  • 8 附录A  一笔完整的关于毛毯的出口交易函电(与法国客户)
    • 8.1 第一步骤  与客户建立业务关系
    • 8.2 第二步骤  交易磋商
    • 8.3 第三步骤  对外报价及还价
    • 8.4 第四步骤  与客户进一步交易磋商
    • 8.5 第五步骤  买卖合同的商订
    • 8.6 第六步骤  合同履行
  • 9 附录B  一笔完整的关于日用百货类商品的出口交易函电(与爱尔兰客户)
    • 9.1 第一步骤  与客户建立业务关系
    • 9.2 第二步骤  做PI和确认订单
    • 9.3 第三步骤  签订合同及开立信用证
    • 9.4 第四步骤  安排出运
The Structure of Foreign Trade Correspondence  外贸函电框架



Outline for a typical foreigntrade correspondenceusually has three paragraphs,they are as follows.

1. Opening Paragraph

The opening paragraph of a foreign tradeletter is like a headline in the newspaper. Itshould obtain the reader’s attention at the first sight, and help to gain apositive response from the reader. In order to accomplish this aim, thefollowing points should be considered:

1)Be Brief

As a general rule, keep the paragraph short—two or threesentences.

2)Indicate What the Letter is About

Get to the point immediately in the firstparagraph and let the reader find the key information quickly.

3)Refer to Previous Correspondence, if Appropriate

When there has been previous communicationsconcerning the subject, reference to them is necessary. This may help thereader to get the point promptly.

4)Set a Positive and Friendly Tone

Setting a positive and friendly tone in theopening paragraph may help to evoke the positive reaction the writer desires.

2.Middle Paragraph(s)

Middle paragraphs support the first paragraphand provide more information. After finishing the opening paragraph, thinkabout what the reader still needs to know so that he/she may react as youdesire. Here necessary background and supporting information should beprovided. Usually, information concerning these aspects should be considered:Who, What, Why, When, Where and How.

3. Last Paragraph

The lastparagraph usually serves as a summation, suggestion or further request. Itshould:

1)Conclude or restate the key point

2)Request necessary action, if appropriate

3)Further confirm a positive image