综合商务英语3（2021级）

李娟

目录

  • 1 Brands
    • 1.1 学习目标 Teaching Objectives
    • 1.2 视听学习 Listening
    • 1.3 商务知识 Business Brief
    • 1.4 阅读 Reading
    • 1.5 课程思政-商英学“习”
    • 1.6 职业技能 Business Skills
  • 2 Travel
    • 2.1 学习目标 Teaching Objectives
    • 2.2 视听学习 Listening
    • 2.3 商务知识 Business Brief
    • 2.4 阅读 Reading
    • 2.5 课程思政-商英学“习”
    • 2.6 职场文化 Working Across Cultures
  • 3 Change
    • 3.1 学习目标 Teaching Objectives
    • 3.2 视听学习 Listening
    • 3.3 商务知识 Business Brief
    • 3.4 阅读 Reading
    • 3.5 课程思政-商英学“习”
  • 4 Organisation
    • 4.1 学习目标 Teaching Objectives
    • 4.2 视听学习 Listening
    • 4.3 商务知识 Business Brief
    • 4.4 阅读 Reading
    • 4.5 课程思政-商英学“习”
  • 5 Advertising
    • 5.1 学习目标 Teaching Objectives
    • 5.2 视听学习 Listening
    • 5.3 商务知识 Business Brief
    • 5.4 阅读 Reading
    • 5.5 课程思政-商英学“习”
  • 6 Money
    • 6.1 学习目标 Teaching Objectives
    • 6.2 视听学习 Listening
    • 6.3 商务知识 Business Brief
    • 6.4 阅读 Reading
    • 6.5 课程思政-商英学“习”
  • 7 Cultures
    • 7.1 学习目标 Teaching Objectives
    • 7.2 视听学习 Listening
    • 7.3 商务知识 Business Brief
    • 7.4 阅读 Reading
    • 7.5 课程思政-商英学“习”
  • 8 Human Resources
    • 8.1 学习目标 Teaching Objectives
    • 8.2 视听学习 Listening
    • 8.3 商务知识 Business Brief
    • 8.4 阅读 Reading
    • 8.5 课程思政-商英学“习”
  • 9 International Markets
    • 9.1 学习目标 Teaching Objectives
    • 9.2 视听学习 Listening
    • 9.3 商务知识 Business Brief
    • 9.4 阅读 Reading
    • 9.5 课程思政-商英学“习”
  • 10 Ethics
    • 10.1 学习目标 Teaching Objectives
    • 10.2 视听学习 Listening
    • 10.3 商务知识 Business Brief
    • 10.4 阅读 Reading
    • 10.5 课程思政-商英学“习”
  • 11 Leadership
    • 11.1 学习目标 Teaching Objectives
    • 11.2 视听学习 Listening
    • 11.3 商务知识 Business Brief
    • 11.4 阅读 Reading
    • 11.5 课程思政-商英学“习”
  • 12 Competition
    • 12.1 学习目标 Teaching Objectives
    • 12.2 视听学习 Listening
    • 12.3 商务知识 Business Brief
    • 12.4 阅读 Reading
    • 12.5 课程思政-商英学“习”
学习目标 Teaching Objectives

Learning Objectives:


In this unit, students should be able to

  • use some advertising-related vocabulary in context;

  • talk about some attention-grabbing advertising techniques;

  • explain the advantages and disadvantages of online advertising;

  • discuss what is involved in preparing an ad campaign;

  • start and structure presentations.