目录

  • 1 Unit 1
    • 1.1 Types of Electronic Business
    • 1.2 E-Commerce: Benefits to Merchants
  • 2 Unit 2
    • 2.1 B2C
    • 2.2 B2B
  • 3 Unit 3
    • 3.1 Building Your Virtual Store
    • 3.2 Things You Need to Start Selling Online
  • 4 Unit 4
    • 4.1 Online Marketing
    • 4.2 PPS and PPC
  • 5 Unit 5
    • 5.1 SEM and SEO
    • 5.2 CPA, CPI and CPM
  • 6 Unit 6
    • 6.1 How Electronic Payment Works
    • 6.2 Online Banking
  • 7 Unit 7
    • 7.1 Online Shopping Safety
    • 7.2 Nine Ways to Combat Credit Card Frauds
  • 8 Unit 8
    • 8.1 Mobile Electronic Business Trends
    • 8.2 CRM for E-Commerce
  • 9 Unit 9
    • 9.1 Cross-Border E-Commerce
    • 9.2 The Dos and Don'ts of Cross-Border E-Commerce
  • 10 Unit 10
    • 10.1 Selling on Amazon
    • 10.2 Amazon Seller Central and Amazon Vendor Central
CRM for E-Commerce
  • 1
  • 2

New Words

conduct  vt.执行 n.行为

e-banking, credential, verification

routinely  adv.例行公事地 routine  n.,adj.日常工作

allocate, indicate, loan, savings

balance  n.结余 vt.平衡

transfer, periodic, M-banking

repayment  n.偿还,退还

conduct  vt.执行 n.行为

e-banking, credential, verification

routinely  adv.例行公事地 routine  n.,adj.日常工作

allocate, indicate, loan, savings

balance  n.结余 vt.平衡

transfer, periodic, M-banking

repayment  n.偿还,退还

enrollment  n.登记,入学 enroll

monitor vt.监控 n.监视器

inception, federally

regulation  n.规章,规则  regular, regulate

govern  vt.管理 government, governor

permanent, reduction, reputational, adopt, embrace

distribute  vt.分配  distribution 配送

trojan, manipulate, quote, valid, encrypt

concrete  adj.具体的,混凝土

deceive, pharming, keylogger, faked

suspicious  adj. 可疑的

quarterly  adj.季度的 adv.

intrusion, average, malware, persuade, countermeasure

coder  n. 译码器 code

attachment  n.附件 attach

infect  vt.感染 infection

standalone, counter

Phrases

online banking 网上银行

retail bank 零售银行

credit union 信用合作社

interact with… 相互交流

have…in common 有共同之处

cheque book 支票簿

carry out  实施

adds up to 共计

Abbreviations 

PIN (personal identification number) 个人标识号

TAN (transaction authentication number) 交易身份验证号

GSM (global system for mobile communication) 全球移动通信系统

    CDMA2000、WCDMA、TD-SCDMA

    TD-LTE和FDD-LTE


Main Contents

Online banking: electronic payment system, conduct financial transaction

register with the institution, and set up…

1. features

non-transactional tasks including: …

transact banking tasks including: …

register utility billers and make bill payments: …

Some institutions offer unique internet banking

2. Regulations

Electronic Funds Transfer Act of 1978

3. Advantages

permanent access; lower costs; access anywhere

4. Security

PIN/TAN system, signature system

4.1 attacks  

Cross-site scripting, key-logger/Trojan houses

$16 million loss in the second quarter of 2007

4.2 countermeasures

SMS TAN

Chip TAN