目录

  • 1 Unit 1
    • 1.1 Types of Electronic Business
    • 1.2 E-Commerce: Benefits to Merchants
  • 2 Unit 2
    • 2.1 B2C
    • 2.2 B2B
  • 3 Unit 3
    • 3.1 Building Your Virtual Store
    • 3.2 Things You Need to Start Selling Online
  • 4 Unit 4
    • 4.1 Online Marketing
    • 4.2 PPS and PPC
  • 5 Unit 5
    • 5.1 SEM and SEO
    • 5.2 CPA, CPI and CPM
  • 6 Unit 6
    • 6.1 How Electronic Payment Works
    • 6.2 Online Banking
  • 7 Unit 7
    • 7.1 Online Shopping Safety
    • 7.2 Nine Ways to Combat Credit Card Frauds
  • 8 Unit 8
    • 8.1 Mobile Electronic Business Trends
    • 8.2 CRM for E-Commerce
  • 9 Unit 9
    • 9.1 Cross-Border E-Commerce
    • 9.2 The Dos and Don'ts of Cross-Border E-Commerce
  • 10 Unit 10
    • 10.1 Selling on Amazon
    • 10.2 Amazon Seller Central and Amazon Vendor Central
Mobile Electronic Business Trends

New Words

convenient  adj.便利的  convince

swipe  vt. 刷(卡)

discuss  vt.讨论,论述 discussion

comprise  vt.包含,由…组成 consist of

notify  vt.通知,通报 notification

initiate  vt.开始 initial

regularly  adv.定期地 regular

insurance  n.保险 insure, policy

manually  adv. 手工地  manual, automatic

store  vt.存储 n.商店 storage 

username  n.用户名

postage  n.邮资 post

retention  n.保持力

swiftly  adv.很快地 swift 迅速的 swift code

survey  vt.调查  n.测量,调查

paperless  adj. 无纸传输的

drawback  n.缺点,障碍 benefit

defend  vt.防护,辩护

prefix  n.前缀,词首

dislike  vt.讨厌,不喜欢

familiarity  n.熟悉,通晓  familiar

outsource  vt.外购,外部采办

in-house  adv.在机构内部

assure  vt.保证,担保

Phrases

come to 谈论,说道

electronic payment 电子支付 e-payment

paper money 纸币 currency, cash, coin

direct deposit 直接存储 withdraw 

online bill pay 在线账单支付

lower cost 低成本

instead of 而不是 rather than

transfer…to… 把…转入…

coordinate with 与…相配 coordination 协调

in exchange for 交换

Abbreviations

ACH (automated clearing house) 自动化交易所

EFT (electronic funds transfer) 电子转账

Main Contents

electronic payment: convenient

no check, no credit card, or paper money

Content: all types of electronic payment; benefits and limitations;  how to add e-payment capability

1. Methods and types of electronic payment

credit cards, debit cards, and ACH network

non-cash payment

three main types of transactions: 

one-time customer-to-vendor payment


e-check instead of a credit card


automatic bank-to-vendor payment


(PayPal) 


2. Benefits of electronic payment

Convenient for customers: only credit card number and shipping address

E-payment lowers costs for businesses

more than 12 billion payments were made in 2014, 20% increase from 2013

95% community banks and 100% large banks offer…

3. Concerns about electronic payment

 main drawbacks: privacy and identity theft: safeguards

protection software and a firewall

over a secure server— browser shows a lock or key icon

secure site designated by https instead of http

some people simply dislike making electronic payments

4. How to set up e-payment

for small business: outsource or in-house

all-in-one solution: PayPal and ProPay

in-house solution: set up secure server (SSL technology)

SSL certificate, shopping software, shopping cart

credit card processing services

Notes

[1] When it comes to payment options, nothing is more convenient than electronic payment.  

本句中,nothing is more convenient than electronic payment是一个用比较级表示最高级的句子,意思是:electronic payment is the most convenient。请看下例:Nobody knows Peter better than his wife.