目录

  • 1 Unit 1
    • 1.1 Types of Electronic Business
    • 1.2 E-Commerce: Benefits to Merchants
  • 2 Unit 2
    • 2.1 B2C
    • 2.2 B2B
  • 3 Unit 3
    • 3.1 Building Your Virtual Store
    • 3.2 Things You Need to Start Selling Online
  • 4 Unit 4
    • 4.1 Online Marketing
    • 4.2 PPS and PPC
  • 5 Unit 5
    • 5.1 SEM and SEO
    • 5.2 CPA, CPI and CPM
  • 6 Unit 6
    • 6.1 How Electronic Payment Works
    • 6.2 Online Banking
  • 7 Unit 7
    • 7.1 Online Shopping Safety
    • 7.2 Nine Ways to Combat Credit Card Frauds
  • 8 Unit 8
    • 8.1 Mobile Electronic Business Trends
    • 8.2 CRM for E-Commerce
  • 9 Unit 9
    • 9.1 Cross-Border E-Commerce
    • 9.2 The Dos and Don'ts of Cross-Border E-Commerce
  • 10 Unit 10
    • 10.1 Selling on Amazon
    • 10.2 Amazon Seller Central and Amazon Vendor Central
CPA, CPI and CPM

New words

normally, warehouse

unique  adj.唯一的,独特的

application  n.应用(程序)app

server  n.服务器 serve, service

theoretically, flock, fuss

represent  vt.代表,表现 present

interior  adj. 内部的 exterior

artistic, professional, emphasize, seamlessly, escrow

agent  n. 代理 agency

authentication

terminal  n. 终端,终点站

ponder, credibility, boost, originality, YOGA, dismiss, dial-up, emergency, broadband, spyware

guardian  n.护卫者,保护人 guard

harm  vt.n.伤害,损害 harmful

rampant, freeware

threat  n. 威胁  v. threaten

dub, fight

frustrate  vt.挫败,阻挠 frustrated, frustration 

parcel  n.包裹 pack, package

fundamental  adj.基本的 n.基本原理 foundation

sound  adj.可靠的,合理的

execution  n.实行,完成,处决 execute

spinner

bear with 容忍,忍耐 bear

targeted market 目标市场 target

discount rate  折扣率

computer virus  计算机病毒

Abbreviation

B.A.M 实体店

OEM (original equipment manufacturer)原始设备制造商

1. Domain name

 com 公司和商业组织域名

 net 网络服务机构域名

 gov 政府机构域名

 org 非盈利组织域名

   cn 中国国家顶级域名

2. Web & email hosting

  keep website files and applications

3. Web design

  like interior designer for B.A.M (实体店)

  artistic skills and professional web designer

4. Online storefront (E-commerce) software

  modules like order management, shipping management, tax and payment gateway

5. Payment Gateway

  digital equivalent of a credit card processing terminal

  charges: setup fees, deposits, monthly rental charges, transaction charges, chargeback fees

6. Merchant accounts

  account to receive funds from credit card sales

  Worldpay or PayPal

  Maybank Bhd, Alliance Bank, United Overseas, Citibank

7. SSL Certificate


  build trust and credibility for customers

  enable a secure connection

  lower down the risk of malicious attack


8. Broadband

  broadband; dial-up account

9. Security tools

  Antivirus, Antispyware & Firewall Software

10. Delivery

  FedEX, UPS, DHL