New Words

website, establish 

guide  vt.n. 指导，向导 guidance

register  n.vt. 登记，注册，registry n.注册，登记

secure  vt. 获得 adj.安全的 security

expect  vt. 期待，预期 expectation, respect

intuitive, complicated

feedback  n. 反馈

grow, hire

temp  n.临时雇员, temporary

assemble  vt. 集合，装配；装配

numerous  adj.许多的 many, much, lots of

handle vt. 处理，操作 handling

template, assortment, shopping-cart

assistance  n. 协助，帮助 assist; assistant  adj.n.

merchandise  n.商品 products, goods, commodity

extremely  adv.极端地，非常地  extreme

pitch  vi. 扎营  vt. 抛，扔  n. 说教

tent, outright

waive  vt. 放弃，免除

goal, presence, range, support, chance

prepackage  n.vt. 事先做好（的）包装 pre

alternative  n.adj.   replace, replacement

differentiate  vt.区分 different, difference

Phrases

set up 设立，安排

sales channel 销售渠道  communications channel

annual fee 年费

an assortment of  多种多样

transaction fee 交易费

Main contents

Every small business must set up shop online

A website can serve as sales channel and communications channel

It doesn’t have to break the bank or eat up your time.

1. The basics

  1.1 Register a domain name

online registry sites (similar, annual fee about $15): 

register.com; NetworkSolutions.com; GoDaddy.com

    as simple and intuitive as possible, 

    www.xxx.com, as in www.JetBlue.com

  1.2 Set up email account

    a key contact point for customers

  1.3 Hire a temp 

    enter data; help with setup work

2. Sources to turn to for easy solutions

  ISP offers e-commerce solutions require little work

  handle web hosting needs and standard templates

  SBC offers off-the shelf set-up packages: shopping cart, web design

(go through banks or services to set up online payment

smaller operations can explore PayPal)

3. Affiliating with another site

   differentiate: build own site

   basic needs and keep costs down: existing marketplace

  EBay: bare bones $9.95, mid-level $49.95, full-service $499.95

  Yahoo: $39.95 to $299.95 a month, plus $50 setup fee; transaction fee 0.75% - 1.5%

  Amazon: 15% commission, $39.95 monthly cost (or $0.99 per item)

跨境电商实例

品牌：以第三方平台(Amazon)为代表的卖家品牌Anker

亚马逊平台、天猫平台、自有网站

时间：2011年成立

概况：总部位于长沙，品牌注册于美国；在全球拥有2400万用户

主营业务：移动电源、蓝牙键盘。

品牌：以自建独立站为代表的 SheIn

中国站点、亚马逊站点

时间：2008年成立

概况：估值几十亿美元，采用社交媒体营销

主营业务：快时尚类产品

跨境电商的主要发展阶段

global sources

Dhgate

Light in the box

Hair extension sale

3. Bottom line

  focus on the business

  add value to your core business

Notes

[1] Once you have your domain set up, be sure to create an active e-mail address and post it on your site right away. 

本句中，Once you have your domain set up是一个时间状语从句，修饰be sure。once的意思是“一…就；一旦；当…时”；have sth. done的意思是“做某事”，注意做的动作不是主语发出的，是别人完成的。请看下例：

There is something wrong with my computer. I’ll have it repaired tomorrow.

我的电脑有故障了。我明天去修理一下。

注意，这里修理的动作不是我发出的，是我找别人修理。