New Words

browser  n.浏览器 browser

storefront, site, app, bricks-and-mortar

payment  n.付款，支付 pay

favorable, perception, probability 

channel  n.渠道，（海峡，频道） strait

tablet  n.平板电脑

device, interest 

accumulate  vt.积累，聚集 accumulation

multiple  adj.多重的  n.倍数

adjust  vt. 调整，调节 adjustment

basket    shopping cart

conventional  adj.惯例的,传统的 convention, traditional

checkout, delivery, account

confirmation  n. 证实，确认 confirm,（conform 符合）

invoice  n.发票  receipt

bitcoin, crypto-currency, purchaser, gift

fulfillment  n. 履行，实行 fulfil

package  n. 包裹  pack, packing, parcel

courier, download, scrip

coupon  n.优惠券 discount

redeem  n.兑换，赎回

eligibility, onset, upload, web-space

register  n.vt. 注册 sign up, sign on

portal  n.入口

host, platform

tailored  adj.定做的 tailor

framework  n.框架

module, functionality, combine, stimulus

comparative  adj.比较的 compare

attribute n. 属性，特征 attribute to, contribute

dimension  n.尺度，维度

complexity  n. 复杂性 complex, complicated, comprehensive

novelty, diversity, unexpected, suppress

unfamiliar  adj.不熟悉的 familiar

impulse, expectation, dynamic, disseminate, satisfying

critical  n. 关键的

promise  n.v. 承诺

factor, norm

emotional  adj. 情感的 emotion

influence  n.vt. 影响 impact, (effect, affect)

devote, etiquette, honest

steward  n. 管家，乘务员

user-friendly, usability, heuristic

emphasize  vt.强调 emphasis

aspect  n.方面

apparel, erode, consecutive, dip

adoption  n.采用，收养 adopt, adapt

affordable  adj.负担得起的 afford

Phrases

Singe Day 光棍节（双十一）
（Black Friday, Boxing Day）
online transaction 在线交易
credit card, debit card 信用卡，借记卡
electronic money 电子货币
billing address, shipping address 账单地址，送货地址
in-store pick-up 到店自提
will call 窗口取票

enterprise resource planning (ERP) 企业资源计划（电商企业）


Abbreviations

C.O.D (Cash on Delivery) 货到付款
UPS (United Parcel Service) 联合包裹服务公司
COBO (in Care of Box Office) 售票处转交

1. online shopping: electronic retail, e-shopping

  (Alibaba, Amazon.com, eBay

  B2B – 1688.com

  B2C – Amazon.com, tmall.com, JD.com

  C2C – taobao.com, eBay)

• alternative names: e-Web-store, e-shop…

• mobile commerce: optimized site or app

淘宝手机网页版 & 手机APP版

• 2015年，B2C网络零售交易占比从13.7%升至51.9%，超越C2C模

• 2014年移动端高速增长，2015年移动网购习惯形成
  截至2015年，移动端网络零售达2.1万亿元，占总体55.5%
  

• 手机端竖屏呈现，满足移动化趋势
  

• 移动端成为网店运营的核心

1. Internet E-commerce Statistics

• 2012: Asia-Pacific increased 30%, $433 billion revenue

• The US avenue $364.66 billion. 

• Asia-Pacific will increase by another 30% in 2013

• Singles day（双十一）: Alibaba's sites, USD 177.5 billion in 2016

• Asia-Pacific & the US
  2020年，美国零售业总额约5.64万亿美元，居全球榜首
  中国大陆达39.20万亿人民币，居世界第二
  中国大陆网络零售总额11.76万亿人民币，居全球第一，占社会零售总额30%
  美国在线零售总额约7627亿美元，位列世界第二，占社会零售总额13.52%
  

2017年前十大商品出口国的跨境B2C销售额

2. Customers

• 条件：Internet, valid payment method

• 特点：higher levels of education and personal income

• 87% tablet owners made online transactions with devices

中国互联网发展状况统计报告

3. Product Selection

  consumers visiting the website or by search engine

  shopping cart, check out (some stores allow sign up)

4. Payment

  credit card or PayPal to make payment

  alternative means: billing to phones, cash on delivery,   check, debit card…

  some will not accept international credit card, some require both billing and shipping address

5. Product Delivery

• physical items:
     shipping（FedEx, UPS, DHL, TNT）
     drop shipping（直接代发货，third-party）
     in-store pick-up（local store & locator software）
  

• digital items/tickets
     download（software, music, movies, and images）
     printing out（tickets, codes, coupons）
     will call（预售票）
  

6. Shopping cart system

  allow the off line administration of products（对商家而言）

  as HTML files and graphics uploaded to a web-space

7. Design

  7.1 information load: 

    provide additional product information

    two major dimensions: complexity and novelty

  7.2 Consumer needs and expectations

    building a relationship with customers

    user-centered design is critical

    not the same: age, gender, experience and culture

  7.3 User interface

    吸引回头客：ease of use, usability

人群（用户）画像

8. Market share

• B2C representing about 8% of retail sales in the US

• online retail industry will worth $350 billion in 2017

• online shopping eroding conventional retailers

• 642 million people shopping online in China in 2015（2021年达8.4亿人）

• low-income households is limited lack of affordable Internet access

Notes

[1] Online shopping (sometimes known as e-tail from "electronic retail" or e-shopping) is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser.  

本句中，(sometimes known as e-tail from "electronic retail" or e-shopping)是对主语Online shopping 的补充说明。which allows consumers to directly buy goods or services from a seller over the Internet using a web browser是一个定语从句，修饰和限定表语a form of electronic commerce。