New Words
online, trading
interact adj. 互相作用 interaction, inter, act
stock n. 股票，股份。库存 stock-out
focus n. 中心，集中点 focus on
entice, enticing, retain, share, ultimate
aggressively n.积极进取地 aggressive, ambitious
consistently adv.一贯地 consistent, consistency
specification n.详述 specific, specifically
tangible adj.有形的 intangible
implementation n.执行 implement
bidding, mechanism
accompany vt. 陪伴，伴随 company
multimedia n.多媒体 multi-, media, medium
restricted adj. 受限制的 restrict
income, enrich, umbrella, brand
convenience n.便利，方便 convenient
flexibility n.灵活性 flexible
synchronous, asynchronous, economical, cheap, bidder
disadvantage n.缺点 advantage
strength and weakness, merit and drawback
inspection n. 检查
potential n.潜力 adj.潜在的
fraud n. 欺骗，假货 Ponzi scheme
safe, detail, market, marketing
virtual adj.虚拟的 VR
demand, popularity, acceptance
generate vt. 产生，发生 generation
merchant n.商人，批发商 merchandise, vendor
competitive adj. 竞争的，竞赛的 compete, competition
address, environment, expansion, lack
found vt. 建立，创立 find
mission n.任务 mission impossible
simplify vt.简化 simple
individual n.个人，个体 adj. 个别的，单独的
solution, opportunity
cancel vt.取消 cancer
wireless adj.无线的 n.无线电 Wireless Fidelity
cable n.电缆 cable, wire, string, rope
paging
1. Meaning of B2C
• B2C: online trading and auctions
• B2C e-commerce: businesses and consumers interact electronically or digitally. e.g. Amazon.com
• Goal: conversion of shoppers into buyers
• Flow of information: through the medium of Internet
e.g. ebay.com; amazon.com; travelocity.com
2. B2C Models
2.1 Auctions
• multimedia presentation of the goods
• integration of the process with contracting, payments and delivery
• income: in selling the technology platform
• Advantages and disadvantages
• Advantages:
convenience, flexibility, increased reach
• Disadvantages:
inspection of goods, potential for fraud
例如：https://paimai.taobao.com/
2.2 online stores
It refers to marketing of a company’s products through the Web (promote or sell)
• Benefits for the company: …
• Benefits for the customers: …
online stores need to deliver far more value to the customers and find new ways to generate revenues
In order to develop more value to the customers:
a. gain competitive advantage
b. provide a shopping-experience
c. expansion of the range of service
d. find cost effective ways
key problem: lack of a good and effective revenue model
2.3 online services
many companies use Internet to provide customer service
e.g. banking and stock trading
(eTrade.com,
Makethemove: https://www.moving.com/)
Notes
[1] B2C e-commerce refers to the emerging commerce model where businesses /companies and consumers interact electronically or digitally in some way.
本句中，where businesses /companies and consumers interact electronically or digitally in some way是一个定语从句，修饰和限定the emerging commerce model。in some way的意思是“以某种方式”，refer to的意思是“涉及，与…有关；应用, 适用”。
