目录

  • 1 Unit 1
    • 1.1 Types of Electronic Business
    • 1.2 E-Commerce: Benefits to Merchants
  • 2 Unit 2
    • 2.1 B2C
    • 2.2 B2B
  • 3 Unit 3
    • 3.1 Building Your Virtual Store
    • 3.2 Things You Need to Start Selling Online
  • 4 Unit 4
    • 4.1 Online Marketing
    • 4.2 PPS and PPC
  • 5 Unit 5
    • 5.1 SEM and SEO
    • 5.2 CPA, CPI and CPM
  • 6 Unit 6
    • 6.1 How Electronic Payment Works
    • 6.2 Online Banking
  • 7 Unit 7
    • 7.1 Online Shopping Safety
    • 7.2 Nine Ways to Combat Credit Card Frauds
  • 8 Unit 8
    • 8.1 Mobile Electronic Business Trends
    • 8.2 CRM for E-Commerce
  • 9 Unit 9
    • 9.1 Cross-Border E-Commerce
    • 9.2 The Dos and Don'ts of Cross-Border E-Commerce
  • 10 Unit 10
    • 10.1 Selling on Amazon
    • 10.2 Amazon Seller Central and Amazon Vendor Central
Types of Electronic Business

New Words

define  vt. 定义,详细说明 definition

utilization  n. 使用,构成 utilize

constitute  vt. 构成,组成 constitution 宪法

exchange  n.,vi.,vt. 交换,交易 change

enable  vt. 使能够,使成为可能 able, be able to

relationship 

external  adj. 外部的 internal

former  adj.以前的,前者 latter

efficiently  adv. 有效地 efficient, efficiency, effective

flexibly,  partner,  supplier,  satisfy,  seek,  span,  order 

facilitate  vt. 推动,促进 facility 设施,equipment

integration  n. 整合 integrate

conduct  vt. 实施,引导 conduction (电、热)传导

intranet 内联网 extranet 外联网

combination, transaction, manufacturer 

wholesaler 批发商, retailer 零售商

subcomponent, tire, windshield, 

consumer, leather, lace, shoemaker, 

intra-business  n.企业内部

announcement  n. 公告 announce

dissemination  n. 散播,宣传

discount  n. 折扣  coupon, 25% off

derivative  adj, 引出的;n. 派生的事物

encompass  vt.包含,包括;完成  compass

agency  n. 代理,中介  agent

bid  vt. 出价,投标;

commission 佣金

match  vt.匹配

cheque 支票 , check

stuff 东西, staff

sublet 转租


Main Contents

电子商务定义:应用信息和通信技术支持全部商业活动

utilization of information and communication technologies (ICT) in support of all the activities of business (企业/集团/个人)

电子商务概念的提出

Louis Gerstner “Who Says Elephants Can't Dance?”

主要作用:有效灵活连接企业内部和外部数据

Link internal and external data processing systems

范围:电子商务不仅仅指电子贸易,更多地指战略

e-business is more than just e-commerce. It refers to more strategic focus.

涉及整个价值链 (entire value chain)

Purchasing and supply chain, processing orders, customer service, business partners

Types of Electronic Business

1. 企业对企业 Business-to-Business (B2B)

企业之间的商业交易 

commerce transactions between businesses


2. 企业对消费者个人 Business-to-Consumer (B2C)

给终端客户提供产品或服务 

serving end consumers with products and/or services


3. 企业对员工 Business-to-Employee (B2E)

使用内部网络让企业为它的员工提供产品或服务


4. 企业对政府 Business-to-Government (B2G)

是B2B营销的派生;derivative of B2B marketing


5. 政府对企业 Government-to-Business (G2B)

政府与商业部门之间进行的非商业性在线交互

non-commercial interaction between government and business sector


6. 政府对政府 Government-to-Government

政府机构之间的非商业性在线交互 

online non-commercial interaction between government organizations, 

internal facing & external facing


7. 客户对客户 Consumer-to-Consumer

  7.1 C2C 例子:eBay, Amazon.com, Craigslist

  7.2 Universities:有些大学自己建立网站使学生刊登广告


Notes

[1] While e-business refers to more strategic focus with an emphasis on the functions that occur using electronic capabilities, e-commerce is a subset of an overall e-business strategy.

本句中,While e-business refers to more strategic focus with an emphasis on the functions that occur using electronic capabilities是一个让步状语从句。在该从句中,that occur是一个定语从句,修饰和限定functions。