目录

  • 1 课程介绍
    • 1.1 课程简介
    • 1.2 教学大纲
    • 1.3 教学计划
    • 1.4 考核方式及分数构成
  • 2 Unit 9 International Markets
    • 2.1 Starting up
    • 2.2 Lectures
    • 2.3 Vocabulary
    • 2.4 Competence -- Listening
    • 2.5 Competence -- Reading
    • 2.6 Business Skill Training -- Negotiation
    • 2.7 key to
    • 2.8 Case study -- 价值引领
    • 2.9 ppt for Unit 9
    • 2.10 PBL任务
    • 2.11 学生作品展示
    • 2.12 时事 (思政)
    • 2.13 Quiz of Unit 9
      • 2.13.1 quiz 答案解析
    • 2.14 Unit 9 Trade(补充)
      • 2.14.1 Vocabulary Learning
      • 2.14.2 Text analysis
  • 3 Unit 10 Ethics
    • 3.1 Starting-up
    • 3.2 Lectures
    • 3.3 Vocabulary
    • 3.4 Competence -- Listening
    • 3.5 Competence -- Reading
    • 3.6 Business Skill Training --
    • 3.7 时事(思政)
    • 3.8 PPT for Unit 10
    • 3.9 PBL任务
    • 3.10 Quiz of Unit 10
    • 3.11 Unit 10 Business Ethics (补充)
      • 3.11.1 Introduction to business ethics
      • 3.11.2 Inspiring-business ethics
      • 3.11.3 Expanded reading
      • 3.11.4 students ‘ videos
  • 4 Unit 11 Leadership
    • 4.1 Starting-up
    • 4.2 Lectures
    • 4.3 Vocabulary
    • 4.4 Competence -- Listening
    • 4.5 Competence -- Reading
    • 4.6 Business Skill Training -- Decision-making
    • 4.7 Case study -- 价值引领
    • 4.8 PPT for Unit 11
    • 4.9 PBL任务
    • 4.10 学生作品展示
    • 4.11 Quiz of Unit 11
    • 4.12 Unit 11  Leadership(补充)
      • 4.12.1 Vocabulary Learning
      • 4.12.2 Qualities/personality of good leaders
      • 4.12.3 skills for decision making
      • 4.12.4 Types of leadership
  • 5 Unit 12 Competition
    • 5.1 Starting-up
    • 5.2 Lectures
    • 5.3 Vocabulary
    • 5.4 Competence -- Listening
    • 5.5 Competence --Reading
    • 5.6 Business Skill Training -- Negotiation
    • 5.7 Case study -- 思政融合
    • 5.8 PPT for Unit 12
    • 5.9 PBL 任务
    • 5.10 Quiz of Unit 12
    • 5.11 Unit 12 Competition(补充)
      • 5.11.1 Vocabulary Learning
      • 5.11.2 Competitiveness
      • 5.11.3 第三届产品英文推介大赛
      • 5.11.4 第四届创意产品英文推介大赛
      • 5.11.5 Sample of business negotiation
      • 5.11.6 Students' negotiation videos
  • 6 Introduction to Business Translation
    • 6.1 Course overview
  • 7 Translation of Public Signs
    • 7.1 video-watching
    • 7.2 Public Signs
  • 8 Translation of Company Profile
    • 8.1 video-watching
    • 8.2 Company Profile
  • 9 Translation of company Websites
    • 9.1 company Websites
  • 10 Translation of Advertising
    • 10.1 video-watching
    • 10.2 Advertising
  • 11 Translation of Public Materials
    • 11.1 video-watching
    • 11.2 Public Materials
  • 12 Find a job
    • 12.1 how to find a job?
    • 12.2 how to prepare for  a job interview?
      • 12.2.1 how to write self-introduction for a job interview
      • 12.2.2 what questions to be asked during a job interview
    • 12.3 how to win a job interview
    • 12.4 Expanded reading
    • 12.5 Unit 8.2 Simulation of job-interview
      • 12.5.1 practice & show
      • 12.5.2 how to adapt to a new job
      • 12.5.3 Expanded reading
  • 13 At work
    • 13.1 Meetings
      • 13.1.1 Business Vocabulary
      • 13.1.2 qualities and job roles of Assitants or secretaries
        • 13.1.2.1 Qualites of assistants
        • 13.1.2.2 Job roles of assistants
      • 13.1.3 How to arrange meetings?
      • 13.1.4 how to run meetings
      • 13.1.5 how to take mintues
      • 13.1.6 expanded reading
    • 13.2 Entertaining visitors
      • 13.2.1 how to pick up vistors at the airport
      • 13.2.2 how to entertain visitors appropriately
      • 13.2.3 how to make a welcome speech
      • 13.2.4 Expanded reading
      • 13.2.5 Case: entertaining US visitors
  • 14 期末调研
    • 14.1 课程教学质量调查
  • 15 复习拓展训练
    • 15.1 案例分析-乐视
    • 15.2 挽救公司方法
  • 16 Unit 8 Leadership
    • 16.1 Starting-up
    • 16.2 Lectures
  • 17 Unit 10 Ethics
    • 17.1 Starting-up
    • 17.2 Lectures
    • 17.3 Vocabulary
    • 17.4 Competence -- Listening
    • 17.5 Competence -- Reading
    • 17.6 Business Skill Training --
    • 17.7 Case Study  — 思政渗透
    • 17.8 Homework
    • 17.9 Quiz of Unit 10
  • 18 课程概述
    • 18.1 课程简介
    • 18.2 教学大纲
    • 18.3 教学计划
    • 18.4 考核方式及分数构成
    • 18.5 开放课程证书获取说明
    • 18.6 课程版权说明
  • 19 Unit 8 Human Resources(补充)
    • 19.1 Starting-up
    • 19.2 Lectures
    • 19.3 Vocabulary
    • 19.4 Competence -- Listening
    • 19.5 Competence -- Reading
    • 19.6 Business Skill Training -- Managing Meetings
    • 19.7 Case Study -- 价值引领
    • 19.8 PBL任务
    • 19.9 Quiz of Unit 8
  • 20 Unit 13 Innovation
    • 20.1 Starting-up
    • 20.2 Lectures
    • 20.3 Vocabulary
    • 20.4 Competence --  Listening
    • 20.5 Competence--Reading
    • 20.6 Case study -- 思政融合
    • 20.7 PBL 任务
    • 20.8 Quiz of Unit 13
    • 20.9 Quiz of Unit 13 *
Business Skill Training -- Decision-making
  • 1 Practice
  • 2 Role Play

  1. Listen to a marketing consultant presenting her report to  the management of a retail group. Complete these extracts.


  2. Listen to the management of a retail group discussing the problem of their store in Paris. Tick the expressions in the Useful language box that you hear.

Asking for the facts

Can you bring us up to date?

Can you give us the background?

Where do we stand with …?

Making a suggestion

We should sell out as soon as possible.

Why don’t we sell out?

Disagreeing

I don’t agree with that at all.

I totally disagree.

Identifying needs

We’ve got to get more information.

We need more information about where we’re going wrong.

Agreeing

You’re absolutely right.

I totally agree with you.

Expressing doubt

I am worried about the store’s location.

I’m not sure about that.

Making a decision

The solution, then, is to keep the store going.

I think, on balance, we feel we should keep the store going.

Stating future action

So, the next thing to do is ...

What we’ve got to do now is ...