目录

  • 1 课程介绍
    • 1.1 课程简介
    • 1.2 教学大纲
    • 1.3 教学计划
    • 1.4 考核方式及分数构成
  • 2 Unit 9 International Markets
    • 2.1 Starting up
    • 2.2 Lectures
    • 2.3 Vocabulary
    • 2.4 Competence -- Listening
    • 2.5 Competence -- Reading
    • 2.6 Business Skill Training -- Negotiation
    • 2.7 key to
    • 2.8 Case study -- 价值引领
    • 2.9 ppt for Unit 9
    • 2.10 PBL任务
    • 2.11 学生作品展示
    • 2.12 时事 (思政)
    • 2.13 Quiz of Unit 9
      • 2.13.1 quiz 答案解析
    • 2.14 Unit 9 Trade(补充)
      • 2.14.1 Vocabulary Learning
      • 2.14.2 Text analysis
  • 3 Unit 10 Ethics
    • 3.1 Starting-up
    • 3.2 Lectures
    • 3.3 Vocabulary
    • 3.4 Competence -- Listening
    • 3.5 Competence -- Reading
    • 3.6 Business Skill Training --
    • 3.7 时事(思政)
    • 3.8 PPT for Unit 10
    • 3.9 PBL任务
    • 3.10 Quiz of Unit 10
    • 3.11 Unit 10 Business Ethics (补充)
      • 3.11.1 Introduction to business ethics
      • 3.11.2 Inspiring-business ethics
      • 3.11.3 Expanded reading
      • 3.11.4 students ‘ videos
  • 4 Unit 11 Leadership
    • 4.1 Starting-up
    • 4.2 Lectures
    • 4.3 Vocabulary
    • 4.4 Competence -- Listening
    • 4.5 Competence -- Reading
    • 4.6 Business Skill Training -- Decision-making
    • 4.7 Case study -- 价值引领
    • 4.8 PPT for Unit 11
    • 4.9 PBL任务
    • 4.10 学生作品展示
    • 4.11 Quiz of Unit 11
    • 4.12 Unit 11  Leadership(补充)
      • 4.12.1 Vocabulary Learning
      • 4.12.2 Qualities/personality of good leaders
      • 4.12.3 skills for decision making
      • 4.12.4 Types of leadership
  • 5 Unit 12 Competition
    • 5.1 Starting-up
    • 5.2 Lectures
    • 5.3 Vocabulary
    • 5.4 Competence -- Listening
    • 5.5 Competence --Reading
    • 5.6 Business Skill Training -- Negotiation
    • 5.7 Case study -- 思政融合
    • 5.8 PPT for Unit 12
    • 5.9 PBL 任务
    • 5.10 Quiz of Unit 12
    • 5.11 Unit 12 Competition(补充)
      • 5.11.1 Vocabulary Learning
      • 5.11.2 Competitiveness
      • 5.11.3 第三届产品英文推介大赛
      • 5.11.4 第四届创意产品英文推介大赛
      • 5.11.5 Sample of business negotiation
      • 5.11.6 Students' negotiation videos
  • 6 Introduction to Business Translation
    • 6.1 Course overview
  • 7 Translation of Public Signs
    • 7.1 video-watching
    • 7.2 Public Signs
  • 8 Translation of Company Profile
    • 8.1 video-watching
    • 8.2 Company Profile
  • 9 Translation of company Websites
    • 9.1 company Websites
  • 10 Translation of Advertising
    • 10.1 video-watching
    • 10.2 Advertising
  • 11 Translation of Public Materials
    • 11.1 video-watching
    • 11.2 Public Materials
  • 12 Find a job
    • 12.1 how to find a job?
    • 12.2 how to prepare for  a job interview?
      • 12.2.1 how to write self-introduction for a job interview
      • 12.2.2 what questions to be asked during a job interview
    • 12.3 how to win a job interview
    • 12.4 Expanded reading
    • 12.5 Unit 8.2 Simulation of job-interview
      • 12.5.1 practice & show
      • 12.5.2 how to adapt to a new job
      • 12.5.3 Expanded reading
  • 13 At work
    • 13.1 Meetings
      • 13.1.1 Business Vocabulary
      • 13.1.2 qualities and job roles of Assitants or secretaries
        • 13.1.2.1 Qualites of assistants
        • 13.1.2.2 Job roles of assistants
      • 13.1.3 How to arrange meetings?
      • 13.1.4 how to run meetings
      • 13.1.5 how to take mintues
      • 13.1.6 expanded reading
    • 13.2 Entertaining visitors
      • 13.2.1 how to pick up vistors at the airport
      • 13.2.2 how to entertain visitors appropriately
      • 13.2.3 how to make a welcome speech
      • 13.2.4 Expanded reading
      • 13.2.5 Case: entertaining US visitors
  • 14 期末调研
    • 14.1 课程教学质量调查
  • 15 复习拓展训练
    • 15.1 案例分析-乐视
    • 15.2 挽救公司方法
  • 16 Unit 8 Leadership
    • 16.1 Starting-up
    • 16.2 Lectures
  • 17 Unit 10 Ethics
    • 17.1 Starting-up
    • 17.2 Lectures
    • 17.3 Vocabulary
    • 17.4 Competence -- Listening
    • 17.5 Competence -- Reading
    • 17.6 Business Skill Training --
    • 17.7 Case Study  — 思政渗透
    • 17.8 Homework
    • 17.9 Quiz of Unit 10
  • 18 课程概述
    • 18.1 课程简介
    • 18.2 教学大纲
    • 18.3 教学计划
    • 18.4 考核方式及分数构成
    • 18.5 开放课程证书获取说明
    • 18.6 课程版权说明
  • 19 Unit 8 Human Resources(补充)
    • 19.1 Starting-up
    • 19.2 Lectures
    • 19.3 Vocabulary
    • 19.4 Competence -- Listening
    • 19.5 Competence -- Reading
    • 19.6 Business Skill Training -- Managing Meetings
    • 19.7 Case Study -- 价值引领
    • 19.8 PBL任务
    • 19.9 Quiz of Unit 8
  • 20 Unit 13 Innovation
    • 20.1 Starting-up
    • 20.2 Lectures
    • 20.3 Vocabulary
    • 20.4 Competence --  Listening
    • 20.5 Competence--Reading
    • 20.6 Case study -- 思政融合
    • 20.7 PBL 任务
    • 20.8 Quiz of Unit 13
    • 20.9 Quiz of Unit 13 *
时事(思政)
  • 1 case 1
  • 2 Business Eth...
  • 3 business pra...
  • 4 news

                     

 

On July 21, 2021, Chinese company Hongxing Erke donated 3 million yuan cash and 47 million yuan worth of materials to Henan Province to help flood victims, making the little-known brand go viral on the internet. The donation sparked a shopping frenzy for the domestic brand. Overall sales from July 22 to 23 were 280 percent higher than the previous year. Not only Hongxing Erke, but also Anta, 361 degrees, Peak and other Chinese fashion sports brands have seen their sales surge, ranking at the forefront of the sales. Behind this explosive growth,what methods should Chinese brands use to attract consumers in the longer term? CGTN seeks answers from consumers.


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