目录

  • 1 课程介绍
    • 1.1 课程简介
    • 1.2 教学大纲
    • 1.3 教学计划
    • 1.4 考核方式及分数构成
  • 2 Unit 9 International Markets
    • 2.1 Starting up
    • 2.2 Lectures
    • 2.3 Vocabulary
    • 2.4 Competence -- Listening
    • 2.5 Competence -- Reading
    • 2.6 Business Skill Training -- Negotiation
    • 2.7 key to
    • 2.8 Case study -- 价值引领
    • 2.9 ppt for Unit 9
    • 2.10 PBL任务
    • 2.11 学生作品展示
    • 2.12 时事 (思政)
    • 2.13 Quiz of Unit 9
      • 2.13.1 quiz 答案解析
    • 2.14 Unit 9 Trade(补充)
      • 2.14.1 Vocabulary Learning
      • 2.14.2 Text analysis
  • 3 Unit 10 Ethics
    • 3.1 Starting-up
    • 3.2 Lectures
    • 3.3 Vocabulary
    • 3.4 Competence -- Listening
    • 3.5 Competence -- Reading
    • 3.6 Business Skill Training --
    • 3.7 时事(思政)
    • 3.8 PPT for Unit 10
    • 3.9 PBL任务
    • 3.10 Quiz of Unit 10
    • 3.11 Unit 10 Business Ethics (补充)
      • 3.11.1 Introduction to business ethics
      • 3.11.2 Inspiring-business ethics
      • 3.11.3 Expanded reading
      • 3.11.4 students ‘ videos
  • 4 Unit 11 Leadership
    • 4.1 Starting-up
    • 4.2 Lectures
    • 4.3 Vocabulary
    • 4.4 Competence -- Listening
    • 4.5 Competence -- Reading
    • 4.6 Business Skill Training -- Decision-making
    • 4.7 Case study -- 价值引领
    • 4.8 PPT for Unit 11
    • 4.9 PBL任务
    • 4.10 学生作品展示
    • 4.11 Quiz of Unit 11
    • 4.12 Unit 11  Leadership(补充)
      • 4.12.1 Vocabulary Learning
      • 4.12.2 Qualities/personality of good leaders
      • 4.12.3 skills for decision making
      • 4.12.4 Types of leadership
  • 5 Unit 12 Competition
    • 5.1 Starting-up
    • 5.2 Lectures
    • 5.3 Vocabulary
    • 5.4 Competence -- Listening
    • 5.5 Competence --Reading
    • 5.6 Business Skill Training -- Negotiation
    • 5.7 Case study -- 思政融合
    • 5.8 PPT for Unit 12
    • 5.9 PBL 任务
    • 5.10 Quiz of Unit 12
    • 5.11 Unit 12 Competition(补充)
      • 5.11.1 Vocabulary Learning
      • 5.11.2 Competitiveness
      • 5.11.3 第三届产品英文推介大赛
      • 5.11.4 第四届创意产品英文推介大赛
      • 5.11.5 Sample of business negotiation
      • 5.11.6 Students' negotiation videos
  • 6 Introduction to Business Translation
    • 6.1 Course overview
  • 7 Translation of Public Signs
    • 7.1 video-watching
    • 7.2 Public Signs
  • 8 Translation of Company Profile
    • 8.1 video-watching
    • 8.2 Company Profile
  • 9 Translation of company Websites
    • 9.1 company Websites
  • 10 Translation of Advertising
    • 10.1 video-watching
    • 10.2 Advertising
  • 11 Translation of Public Materials
    • 11.1 video-watching
    • 11.2 Public Materials
  • 12 Find a job
    • 12.1 how to find a job?
    • 12.2 how to prepare for  a job interview?
      • 12.2.1 how to write self-introduction for a job interview
      • 12.2.2 what questions to be asked during a job interview
    • 12.3 how to win a job interview
    • 12.4 Expanded reading
    • 12.5 Unit 8.2 Simulation of job-interview
      • 12.5.1 practice & show
      • 12.5.2 how to adapt to a new job
      • 12.5.3 Expanded reading
  • 13 At work
    • 13.1 Meetings
      • 13.1.1 Business Vocabulary
      • 13.1.2 qualities and job roles of Assitants or secretaries
        • 13.1.2.1 Qualites of assistants
        • 13.1.2.2 Job roles of assistants
      • 13.1.3 How to arrange meetings?
      • 13.1.4 how to run meetings
      • 13.1.5 how to take mintues
      • 13.1.6 expanded reading
    • 13.2 Entertaining visitors
      • 13.2.1 how to pick up vistors at the airport
      • 13.2.2 how to entertain visitors appropriately
      • 13.2.3 how to make a welcome speech
      • 13.2.4 Expanded reading
      • 13.2.5 Case: entertaining US visitors
  • 14 期末调研
    • 14.1 课程教学质量调查
  • 15 复习拓展训练
    • 15.1 案例分析-乐视
    • 15.2 挽救公司方法
  • 16 Unit 8 Leadership
    • 16.1 Starting-up
    • 16.2 Lectures
  • 17 Unit 10 Ethics
    • 17.1 Starting-up
    • 17.2 Lectures
    • 17.3 Vocabulary
    • 17.4 Competence -- Listening
    • 17.5 Competence -- Reading
    • 17.6 Business Skill Training --
    • 17.7 Case Study  — 思政渗透
    • 17.8 Homework
    • 17.9 Quiz of Unit 10
  • 18 课程概述
    • 18.1 课程简介
    • 18.2 教学大纲
    • 18.3 教学计划
    • 18.4 考核方式及分数构成
    • 18.5 开放课程证书获取说明
    • 18.6 课程版权说明
  • 19 Unit 8 Human Resources(补充)
    • 19.1 Starting-up
    • 19.2 Lectures
    • 19.3 Vocabulary
    • 19.4 Competence -- Listening
    • 19.5 Competence -- Reading
    • 19.6 Business Skill Training -- Managing Meetings
    • 19.7 Case Study -- 价值引领
    • 19.8 PBL任务
    • 19.9 Quiz of Unit 8
  • 20 Unit 13 Innovation
    • 20.1 Starting-up
    • 20.2 Lectures
    • 20.3 Vocabulary
    • 20.4 Competence --  Listening
    • 20.5 Competence--Reading
    • 20.6 Case study -- 思政融合
    • 20.7 PBL 任务
    • 20.8 Quiz of Unit 13
    • 20.9 Quiz of Unit 13 *
PBL 任务

Read the following passage and try to come up with some wild and innovative ideas.    

 

                        Product Innovation Examples


Edible insects

Ynsect is a company working on one of theworld’s greatest problems: feeding the global population. At Ynsect, theybelieve that the answer to this problem is incorporating insects into the humandiet. Leaders in coleoculture - the farming of beetles - Ynsect has developedinnovative ways of bringing insects to the table. Highly nutritious andenvironmentally-friendly to produce, insects are believed by many to be thefood of the future.

Landing on thedark side of the moon

The world’s first lander and rover on the dark sideof the moon is China’s Chang’e-4 Yutu-2. It landed in 2018, and because of itsposition on the dark, airless side of the moon, it is in an ideal place forscientific applications such as radio astronomy.


Oat milk

Though mainstream now, oat milk started in the 1990s with the Swedishcompany Oatly,the original oat milk innovators. Today they are present in 20 European andAsian countries. Oatly has created many products fromthe fiber-rich, planet-and-human-healthy oat: from milk to custards to matchalattes, they have you covered.

Passenger-carryingdrone

This is truly innovation thatexcites: The Chinese startup EHang has created the world’s firstpassenger-carrying drone, an eco-friendly mode of transportation for short andmedium-length journeys. It uses autonomous flight technology, meaning that thepassengers do not have to worry about controlling the aircraft themselves. Thedrone can also land anywhere, making it suitable for urban transportation.



Discussion:

      Everyone is an innovator because the innovative ability is in all of us. Since we were born, we innovate by learning and by doing. First, think about what you would like to change, then try to come up with some wild and innovative ideas. Then each group will present their innovations to the class with the aid of pictures, objects, or other multimedia means.