目录

  • 1 课程介绍
    • 1.1 课程简介
    • 1.2 教学大纲
    • 1.3 教学计划
    • 1.4 考核方式及分数构成
  • 2 Unit 9 International Markets
    • 2.1 Starting up
    • 2.2 Lectures
    • 2.3 Vocabulary
    • 2.4 Competence -- Listening
    • 2.5 Competence -- Reading
    • 2.6 Business Skill Training -- Negotiation
    • 2.7 key to
    • 2.8 Case study -- 价值引领
    • 2.9 ppt for Unit 9
    • 2.10 PBL任务
    • 2.11 学生作品展示
    • 2.12 时事 (思政)
    • 2.13 Quiz of Unit 9
      • 2.13.1 quiz 答案解析
    • 2.14 Unit 9 Trade(补充)
      • 2.14.1 Vocabulary Learning
      • 2.14.2 Text analysis
  • 3 Unit 10 Ethics
    • 3.1 Starting-up
    • 3.2 Lectures
    • 3.3 Vocabulary
    • 3.4 Competence -- Listening
    • 3.5 Competence -- Reading
    • 3.6 Business Skill Training --
    • 3.7 时事(思政)
    • 3.8 PPT for Unit 10
    • 3.9 PBL任务
    • 3.10 Quiz of Unit 10
    • 3.11 Unit 10 Business Ethics (补充)
      • 3.11.1 Introduction to business ethics
      • 3.11.2 Inspiring-business ethics
      • 3.11.3 Expanded reading
      • 3.11.4 students ‘ videos
  • 4 Unit 11 Leadership
    • 4.1 Starting-up
    • 4.2 Lectures
    • 4.3 Vocabulary
    • 4.4 Competence -- Listening
    • 4.5 Competence -- Reading
    • 4.6 Business Skill Training -- Decision-making
    • 4.7 Case study -- 价值引领
    • 4.8 PPT for Unit 11
    • 4.9 PBL任务
    • 4.10 学生作品展示
    • 4.11 Quiz of Unit 11
    • 4.12 Unit 11  Leadership(补充)
      • 4.12.1 Vocabulary Learning
      • 4.12.2 Qualities/personality of good leaders
      • 4.12.3 skills for decision making
      • 4.12.4 Types of leadership
  • 5 Unit 12 Competition
    • 5.1 Starting-up
    • 5.2 Lectures
    • 5.3 Vocabulary
    • 5.4 Competence -- Listening
    • 5.5 Competence --Reading
    • 5.6 Business Skill Training -- Negotiation
    • 5.7 Case study -- 思政融合
    • 5.8 PPT for Unit 12
    • 5.9 PBL 任务
    • 5.10 Quiz of Unit 12
    • 5.11 Unit 12 Competition(补充)
      • 5.11.1 Vocabulary Learning
      • 5.11.2 Competitiveness
      • 5.11.3 第三届产品英文推介大赛
      • 5.11.4 第四届创意产品英文推介大赛
      • 5.11.5 Sample of business negotiation
      • 5.11.6 Students' negotiation videos
  • 6 Introduction to Business Translation
    • 6.1 Course overview
  • 7 Translation of Public Signs
    • 7.1 video-watching
    • 7.2 Public Signs
  • 8 Translation of Company Profile
    • 8.1 video-watching
    • 8.2 Company Profile
  • 9 Translation of company Websites
    • 9.1 company Websites
  • 10 Translation of Advertising
    • 10.1 video-watching
    • 10.2 Advertising
  • 11 Translation of Public Materials
    • 11.1 video-watching
    • 11.2 Public Materials
  • 12 Find a job
    • 12.1 how to find a job?
    • 12.2 how to prepare for  a job interview?
      • 12.2.1 how to write self-introduction for a job interview
      • 12.2.2 what questions to be asked during a job interview
    • 12.3 how to win a job interview
    • 12.4 Expanded reading
    • 12.5 Unit 8.2 Simulation of job-interview
      • 12.5.1 practice & show
      • 12.5.2 how to adapt to a new job
      • 12.5.3 Expanded reading
  • 13 At work
    • 13.1 Meetings
      • 13.1.1 Business Vocabulary
      • 13.1.2 qualities and job roles of Assitants or secretaries
        • 13.1.2.1 Qualites of assistants
        • 13.1.2.2 Job roles of assistants
      • 13.1.3 How to arrange meetings?
      • 13.1.4 how to run meetings
      • 13.1.5 how to take mintues
      • 13.1.6 expanded reading
    • 13.2 Entertaining visitors
      • 13.2.1 how to pick up vistors at the airport
      • 13.2.2 how to entertain visitors appropriately
      • 13.2.3 how to make a welcome speech
      • 13.2.4 Expanded reading
      • 13.2.5 Case: entertaining US visitors
  • 14 期末调研
    • 14.1 课程教学质量调查
  • 15 复习拓展训练
    • 15.1 案例分析-乐视
    • 15.2 挽救公司方法
  • 16 Unit 8 Leadership
    • 16.1 Starting-up
    • 16.2 Lectures
  • 17 Unit 10 Ethics
    • 17.1 Starting-up
    • 17.2 Lectures
    • 17.3 Vocabulary
    • 17.4 Competence -- Listening
    • 17.5 Competence -- Reading
    • 17.6 Business Skill Training --
    • 17.7 Case Study  — 思政渗透
    • 17.8 Homework
    • 17.9 Quiz of Unit 10
  • 18 课程概述
    • 18.1 课程简介
    • 18.2 教学大纲
    • 18.3 教学计划
    • 18.4 考核方式及分数构成
    • 18.5 开放课程证书获取说明
    • 18.6 课程版权说明
  • 19 Unit 8 Human Resources(补充)
    • 19.1 Starting-up
    • 19.2 Lectures
    • 19.3 Vocabulary
    • 19.4 Competence -- Listening
    • 19.5 Competence -- Reading
    • 19.6 Business Skill Training -- Managing Meetings
    • 19.7 Case Study -- 价值引领
    • 19.8 PBL任务
    • 19.9 Quiz of Unit 8
  • 20 Unit 13 Innovation
    • 20.1 Starting-up
    • 20.2 Lectures
    • 20.3 Vocabulary
    • 20.4 Competence --  Listening
    • 20.5 Competence--Reading
    • 20.6 Case study -- 思政融合
    • 20.7 PBL 任务
    • 20.8 Quiz of Unit 13
    • 20.9 Quiz of Unit 13 *
Case study -- 思政融合
  • 1 case 1
  • 2 case 2
  • 3 case 3

          China---an innovator


      Until only a few years ago, talk of China as an innovator would have elicited scorn from most Western business and government leaders. The country was widely derided as a haven for copycats and pirates, or grudgingly acknowledged as an efficient manufacturing platform whose factories depended on the uneasy union of cheap Chinese labor and foreign technology.

       Business in China today, however, is being led by innovation-obsessed execs like Ren Zhengfei, founder of Huawei Technologies, which last year filed more patent applications than any other company in the world. And Allen Zhang, who led the team that developed Tencent’s WeChat, the smartphone app that allows its 900 million users to chat, shop, pay, play, and do just about anything else. And Robin Li, CEO of Baidu, the Beijing-based search company, who has vowed to have autonomous vehicles ready for sale in China by next year.

Their success is fueling a virtuous cycle of innovative activity. The country’s two largest Internet companies, Alibaba Group (BABA) and Tencent Holdings (TCEHY), lead the world in e-commerce, mobile payments, social media, and online gaming. They and other Chinese tech giants are investing aggressively in new businesses, helping to transform China into a massive market for venture capital investments. Those ventures, in turn, are nourished by China’s huge and growing market and its unique ecosystem of suppliers, logistics specialists, and manufacturers. The result: China has spawned a new generation of homegrown entrepreneurs who are creating world-class products, developing their own technologies, and rolling out new business models on a scale and with a speed the global economy has never seen. “The copycat era is behind us,” says Kai-Fu Lee, CEO of Sinovation Ventures and the former head of Google China. “We are way beyond that.” 

Consider that between 2014 and 2016, China attracted $77 billion in venture capital investment, compared with just $12 billion in the preceding two years. China is now among the world’s top three markets globally for venture capital in digital technologies including virtual reality, autonomous vehicles, 3D printing, drones, and artificial intelligence. And about a third of the world’s 262 “unicorns” (startups valued at more than a billion dollars) hail from China, according to McKinsey & Co., and account for 43% of the global value of such companies.


Discussion: 

1. Collect more information on China's innovation in recent years with tables and figures. 

2. Try to compare China's innovation with that of other countries like America and Japan.