Video Learning: Brief introduction to trade fair
Video Learning: How to prepare for trade fair?
拓展阅读：What is trade fair?
What's trade fair? A trade fair is an exhibition organized so that companies can showcase and demonstrate their latest products or services, study activities of rivals and examine recent market trends and opportunities. Trade fairs often involve a considerable marketing investment by participating companies. Costs include space rental, design and construction of trade show displays, telecommunications and networking, travel, accommodation, and so on. Cities often promote trade shows as a means of economic development.
拓展阅读：Background information about trade fair
A trade fair (trade show, trade exhibition, or expo) is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products and services, meet with industry partners and customers, study activities of rivals, and examine recent market trends and opportunities.
In contrast to consumer fairs, only some trade fairs are open to the public, while others can only be attended by company representatives (members of the trade, e.g. professionals) and members of the press, therefore trade shows are classified as either "public" or "trade only". A few fairs are hybrids of the two; one example is the Frankfurt Book Fair, which is trade only for its first three days and open to the general public on its final two days. They are held on a continuing basis in virtually all markets and normally attract companies from around the globe. For example, in the US, there are currently over 10,000 trade shows held every year, and several online directories have been established to help organizers, attendees, and marketers identify appropriate events.
Trade fairs play important roles in marketing as well as business networking in market sectors that use them. People will seek to meet people and companies at their own level in the supply chain, as well as potential suppliers and potential buyers.
Generally, there will be a central trade show floor with booths where people exhibit their goods or services, and throughout the day there will be seminars for continuing education on matters relevant to the industry, like best practices, trends, and regulation. There will also be some shared meals with keynote speakers, and social events in the evenings. Booths range from simple tables to elaborate constructions.
Trade fairs often involve a considerable investment in time and money by participating companies. The planning includes arranging meetings with other attendees beforehand and resources to follow up on opportunities that are created at the fair. Costs include space rental, booth design and construction of trade show displays, telecommunications, travel, accommodations, and promotional literature and items to give to attendees.
In addition, costs are incurred at the show for services such as electrical, booth cleaning, Internet services, and drayage (also known as material handling). This local spending on logistics leads cities to promote trade shows as a means of local economic development, as well as providing opportunities for local businesses to grow, and attract new businesses to come.
Notes:
showcase 展现，展示
hybrids (不同事物的) 混合物，合成物
Frankfurt Book Fair 法兰克福书展
directories 名录; 电话号码簿; 公司名录; (计算机文件或程序的) 目录
business networking 业务网络，企业网络
best practices 最佳方案; 最佳业务实践; 最佳作法; 最佳实践
keynote speakers 主旨发言人，主讲嘉宾
promotional literature 推销广告印刷品，宣传推广资料
incur 引起; 引致，带来(成本、花费等)
drayage 运费
logistics 后勤; 物流; 组织工作
