Factory tour is an important part in business activities. Buyers will get a comprehensive understanding of the products and the production process in the tour. Meanwhile, the manufacturers can demonstrate their advantages to attract buyers.
Learning Objectives（教学目标）
After completing this unit, Students should be able to:
comprehend basic vocabulary and sentence patterns related to a factory tour
identify and understand the basic elements of a factory tour
understand the importance of a factory tour in business
how to make a factory tour
how to welcome business clients at a factory
ask for and give information about a factory/company/product
Lead In
Showing clients around a factory
For those who intend to purchase in large quantity, they would be rather careful, and may hold the attitude of "seeing is believing." Therefore, it is commonly seen that the clients demand a visit to export enterprises. The main purpose for foreign clients to visit the factory is to know the manufacturing procedure, quality and types of the products, etc.
When the clients arrive at your factory, you may first introduce the factory manager and leaders to the clients. Then you may introduce the factory and its main products through PPT to give the clients a general impression before they visit the factory. Quality is the most concerned element for the clients.
The visit of exhibition room or showroom is beneficial and the clients will be more confident in the products of the company. It is a golden chance for you to promote your new products once the clients step into the exhibition room. "Please take a look at this. It is an innovative product we have just developed." Then you can introduce the advantages of the new products to arouse his desire to place an order. You can also highly recommend the products which are still in experimental stage, because new products are always more attractive for most people. But do not forget to add this sentence:"It is still in the experimental stage."
At the end of the visit, it is important to the clients about the impression on the factory. It is a good chance to review what the clients have seen and heard during the whole day. The important and interesting moment during the visit can be mentioned again to deepen the impression of the clients on the factory. In the end, the photos taken during the visit or an exquisite product of the company could be made as presents for the clients to enhance the understanding between each other.
