Questionnaire
Purpose:
To ask people for their opinions/ comments on points given
To make suggestions of their own.
To gather information from a large number of people.
How to design and get results:
The information is gathered and then turned into questionnaire results in the form of statistic information, graphs and charts.
Service:
The results will be analysed carefully to form the basis of a report or decision making for management.
Layout of a questionnaire:
TITLE: tell the reader what the questionnaire is about.
INTRODUCTION: can be a statement, or an explanation of why it is important for the respondents to complete the form.
QUESTIONS: constitute the central part of the questionnaire.
CLOSE: thank the respondents for filling in the questionnaire and tell them clearly what to do with the completed form.
FOOTNOTES: leave space for information like the name, title, department, date, etc. or any necessary details.
Designing questions-different question styles:
Closed questions-usually questions requiring YES/NO answers.
Multiple choice questions-give a number of questions for them to choose.
Rating or preference questions ask for opinions with gradings provided for ticking.
Open questions-ask or allow respondents to make comments.
Golden Rules:
Don't use jargon or pompous language.
Use multiple choice questions or questions needing YES/NO as far as possible.
Use contractions and abbreviations only if everyone knows them.
Use heading as far as possible rather than long complex questions.
Try to be personal, addressing the person directly, avoiding passive and negatives
Make sure there is enough space for the answers and leave space between the lines
Don't use capital letters for emphasis. A word completely in capitals is harder to read. Either underline or use bold.
Divide the questionnaires into sections, each containing related questions
Don’t ask questions in two parts: it is better to ask two separate questions.
