目录

  • 1 课程介绍
    • 1.1 课程介绍与整体设计思路
    • 1.2 课程特色与课堂设计
    • 1.3 参考书目及资料
    • 1.4 高阶教学
  • 2 Unit 1 Job-seeking
    • 2.1 Course Design
    • 2.2 New Words & Expressions
    • 2.3 Keynotes & contents
    • 2.4 Oral Practice
    • 2.5 作业与拓展练习
  • 3 Unit 2 Business etiquette
    • 3.1 Course Design
    • 3.2 New Words & Expressions
    • 3.3 Keynotes & contents
    • 3.4 Oral Practice
    • 3.5 作业与拓展练习
  • 4 Unit 3  Companies
    • 4.1 Course Design
    • 4.2 New Words & Expressions
    • 4.3 Keynotes & contents
    • 4.4 Oral Practice
    • 4.5 作业与拓展练习
  • 5 Unit 4 Strategy
    • 5.1 Course Design
    • 5.2 New Words & Expressions
    • 5.3 Keynotes & contents
    • 5.4 Oral Practice
    • 5.5 作业与拓展练习
  • 6 Unit 5 Marketing
    • 6.1 Course Design
    • 6.2 New Words & Expressions
    • 6.3 Keynotes & contents
    • 6.4 Oral Practice
    • 6.5 作业与拓展练习
  • 7 Unit 6 Finance
    • 7.1 Course Design
    • 7.2 New Words & Expressions
    • 7.3 Keynotes & contents
    • 7.4 Oral Practice
    • 7.5 作业与拓展练习
  • 8 Unit 7 Advertising
    • 8.1 Course Design
    • 8.2 New Words & Expressions
    • 8.3 Keynotes & contents
    • 8.4 Oral Practice
    • 8.5 翻转课堂
    • 8.6 作业与拓展练习
  • 9 Unit 8 Communication
    • 9.1 Course Design
    • 9.2 New Words & Expressions
    • 9.3 Keynotes & contents
    • 9.4 Oral Practice
    • 9.5 作业与拓展练习
  • 10 Unit 9 Teamworking
    • 10.1 Course Design
    • 10.2 New Words & Expressions
    • 10.3 Keynotes & contents
    • 10.4 Oral Practice
    • 10.5 作业与拓展练习
  • 11 Unit 10 Innovation
    • 11.1 Course Design
    • 11.2 New Words & Expressions
    • 11.3 Keynotes & contents
    • 11.4 Oral Practice
    • 11.5 翻转课堂
    • 11.6 作业与拓展练习
  • 12 课程相关
    • 12.1 教学大纲
    • 12.2 参考书目
    • 12.3 考核评价方案
    • 12.4 试卷样题
Keynotes & contents

Please preview the keynotes for this unit.

This unit focuses on types of company and company structure. Companies operate in a range of industries (electronics, IT, retail etc). Many companies, regardless of industry, undertake activities across the same areas (research and development, marketing, production, sales, customer services etc). There are different types of companies (UK) or corporations (US). Students will learn about different company types and structures through this unit.

Most large corporations are public limited or joint-stock companies, which means that shareholders can buy and sell parts of the company on the stock exchange.Many are multinationals with subsidiaries and assets in various different countries andd they generally engage in mergers with other companies and acquisitions in order to expand. However,large corporations are increasingly under threat from the growing number of dot.coms set up by entrepreneurs.