目录

  • 1 课程介绍
    • 1.1 课程介绍与整体设计思路
    • 1.2 课程特色与课堂设计
    • 1.3 参考书目及资料
    • 1.4 高阶教学
  • 2 Unit 1 Job-seeking
    • 2.1 Course Design
    • 2.2 New Words & Expressions
    • 2.3 Keynotes & contents
    • 2.4 Oral Practice
    • 2.5 作业与拓展练习
  • 3 Unit 2 Business etiquette
    • 3.1 Course Design
    • 3.2 New Words & Expressions
    • 3.3 Keynotes & contents
    • 3.4 Oral Practice
    • 3.5 作业与拓展练习
  • 4 Unit 3  Companies
    • 4.1 Course Design
    • 4.2 New Words & Expressions
    • 4.3 Keynotes & contents
    • 4.4 Oral Practice
    • 4.5 作业与拓展练习
  • 5 Unit 4 Strategy
    • 5.1 Course Design
    • 5.2 New Words & Expressions
    • 5.3 Keynotes & contents
    • 5.4 Oral Practice
    • 5.5 作业与拓展练习
  • 6 Unit 5 Marketing
    • 6.1 Course Design
    • 6.2 New Words & Expressions
    • 6.3 Keynotes & contents
    • 6.4 Oral Practice
    • 6.5 作业与拓展练习
  • 7 Unit 6 Finance
    • 7.1 Course Design
    • 7.2 New Words & Expressions
    • 7.3 Keynotes & contents
    • 7.4 Oral Practice
    • 7.5 作业与拓展练习
  • 8 Unit 7 Advertising
    • 8.1 Course Design
    • 8.2 New Words & Expressions
    • 8.3 Keynotes & contents
    • 8.4 Oral Practice
    • 8.5 翻转课堂
    • 8.6 作业与拓展练习
  • 9 Unit 8 Communication
    • 9.1 Course Design
    • 9.2 New Words & Expressions
    • 9.3 Keynotes & contents
    • 9.4 Oral Practice
    • 9.5 作业与拓展练习
  • 10 Unit 9 Teamworking
    • 10.1 Course Design
    • 10.2 New Words & Expressions
    • 10.3 Keynotes & contents
    • 10.4 Oral Practice
    • 10.5 作业与拓展练习
  • 11 Unit 10 Innovation
    • 11.1 Course Design
    • 11.2 New Words & Expressions
    • 11.3 Keynotes & contents
    • 11.4 Oral Practice
    • 11.5 翻转课堂
    • 11.6 作业与拓展练习
  • 12 课程相关
    • 12.1 教学大纲
    • 12.2 参考书目
    • 12.3 考核评价方案
    • 12.4 试卷样题
Keynotes & contents

Please preview the keynotes for this unit.


 Etiquette is the name we give to the rules for being polite in a social group.Business etiquette is important for people who often have to make new contacts and build relationships in their work. Politeness can also help to improve the working environment for people in the same office.Some cultures and situations are formal, which means that we have to follow rules strictly; other cultures and situations are less formal.

This unit is about business etiquette. In business situations we often have to meet new people, and first impressions are important to help relationships with new contacts get off to a new start. However, the behaviour that is considered polite may vary depending on culture. The unit also looks at the importance of manners in everyday work situations. What passes as good manners can also vary from country to country. The best advice for Ss when planning a business visit is to remind them that it is a good idea to do research into the social customs of the country that they are visiting. Good manners are often simply a way of showing respect. So a good guideline for Ss would be to act in the same way that you would want others to act.