Use the following information to prepare a three-minute presentation on Giorgio Armani’s strategic development plan.Then give it to the class.
| GIORGIO ARMANI Strategy presentation | |
| Current sectors of activity | scent, cosmetics, spectacles（眼镜）, watches, fashion, accessories, furniture, confectionery（糖果）, cafés, nightclubs, flowers |
| Proposed new market | hotel industry |
| Proposed project | joint venture with Emaar Properties to design ten new luxury hotels and four resorts |
| Project duration | 8-10 years |
| Strategic reasoning | Competitors are already entering the hotel market. (Bulgari) |
| Risks | – Travel and luxury industries follow the same economic cycle. – unstable market conditions – dilution（稀释）of brand |
| Advantages | generating positive publicity |
