商务文化：交换名片

Unit 8 Business Environment

In this unit, you will

ü learn about different business environments and conditions

ü increase your understanding of getting the most of meetings

ü learn how to recognize the writer’s attitude 

ü be required to finish 11 tasks so as to achieve the end

Part 1 Topic Introduction

The term Business Environment is composed of two words ‘Business’ and ‘Environment’. In simple terms, the state in which a person remains busy is known as Business. The word Business in its economic sense means human activities like production, extraction or purchase or sales of goods that are performed for earning profits. On the other hand, the word ‘Environment’ refers to the aspects of surroundings. Therefore, Business Environment may be defined as a set of conditions – Social, Legal, Economical, Political or Institutional that are uncontrollable in nature and affects the functioning of organization. Business Environment has two components:

1. Internal Environment

2. External Environment

Task 1：Lead-in Exercise

In this unit, you may meet some particular terms commonly used in the issue of business environment. Check the following words and see if you know their meanings. Use a dictionary to help you, if necessary.