}Information provided by managementaccountants needs to be both financial and non-financial.
}Financial information is important formanagement because many objectives of an organisation arefinancial in nature, such as making profits. While profit cannot be ignored as it is the main objective of commercialorganisations,performance measures should not focus on profit alone.
}Managers also need information of anon-financial nature.
}The large variety in types of businessesmeans that there are many non-financial measures which could be used.
}Each business and business unit will haveits own set of non-financial measures which are relevant to their type of operation.
Examples
}Non-financial measures are often grouped together into the broad headings of productivity or quality, for example measurements of resource utilisation orcustomer satisfaction

