英语演讲

陈伟佳

目录

  • 1 初识公众演讲
    • 1.1 课程概览Course overview
    • 1.2 公众演讲为何重要?Why public speaking matters?
    • 1.3 如何控制演讲焦虑?How to manage speaking anxiety?
    • 1.4 如何吸引观众?How to engage the audience?
    • 1.5 如何进行演讲评价?How to give effective speech evaluations
  • 2 【1stSpeech】自我介绍演讲Self-introduction Speech
    • 2.1 自我介绍演讲要求 Speech assignment1
    • 2.2 不一样的自我介绍 How to give an impressive self-introduction?
    • 2.3 如何进行演讲彩排? Practice makes perfect: How to rehearse your speech.
  • 3 【2ndSpeech】模仿演讲 Be then and there
    • 3.1 模仿演讲要求与评价Speech assignment2
    • 3.2 巧用声音 Vocal variety
    • 3.3 语言的使用 Using language
    • 3.4 跟林肯总统学演讲之道 Learn from Abraham Lincoln
  • 4 【3rd Speech】告知演讲 Speaking to Inform
    • 4.1 告知演讲要求Speech assignment 3
    • 4.2 演讲选题Strategies for Selecting a Topic
    • 4.3 搜集材料Gathering materials
    • 4.4 演讲支撑 Supporting materials
    • 4.5 演讲结构Organizing the speech
    • 4.6 演讲正文 The body of speech
    • 4.7 演讲如何开好头 How to start a speech?
    • 4.8 结尾和开头一样重要 How to end your speech?
    • 4.9 演讲提纲Outlining your speech
    • 4.10 视觉辅助Visual aids
    • 4.11 演讲呈现 Delivering an informative speech
  • 5 【4th Speech】说服演讲Speaking to Persuade
    • 5.1 说服演讲要求 Speech assignment3
    • 5.2 说服第一步:分析受众 How to analyze your audience before a presentation.
    • 5.3 说服演讲常见结构 How to organize a persuasive speech.
    • 5.4 门罗五步法 Monroe’s motivated sequence
    • 5.5 亚里士多德的修辞三要素 Ethos, pathos, logos: three pillars of public speaking
    • 5.6 如何赢得观众信任 How to establish your credibility as a speaker.
    • 5.7 如何有效使用论据 How to support my idea with evidence.
    • 5.8 晓之以理: 归纳与演绎 Inductive and deductive reasoning
    • 5.9 晓之以理: 因果与类比 Causal and analogical reasoning
    • 5.10 逻辑谬误:爱情是谬误 Logical fallacies
    • 5.11 动之以情:演讲中的情感共鸣。 Aim for the heartstring: How to use emotional appeals in public speaking.
    • 5.12 演讲支撑之引用有方 How to use quotes in your speech.
    • 5.13 演讲支撑之转述有法 How to paraphrase effectively in a speech.
    • 5.14 演讲中如何进行口头引用 How to cite sources in a speech(with examples)
  • 6 【5th Speech】校园篇Speaking on Different Occasions
    • 6.1 实用演讲要求及评价标准Speech Assignment
    • 6.2 毕业答辩 Thesis Defense
    • 6.3 毕业演讲 Commencement Speech
  • 7 【6th Speech】职场篇Speaking on Different Occasions
    • 7.1 面试技巧 Interview skills
    • 7.2 产品发布 Product Launch
    • 7.3 获奖感言 Speech of Acceptance
  • 8 学生习作
    • 8.1 往届演讲比赛选手演讲
公众演讲为何重要?Why public speaking matters?

Oral communication skills were the number one skill that college graduates found useful in the business world, according to a study by sociologist Andrew Zekeri (Zekeri, 2004). That fact alone makes learning about public speaking worthwhile. However, there are many other benefits of communicating effectively for the hundreds of thousands of college students every year who take public speaking courses. Let’s take a look at some of the personal benefits you’ll get both from a course in public speaking and from giving public speeches.

Benefits of Public Speaking Courses

In addition to learning the process of creating and delivering an effective speech, students of public speaking leave the class with a number of other benefits as well. Some of these benefits include

  • developing critical thinking skills,

  • fine-tuning verbal and nonverbal skills,

  • overcoming fear of public speaking.

Developing Critical Thinking Skills

One of the very first benefits you will gain from your public speaking course is an increased ability to think critically. Problem solving is one of many critical thinking skills you will engage in during this course. For example, when preparing a persuasive speech, you’ll have to think through real problems affecting your campus, community, or the world and provide possible solutions to those problems. You’ll also have to think about the positive and negative consequences of your solutions and then communicate your ideas to others. At first, it may seem easy to come up with solutions for a campus problem such as a shortage of parking spaces: just build more spaces. But after thinking and researching further you may find out that building costs, environmental impact from loss of green space, maintenance needs, or limited locations for additional spaces make this solution impractical. Being able to think through problems and analyze the potential costs and benefits of solutions is an essential part of critical thinking and of public speaking aimed at persuading others. These skills will help you not only in public speaking contexts but throughout your life as well. As we stated earlier, college graduates in Zekeri’s study rated oral communication skills as the most useful for success in the business world. The second most valuable skill they reported was problem-solving ability, so your public speaking course is doubly valuable!

Another benefit to public speaking is that it will enhance your ability to conduct and analyze research. Public speakers must provide credible evidence within their speeches if they are going to persuade various audiences. So your public speaking course will further refine your ability to find and utilize a range of sources.


Fine-Tuning Verbal and Nonverbal Skills

A second benefit of taking a public speaking course is that it will help you fine-tune your verbal and nonverbal communication skills. Whether you competed in public speaking in high school or this is your first time speaking in front of an audience, having the opportunity to actively practice communication skills and receive professional feedback will help you become a better overall communicator. Often, people don’t even realize that they twirl their hair or repeatedly mispronounce words while speaking in public settings until they receive feedback from a teacher during a public speaking course. People around the United States will often pay speech coaches over one hundred dollars per hour to help them enhance their speaking skills. You have a built-in speech coach right in your classroom, so it is to your advantage to use the opportunity to improve your verbal and nonverbal communication skills.


Overcoming Fear of Public Speaking

An additional benefit of taking a public speaking class is that it will help reduce your fear of public speaking. Whether they’ve spoken in public a lot or are just getting started, most people experience some anxiety when engaging in public speaking. Heidi Rose and Andrew Rancer evaluated students’ levels of public speaking anxiety during both the first and last weeks of their public speaking class and found that those levels decreased over the course of the semester (Rose & Rancer, 1993). One explanation is that people often have little exposure to public speaking. By taking a course in public speaking, students become better acquainted with the public speaking process, making them more confident and less apprehensive. In addition, you will learn specific strategies for overcoming the challenges of speech anxiety.


Benefits of Engaging in Public Speaking

Once you’ve learned the basic skills associated with public speaking, you’ll find that being able to effectively speak in public has profound benefits, including

  • influencing the world around you,

  • developing leadership skills,

  • becoming a thought leader.

Influencing the World around You

If you don’t like something about your local government, then speak out about your issue! One of the best ways to get our society to change is through the power of speech. Common citizens in the United States and around the world, like you, are influencing the world in real ways through the power of speech. Just type the words “citizens speak out” in a search engine and you’ll find numerous examples of how common citizens use the power of speech to make real changes in the world—for example, by speaking out against “fracking” for natural gas (a process in which chemicals are injected into rocks in an attempt to open them up for fast flow of natural gas or oil) or in favor of retaining a popular local sheriff. One of the amazing parts of being a citizen in a democracy is the right to stand up and speak out, which is a luxury many people in the world do not have. So if you don’t like something, be the force of change you’re looking for through the power of speech.


Developing Leadership Skills

Have you ever thought about climbing the corporate ladder and eventually finding yourself in a management or other leadership position? If so, then public speaking skills are very important. Hackman and Johnson assert that effective public speaking skills are a necessity for all leaders (Hackman & Johnson, 2004). If you want people to follow you, you have to communicate effectively and clearly what followers should do. According to Bender, “Powerful leadership comes from knowing what matters to you. Powerful presentations come from expressing this effectively. It’s important to develop both” (Bender, 1998). One of the most important skills for leaders to develop is their public speaking skills, which is why executives spend millions of dollars every year going to public speaking workshops; hiring public speaking coaches; and buying public speaking books, CDs, and DVDs.


Becoming a Thought Leader

Even if you are not in an official leadership position, effective public speaking can help you become a “thought leader.” Joel Kurtzman, editor of Strategy & Business, coined this term to call attention to individuals who contribute new ideas to the world of business. According to business consultant Ken Lizotte, “when your colleagues, prospects, and customers view you as one very smart guy or gal to know, then you’re a thought leader” (Lizotte, 2008). Typically, thought leaders engage in a range of behaviors, including enacting and conducting research on business practices. To achieve thought leader status, individuals must communicate their ideas to others through both writing and public speaking. Lizotte demonstrates how becoming a thought leader can be personally and financially rewarding at the same time: when others look to you as a thought leader, you will be more desired and make more money as a result. Business gurus often refer to “intellectual capital,” or the combination of your knowledge and ability to communicate that knowledge to others (Lizotte, 2008). Whether standing before a group of executives discussing the next great trend in business or delivering a webinar (a seminar over the web), thought leaders use public speaking every day to create the future that the rest of us live in.


Key Takeaways

  • People have many reasons for engaging in public speaking, but the skills necessary for public speaking are applicable whether someone is speaking for informative, persuasive, or entertainment reasons.

  • Taking a public speaking class will improve your speaking skills, help you be a more critical thinker, fine-tune your verbal and nonverbal communication skills, and help you overcome public speaking anxiety.

  • Effective public speaking skills have many direct benefits for the individual speaker, including influencing the world around you, developing leadership skills, and becoming a go-to person for ideas and solutions.



References

Bender, P. U. (1998). Stand, deliver and lead. Ivey Business Journal62(3), 46–47.

Edmund, N. W. (2005). End the biggest educational and intellectual blunder in history: A $100,000 challenge to our top educational leaders. Ft. Lauderdale, FL: Scientific Method Publishing Co.

Hackman, M. Z., & Johnson, C. E. (2004). Leadership: A communication perspective (4th ed.). Long Grove, IL: Waveland.

Lizotte, K. (2008). The expert’s edge: Become the go-to authority people turn to every time [Kindle 2 version]. New York, NY: McGraw-Hill. Retrieved from Amazon.com (locations 72–78).

Rose, H. M., & Rancer, A. S. (1993). The impact of basic courses in oral interpretation and public speaking on communication apprehension. Communication Reports6, 54–60.

Zekeri, A. A. (2004). College curriculum competencies and skills former students found essential to their careers. College Student Journal38, 412–422.

Cr: https://open.lib.umn.edu/publicspeaking/chapter/1-1-why-is-public-speaking-important/



Exercises

【任务】Watch the TED talk, take notes of things that impressed you most.   The 7 secrets of the great speakers in history by Richard Greene 

链接:https://www.bilibili.com/video/av927248755/

【资料】  Full transcript of the speech


【讨论】