综合商务英语2

王淑花 教授 朱豆豆 讲师

目录

  • 1 unit 1The business of language and the language of business
    • 1.1 activation 学习提示
      • 1.1.1 reading:history of Chinese
      • 1.1.2 video clips(2): History of Chinese; English
      • 1.1.3 Video: varieties of English
      • 1.1.4 video: words of different meanings
      • 1.1.5 VOA listening practice
      • 1.1.6 VOA listening script
      • 1.1.7 reading material（4）
      • 1.1.8 PPT for activation
    • 1.2 text 1: a world empire by other means学习提示
      • 1.2.1 Vocabulary1
      • 1.2.2 video:what British thinks of America
      • 1.2.3 reading material（4）
      • 1.2.4 PPT of text 1
    • 1.3 text2: talking business,? watch your language学习提示
      • 1.3.1 Vocabulary 2
      • 1.3.2 video: attitudes to humor
      • 1.3.3 reading material(3)
    • 1.4 text3: English, language of lost chances学习提示
      • 1.4.1 vocabualry 3
      • 1.4.2 reading material(4)
      • 1.4.3 video: why are British so crap at language
    • 1.5 exercises 学习提示
      • 1.5.1 keys to exercises
      • 1.5.2 additional exercises（language knowledge）
      • 1.5.3 additional exercise:cloze
      • 1.5.4 video
  • 2 Unit2 Bridging the cross-cultural gap
    • 2.1 Activation学习要求
      • 2.1.1 video: what is culture
      • 2.1.2 video: cultural iceberg
      • 2.1.3 video: what is cultural shock
      • 2.1.4 video: pragmatic failure
      • 2.1.5 video p37 east Vs west
      • 2.1.6 website resources: cross-cultural cases
    • 2.2 text1: The business context in intercultural communication学习提示
      • 2.2.1 vocabulary1
      • 2.2.2 reading: what impacts intercultural communication
      • 2.2.3 case study and role play
      • 2.2.4 PPT of text1
    • 2.3 Text2 How to negotiate across culture学习提示
      • 2.3.1 vocabulary2
      • 2.3.2 video: India Vs US
      • 2.3.3 video: how to disagree politely
      • 2.3.4 PPT of text 2
    • 2.4 text3 meantality, mindset and Mianzi学习提示
      • 2.4.1 video: Chinese business culture
      • 2.4.2 Vocabulary 3
    • 2.5 exercises 学习提示
      • 2.5.1 attributive clause
      • 2.5.2 classification
      • 2.5.3 Keys to exercises
  • 3 Unit 3 College education: serching for a change
    • 3.1 activation学习提示
      • 3.1.1 video: what is education for
      • 3.1.2 video: This is water
      • 3.1.3 video: the purpose of education
      • 3.1.4 words on education
    • 3.2 text1 Universities and their functions
      • 3.2.1 vocabulary1
      • 3.2.2 video: how to cultivate imagination
      • 3.2.3 video: living beyond boundary
      • 3.2.4 PPT of text1
    • 3.3 text2 The case method of Harvard business school
      • 3.3.1 vocabulary 2
      • 3.3.2 video: case method
    • 3.4 text3 Baccalaureate  Address to class 2008
      • 3.4.1 vocabulary3
      • 3.4.2 video:baccalaureate  service
    • 3.5 keys to exercises
  • 4 Unit 4 The reality of success in business
    • 4.1 activation
      • 4.1.1 VOA listening practice
      • 4.1.2 watch and think p103
      • 4.1.3 video: entrepreneurship
    • 4.2 Text1 How Jack Welch runs GE
      • 4.2.1 video: introduction of Jack Welsh
      • 4.2.2 vocabulary 1
      • 4.2.3 reading: leadership
      • 4.2.4 PPT of text1
    • 4.3 Text2 The Unites states of entrepreneurs
      • 4.3.1 vocabulary2
    • 4.4 Text3 Li
      • 4.4.1 vocabulary3
      • 4.4.2 video(2): Li's secrets to success
    • 4.5 keys to exercises
    • 4.6 recommended reading materials
  • 5 Unit 5 Empire of wealth
    • 5.1 activation
      • 5.1.1 suplementary vocabulary
      • 5.1.2 Textbook P135 MP4
      • 5.1.3 supplementary BBC:super rich
    • 5.2 text1 in praise of competitive urges
      • 5.2.1 Vocabulary
      • 5.2.2 video:suptuary law
      • 5.2.3 text1 PPT
    • 5.3 text2 self-made wealth in America
      • 5.3.1 vocabulary
      • 5.3.2 video: Rockfeller
      • 5.3.3 video: Ford
      • 5.3.4 text 2 PPT
    • 5.4 text3 The Gods of Wealth
      • 5.4.1 vocabulary
      • 5.4.2 video: 10 Gods of wealth
    • 5.5 exercises
  • 6 Unit 6 A flat world
    • 6.1 activation
      • 6.1.1 video1:cultural hegemony
      • 6.1.2 video 2: globalization
      • 6.1.3 video3: developing Africa
      • 6.1.4 reading: 10 real examples of cultural shock
      • 6.1.5 Reading: Huawei & globalization
      • 6.1.6 reading: globalization
      • 6.1.7 reading: cultural hegemony
    • 6.2 text1 The drawbacks of cultural globalization
      • 6.2.1 vocabulary of text1
      • 6.2.2 video: glocalization
      • 6.2.3 PPT of text1
    • 6.3 text2 Rise of the Titans
      • 6.3.1 vocabulary
    • 6.4 text3 What is Glocalizaiton
      • 6.4.1 vocabulary
      • 6.4.2 video1 10 richest companies
      • 6.4.3 video 2 10 most powerful families
      • 6.4.4 video 3 Obama's speech
    • 6.5 exercises
recommended reading materials

Based on the information provided, the recommended reading materials for "The Reality of Success in Business" unit might include:

Books:

"Corporate Leadership" by John Maxwell

"The Lean Startup" by Eric Ries

"7 Habits of Highly Effective People" by Stephen Covey

"Good to Great" by Jim Collins

"The Art of Possibility" by Rosamund Stone Zander and Benjamin Zander

Videos and Documentaries:

"The Pursuit of Happyness" starring Will Smith

"The Social Network" directed by David Fincher

"Steve Jobs: The Man in the Machine" directed by Alex Gibney

"The Startup Kids" a documentary about young entrepreneurs in Iceland

"Inside Bill's Brain: Decoding Bill Gates" a documentary on Netflix

Online Courses:

Coursera's "Success in Business" course

Udemy's "Entrepreneurship Fundamentals" course

LinkedIn Learning's "Leadership Fundamentals" course

Skillshare's "Critical Thinking and Problem Solving" course

TED Talks on entrepreneurship and leadership

These reading materials would provide students with a comprehensive understanding of the essential elements of success in business and support their personal and professional growth.