A welcome speech usually highlights the following points:
To extend warm welcome to your guests
To introduce your team as well as your company to them
To give a brief description of the town or the city and the hotel
To give a brief account of your tour arrangements
To make sure you are always at their service
To give them the best wishes

A Welcome Speech (On the Coach)

1Good morning, ladies and gentlemen. Welcome to Shanghai!
　　

2First, please allow me to introduce myself. My name is Li Hua, and my English name is Linda, so you may call me Linda. I’m a guide from Shanghai Youth Travel Agency. And this is Mr. Li, our driver. He has 10 years of driving experience. We’re glad to have all of you here.

3　I’ll be with you during your five-day tour in this city and we’ll be at your service at any time. We’ll do everything possible to make your visit a pleasant experience. If you have any problems or suggestions, please don’t hesitate to let us know.

　   4　The hotel where you stay is the Oriental Pearl Hotel. It offers the best services in this city. We shall meet in the hotel lobby at 2:00 p.m. for our first visit this afternoon. Please do remember the plate number of our bus. The number is A 88809. Thank you.

　　5We hope you’ll enjoy your stay in this city.