目录

  • 1 Overview of Cross-border E-commerce (1)
    • 1.1 Concept and Characteristics of Cross-border E-commerce
    • 1.2 The Significance of Cross-border E-commerce
      • 1.2.1 课外拓展* 双语新闻:RCEP trade to benefit recovery of world economy  ​RCEP协定助力成员国跨境电商发展 带动世界经济复苏
      • 1.2.2 课外拓展* 双语新闻:Work on improving BRI economic, trade rules will help the initiative, experts say  完善国际经贸规则 护航“一带一路”高质量发展
    • 1.3 Key words
    • 1.4 Chinese Culture Tour 中国文化之旅(1)
    • 1.5 课外拓展*视频
  • 2 Overview of Cross-border E-commerce (2)
    • 2.1 Cross-border E-commerce Development in China
      • 2.1.1 课外拓展*视频
    • 2.2 Customer Service of Cross-border E-commerce
    • 2.3 Key words
    • 2.4 语法——Tense 时态
    • 2.5 Chinese Culture Tour 中国文化之旅(2)
  • 3 Introduction to Main Cross-border E-commerce Platforms(1)
    • 3.1 Alibaba.com
      • 3.1.1 课外拓展*视频
    • 3.2 AliExpress
      • 3.2.1 课外拓展*视频
    • 3.3 Key words
    • 3.4 Chinese Culture Tour 中国文化之旅(3)
  • 4 Introduction to Main Cross-border E-commerce Platforms(2)
    • 4.1 Amazon Platform (B2B)
    • 4.2 Amazon Platform (B2C)
    • 4.3 E-commerce Platforms in Different Countries
    • 4.4 Key words
    • 4.5 Chinese Culture Tour 中国文化之旅(4)
  • 5 Pre-sale Services of Cross-border E-commerce
    • 5.1 Store Description
    • 5.2 Title Description
    • 5.3 Product Description
    • 5.4 Key words
    • 5.5 Chinese Culture Tour 中国文化之旅(5)
Key words
      1、Store Description

关键词:StoreDescription

Storedescription is where we introduce the basic information of the store and showthe advantages and strengths of it, and thus cannot be neglected. In general,Cross-border E-commerce stores can be divided into business stores and personalstores. These two types of store descriptions have different focuses. Thebusiness store description is richer in content, while the personal store descriptionis usually more concise, and pays more attention to visual marketing tools suchas store decoration.

关键词:PictureRotation

Picturerotation is generally located below the shop sign, displaying the advertisingpictures in turns, showing the characteristics of products more intuitively andvividly.

2、Title Description

关键词:Title Description

Title description is usually the firststep of releasing products, and is crucial to Cross-border E-commerce products.When buyers select products on third-party Cross- border E-commerce platforms,they often search through keywords. A good title allows products to be searchedby buyers, maximizes the page views of products, increases product exposure,improves product ranking, as well as stimulates buyers’ desire to buy.

关键词:Core Words

The core words are the keywords todescribe the products. For example, the core word of a women’s dress can be“dress” or “women’s dress”.

关键词:Attribute words

Attribute words are used to describeproducts’ attributes, such as color, size, material, style, use, etc.

关键词:Long-tail Keywords

Long-tail keywords, also known as flowwords, refer to the keywords that do not have much relationship with theproducts, but can bring more page views, such as “plus-size”, “free shipping”,“wholesale”, etc.

3、Burst Sells

关键词:Burst Sells

Burst sells are hot products, withhigh flow, high exposure, large orders, and other characteristics. However,burst sells are not the source of profits for shops. Usually, the price ofburst sells is low, and the direct impact is that the profit margins are small,even with no profit margins.

4、Flow-increase Products

关键词:Flow-increase Products

Flow-increase products refer to theproducts that can increase page views for the shop. Same as burst sells, theprice of flow-increase products is also low, and they are not the primarysource of profits.

5、Profitable Products

关键词:Profitable Products

In general, in addition to burst sellsand flow-increase products, other products in the shop are all profitableproducts. The seller’s valuation on the expected profit of the productsdetermines the profitability. The page view of this kind of product is notlarge, but the profit of a single product is high.