目录

  • 1 Overview of Cross-border E-commerce (1)
    • 1.1 Concept and Characteristics of Cross-border E-commerce
    • 1.2 The Significance of Cross-border E-commerce
      • 1.2.1 课外拓展* 双语新闻:RCEP trade to benefit recovery of world economy  ​RCEP协定助力成员国跨境电商发展 带动世界经济复苏
      • 1.2.2 课外拓展* 双语新闻:Work on improving BRI economic, trade rules will help the initiative, experts say  完善国际经贸规则 护航“一带一路”高质量发展
    • 1.3 Key words
    • 1.4 Chinese Culture Tour 中国文化之旅(1)
    • 1.5 课外拓展*视频
  • 2 Overview of Cross-border E-commerce (2)
    • 2.1 Cross-border E-commerce Development in China
      • 2.1.1 课外拓展*视频
    • 2.2 Customer Service of Cross-border E-commerce
    • 2.3 Key words
    • 2.4 语法——Tense 时态
    • 2.5 Chinese Culture Tour 中国文化之旅(2)
  • 3 Introduction to Main Cross-border E-commerce Platforms(1)
    • 3.1 Alibaba.com
      • 3.1.1 课外拓展*视频
    • 3.2 AliExpress
      • 3.2.1 课外拓展*视频
    • 3.3 Key words
    • 3.4 Chinese Culture Tour 中国文化之旅(3)
  • 4 Introduction to Main Cross-border E-commerce Platforms(2)
    • 4.1 Amazon Platform (B2B)
    • 4.2 Amazon Platform (B2C)
    • 4.3 E-commerce Platforms in Different Countries
    • 4.4 Key words
    • 4.5 Chinese Culture Tour 中国文化之旅(4)
  • 5 Pre-sale Services of Cross-border E-commerce
    • 5.1 Store Description
    • 5.2 Title Description
    • 5.3 Product Description
    • 5.4 Key words
    • 5.5 Chinese Culture Tour 中国文化之旅(5)
Key words

1、Amazon Platform (B2B)

关键词:AmazonPlatform (B2B)

Amazon launched the B2B e-commerce platform AmazonBusiness in 2012 for enterprise clients, selling machines, office supplies andother products.

The characteristic of Amazon Business is that theproducts are directly sold by Amazon.com or sellers from third-party platforms.Amazon believes that as a business- only platform, the new site will be able toimprove the relationship between Amazon and those sellers who only do businesswith companies, helping the platform to provide a wider range of products.

Amazon will charge the third party seller acommission. For consumer goods, Amazon charges 8% commission if the totaltransaction amount is below 1,000 US dollars, and 6% if over 1,000 US dollars.For office supplies, Amazon charges 15% commission if the transaction amount isbelow 1,000 US dollars, 10% if between 1,001 and 3,000 US dollars, and 6% ifover 3,000 US dollars.

2、Amazon Platform (B2C)

关键词:AmazonPlatform (B2C)

Amazon.com Inc (AMZN), considered as a typical B2Ce-commerce company, profits from selling books and consumer electronics onlineat reasonable prices.

AMZN only has currently woven into every fabric ofAmerican day-to-day life, either the accessibility to daily necessities asmilk, cereal, mower or sofa so on so forth via Amazon.com or e-books, magazineand textbooks on Kindle, or songs downloaded from Amazon Mp3 Music Store, ormovie available in video-on-demand services of Amazon Prime Video. It evenopens opportunities to accumulate your start-up capital by investing in itsshares (which is likely to triple if done in the end of year 2008), or to workin its Seattle headquarter. Then, to do business in its Marketplace as well asto set up your own internet company by purchasing its EC2 service.

3、DHgate

关键词:DHgate

In 2004, DHgate was co-founded by Ms. Wang Shutong,the famous Chinese e-commerce leading figure, served as the first CEO ofJoyo.com, together with her excellent team. It is an online B2B platform withlarge number of small and medium- sized suppliers of China, providing effectiveinternational online wholesale procurement services to many foreign small andmedium-sized buyers all day long. DHgate takes into full consideration thespecial nature of international trade, integrating the emerging e-commerce withtraditional international trade, providing professional and effectiveinformation flow, safe and reliable capital flow, fast and simple logisticsservices to international trade operation.

4、Lightinthebox

关键词:Lightinthebox

Founded in 2007 with registered capital of USD 3 million,Lightinthebox is a Chinese online B2C platform that integrates the servicesover supply chain. Now it is the foreign sales website ranked first in China.

Lightinthebox sells more than 60,000 types ofproducts covering 14 categories (apparels, electronic products, toys,accessories, household supplies, sports goodsetc.), and achieves a sales amountabove RMB 200 million every year.

5、Made-in-China.com

关键词:Made-in-China.com

Founded in 1998, Made-in-China.com is one ofChina’s most famous B2B e-commerce websites, and has been included in the“China Top 100 Most Valuable Websites” by China Internet Weekly for the fourthconsecutive years. By gathering products from Chinese enterprises,Made-in-China.com provides efficient, reliable information exchange and tradeservice platforms to worldwide purchasers, and has created numerousopportunities for Chinese enterprises and worldwide purchasers. Attributed tothese efforts, it has grown into one of preferred B2B websites through whichChinese SMEs get involved in online international trades, and an e-commerceplatform with international influence.

6、Wish

关键词:Wish

Headquartered in the US, Wish is a mobile B2Ccross-border e-commerce platform. The dark horse has stood out among mobileterminals by accruing a transaction volume of above USD 100 million within lessthan three years. Wish, being an e-commerce newbie, has no experience indesigning shopping platforms for PC terminals. In view of this, it developsmobile terminal markets without mental load. The most important characteristicof a mobile terminal is “always accessible”, which gives rise to fragmenteddemands.

7、Lazada

关键词:Lazada

Lazada can be viewed as Southeast Asian version ofAmazon or JD.com. It targets the user groups who are developing the habit ofonline shopping in Southeast Asia, and primarily sells 3C products. Attributedto the favorable market environment with fewer competitors, a satisfactoryprofit level is kept in Lazada.

8、Cdiscount

关键词:Cdiscount

Headquartered in Bordeaux, Cdiscount is France’slargest e-commerce platform. It is primarily engaged in wholesale of dailynecessities, food, electronic products, domestic appliances, infant or babyproducts, bags, suitcases and toys. The platform operating like a wholesalemall can offer very competitive prices.