目录

  • 1 Unit 1 Careers
    • 1.1 第一学时 Lead-in
    • 1.2 第二课时 Vocabulary
    • 1.3 第三课时 Reading  Ten ways to improve your career
    • 1.4 第四课时 listening
    • 1.5 第五课时Language review: modal verbs
    • 1.6 第六课时 language skills: telephone conversation
    • 1.7 第七课时 Interview skills
  • 2 Unit 2 Companies
    • 2.1 第一课时 Lead-in
    • 2.2 第二课时 Vocabulary
    • 2.3 第三课时 Reading
    • 2.4 第四课时 Listening
    • 2.5 第五课时 Language Review 一般现在时
    • 2.6 第六课时 Skills How to make an effective presentation
  • 3 Unit 2 companies: expanded knowledge
    • 3.1 Business vocabulary
    • 3.2 Defining organization
    • 3.3 Company Structure
    • 3.4 Case study-outsource/keep in-house
    • 3.5 Test
    • 3.6 Expanded reading
  • 4 Uni t3 Selling
    • 4.1 第一课时 Lead-in
    • 4.2 第二课时 Vocabulary
    • 4.3 第三课时 Reading
    • 4.4 第四课时 Listening
    • 4.5 第五课时 Language review
    • 4.6 第六课时 language skills
      • 4.6.1 neogtiation videos
        • 4.6.1.1 negotiating skills
    • 4.7 第七课时 Writing: Diagram
  • 5 Unit 4 Great ideas
    • 5.1 第一课时 Lead-in
    • 5.2 第二课时 Vocabulary
    • 5.3 第三课时 Reading
    • 5.4 第四课时 Listening
    • 5.5 第五课时 Language review
    • 5.6 第六课时Language skills
      • 5.6.1 meeting agenda
      • 5.6.2 meeting minutes
  • 6 第五单元 Unit5 Stress
    • 6.1 第一课时 Lead-in
    • 6.2 第二课时 Vocabulary
    • 6.3 第三课时 Reading
    • 6.4 第五课时 Language review
    • 6.5 第六课时 Language skills
  • 7 Unit  6 Entertaining
    • 7.1 第一课时 Lead in
    • 7.2 第二课时 Vocabulary
    • 7.3 第三课时 Reading
    • 7.4 第五课时 Language review
    • 7.5 第六课时 language skills
  • 8 Unit 7 Marketing
    • 8.1 第一课时 Lead-in
    • 8.2 第二课时 Vocabulary
    • 8.3 第三课时 Reading
    • 8.4 第四课时Listening
    • 8.5 第五课时Language review
    • 8.6 第六课时 Language skills
  • 9 Unit 8 Planning
    • 9.1 第一课时 Lead-in
    • 9.2 第二课时 Vocabulary
    • 9.3 第三课时Reading
    • 9.4 第四课时 Listening
    • 9.5 第五课时 Language review
    • 9.6 第六课时 language skills
  • 10 第九单元 management
    • 10.1 第一课时 Lead-in
    • 10.2 第二课时 Vocabulary
    • 10.3 第三课时 Reading
    • 10.4 第四课时 Listening
    • 10.5 第五课时Language review
    • 10.6 第六课时 Language skills: Socializing and entertaining
      • 10.6.1 being on time
      • 10.6.2 How to dress for business world
      • 10.6.3 How to adress people
      • 10.6.4 How to give gifts
  • 11 Unit 10 Conflict
    • 11.1 第一课时 Lead-in
    • 11.2 第二课时Vocabulary-word building
    • 11.3 第三课时 Reading Conflict management
    • 11.4 第四课时 listening
    • 11.5 第五课时Language review Conditionals
    • 11.6 第六课时
  • 12 Course introduction
    • 12.1 Know career path
    • 12.2 课程前测
  • 13 Leadership
    • 13.1 Vocabulary Learning
    • 13.2 Qualities/personality of good leaders
    • 13.3 skills for decision making
    • 13.4 Types of leadership
  • 14 Employment
    • 14.1 Business Vocabulary
    • 14.2 Job-hunting
    • 14.3 Recruitment
    • 14.4 Skills for managing meetings
    • 14.5 Case study-advertise for a GM
    • 14.6 Simulation of job interview
  • 15 Find a job
    • 15.1 how to find a job?
    • 15.2 how to prepare for  a job interview?
      • 15.2.1 how to write self-introduction for a job interview
      • 15.2.2 what questions to be asked during a job interview
    • 15.3 how to win a job interview
    • 15.4 Expanded reading
  • 16 Recruit staff
    • 16.1 Recruitment process
    • 16.2 Case study-to choose the right person
    • 16.3 Expanded reading
  • 17 Simulation of job-interview
    • 17.1 practice & show
    • 17.2 how to adapt to a new job
    • 17.3 Expanded reading
  • 18 Money
    • 18.1 Financial Terms
    • 18.2 Dealing with Figures
  • 19 Branding
    • 19.1 Business Vocabulary
    • 19.2 Definition and related concepts
    • 19.3 Brand image (outsourcing production)
    • 19.4 Small case studies and skills training
    • 19.5 Case study-Caferoma
  • 20 Advertising
    • 20.1 Business Vocabulary
    • 20.2 Advertising media and methods
    • 20.3 Designing advertising campaign
    • 20.4 Case analysis-Nike Ads
      • 20.4.1 How to do presentations?
  • 21 Quality
    • 21.1 Vocabulary learning
    • 21.2 skIlls for handling telephone complaints
    • 21.3 Students' videos
  • 22 Meetings
    • 22.1 Business Vocabulary
    • 22.2 qualities and job roles of Assitants or secretaries
      • 22.2.1 Qualites of assistants
      • 22.2.2 Job roles of assistants
    • 22.3 How to arrange meetings?
    • 22.4 how to run meetings
    • 22.5 how to take mintues
    • 22.6 expanded reading
  • 23 Business Ethics
    • 23.1 Introduction to business ethics
    • 23.2 Inspiring-business ethics
    • 23.3 Expanded reading
    • 23.4 students ‘ videos
  • 24 Business travel
    • 24.1 Business Vocabulary
    • 24.2 Business traveler's priorities
    • 24.3 Ss' presentations
    • 24.4 Skills training-making telephone calls
    • 24.5 case study--Choose a best hotel for seminar
  • 25 Entertaining visitors
    • 25.1 how to pick up vistors at the airport
    • 25.2 how to entertain visitors appropriately
    • 25.3 how to make a welcome speech
    • 25.4 Expanded reading
    • 25.5 Case: entertaining US visitors
  • 26 Cross-cultural communicaiton
    • 26.1 Business Vocabulary
    • 26.2 Concepts related to culture
    • 26.3 Cross-cultural business protocol
    • 26.4 Skills for social English
    • 26.5 Case study-Entertaining visitors from China
    • 26.6 Project-Entertaining Australian visitors
  • 27 期末调研
    • 27.1 课程教学质量调查
  • 28 Managing Change
    • 28.1 Vocabulary Learning
    • 28.2 Definition of Change Management
    • 28.3 Listening materials
    • 28.4 Reading materials
  • 29 复习拓展训练
    • 29.1 案例分析-乐视
    • 29.2 挽救公司方法
  • 30 Competition
    • 30.1 Vocabulary Learning
    • 30.2 Competitiveness
    • 30.3 第三届产品英文推介大赛
    • 30.4 第四届创意产品英文推介大赛
    • 30.5 Sample of business negotiation
    • 30.6 Students' negotiation videos
  • 31 Innovation
    • 31.1 Vocabulary Learning
    • 31.2 Innovation
  • 32 Trade
    • 32.1 Vocabulary Learning
    • 32.2 Defining organization
    • 32.3 Company Structure
    • 32.4 Skills for socializing and networking
    • 32.5 Expanded reading
第一课时 Lead-in

 Business brief

 Planning is about resource allocation,the way that individuals and organizations deploy their (by definition) limited resources such as time, money and expertise.

In the case of individuals, you could say that there is a worldwide planning industry, with its calendars, diaries, electronic personal organizers and time management training. These (often very expensive) courses tend to hand out some fairly obvious advice. 

· Make lists of things you have to do. Classify them in terms of urgency and priority.

· Pursue tasks single-mindedly. Do not allow yourself to waste time through distractions and interruptions.

· Delegate. Do not try to do everything yourself.

● Do not try to be a perfectionist in everything. Do each task so that it is good enough for the circumstances.

But all these things are easier said than done.

 Companies also have to plan for events that they do not want,such as disasters.Contingency

planning is designed to prepare for the worst,with specific plans of  action for disaster recovery.

including handing of the media and protecting, as far as possible, the company's reputation.

Organizational planning in its grandest form is one element of strategy, where companies make long-term plans about the future development of their activities. Here, they have to anticipate competitors' activities as well as trends in the general economic and political environment. Very large organizations have teams of scenario planners trying to predict how this environment may change and how they might  prepare for and perhaps influence this change.