目录

  • 1 Unit 1 Careers
    • 1.1 第一学时 Lead-in
    • 1.2 第二课时 Vocabulary
    • 1.3 第三课时 Reading  Ten ways to improve your career
    • 1.4 第四课时 listening
    • 1.5 第五课时Language review: modal verbs
    • 1.6 第六课时 language skills: telephone conversation
    • 1.7 第七课时 Interview skills
  • 2 Unit 2 Companies
    • 2.1 第一课时 Lead-in
    • 2.2 第二课时 Vocabulary
    • 2.3 第三课时 Reading
    • 2.4 第四课时 Listening
    • 2.5 第五课时 Language Review 一般现在时
    • 2.6 第六课时 Skills How to make an effective presentation
  • 3 Unit 2 companies: expanded knowledge
    • 3.1 Business vocabulary
    • 3.2 Defining organization
    • 3.3 Company Structure
    • 3.4 Case study-outsource/keep in-house
    • 3.5 Test
    • 3.6 Expanded reading
  • 4 Uni t3 Selling
    • 4.1 第一课时 Lead-in
    • 4.2 第二课时 Vocabulary
    • 4.3 第三课时 Reading
    • 4.4 第四课时 Listening
    • 4.5 第五课时 Language review
    • 4.6 第六课时 language skills
      • 4.6.1 neogtiation videos
        • 4.6.1.1 negotiating skills
    • 4.7 第七课时 Writing: Diagram
  • 5 Unit 4 Great ideas
    • 5.1 第一课时 Lead-in
    • 5.2 第二课时 Vocabulary
    • 5.3 第三课时 Reading
    • 5.4 第四课时 Listening
    • 5.5 第五课时 Language review
    • 5.6 第六课时Language skills
      • 5.6.1 meeting agenda
      • 5.6.2 meeting minutes
  • 6 第五单元 Unit5 Stress
    • 6.1 第一课时 Lead-in
    • 6.2 第二课时 Vocabulary
    • 6.3 第三课时 Reading
    • 6.4 第五课时 Language review
    • 6.5 第六课时 Language skills
  • 7 Unit  6 Entertaining
    • 7.1 第一课时 Lead in
    • 7.2 第二课时 Vocabulary
    • 7.3 第三课时 Reading
    • 7.4 第五课时 Language review
    • 7.5 第六课时 language skills
  • 8 Unit 7 Marketing
    • 8.1 第一课时 Lead-in
    • 8.2 第二课时 Vocabulary
    • 8.3 第三课时 Reading
    • 8.4 第四课时Listening
    • 8.5 第五课时Language review
    • 8.6 第六课时 Language skills
  • 9 Unit 8 Planning
    • 9.1 第一课时 Lead-in
    • 9.2 第二课时 Vocabulary
    • 9.3 第三课时Reading
    • 9.4 第四课时 Listening
    • 9.5 第五课时 Language review
    • 9.6 第六课时 language skills
  • 10 第九单元 management
    • 10.1 第一课时 Lead-in
    • 10.2 第二课时 Vocabulary
    • 10.3 第三课时 Reading
    • 10.4 第四课时 Listening
    • 10.5 第五课时Language review
    • 10.6 第六课时 Language skills: Socializing and entertaining
      • 10.6.1 being on time
      • 10.6.2 How to dress for business world
      • 10.6.3 How to adress people
      • 10.6.4 How to give gifts
  • 11 Unit 10 Conflict
    • 11.1 第一课时 Lead-in
    • 11.2 第二课时Vocabulary-word building
    • 11.3 第三课时 Reading Conflict management
    • 11.4 第四课时 listening
    • 11.5 第五课时Language review Conditionals
    • 11.6 第六课时
  • 12 Course introduction
    • 12.1 Know career path
    • 12.2 课程前测
  • 13 Leadership
    • 13.1 Vocabulary Learning
    • 13.2 Qualities/personality of good leaders
    • 13.3 skills for decision making
    • 13.4 Types of leadership
  • 14 Employment
    • 14.1 Business Vocabulary
    • 14.2 Job-hunting
    • 14.3 Recruitment
    • 14.4 Skills for managing meetings
    • 14.5 Case study-advertise for a GM
    • 14.6 Simulation of job interview
  • 15 Find a job
    • 15.1 how to find a job?
    • 15.2 how to prepare for  a job interview?
      • 15.2.1 how to write self-introduction for a job interview
      • 15.2.2 what questions to be asked during a job interview
    • 15.3 how to win a job interview
    • 15.4 Expanded reading
  • 16 Recruit staff
    • 16.1 Recruitment process
    • 16.2 Case study-to choose the right person
    • 16.3 Expanded reading
  • 17 Simulation of job-interview
    • 17.1 practice & show
    • 17.2 how to adapt to a new job
    • 17.3 Expanded reading
  • 18 Money
    • 18.1 Financial Terms
    • 18.2 Dealing with Figures
  • 19 Branding
    • 19.1 Business Vocabulary
    • 19.2 Definition and related concepts
    • 19.3 Brand image (outsourcing production)
    • 19.4 Small case studies and skills training
    • 19.5 Case study-Caferoma
  • 20 Advertising
    • 20.1 Business Vocabulary
    • 20.2 Advertising media and methods
    • 20.3 Designing advertising campaign
    • 20.4 Case analysis-Nike Ads
      • 20.4.1 How to do presentations?
  • 21 Quality
    • 21.1 Vocabulary learning
    • 21.2 skIlls for handling telephone complaints
    • 21.3 Students' videos
  • 22 Meetings
    • 22.1 Business Vocabulary
    • 22.2 qualities and job roles of Assitants or secretaries
      • 22.2.1 Qualites of assistants
      • 22.2.2 Job roles of assistants
    • 22.3 How to arrange meetings?
    • 22.4 how to run meetings
    • 22.5 how to take mintues
    • 22.6 expanded reading
  • 23 Business Ethics
    • 23.1 Introduction to business ethics
    • 23.2 Inspiring-business ethics
    • 23.3 Expanded reading
    • 23.4 students ‘ videos
  • 24 Business travel
    • 24.1 Business Vocabulary
    • 24.2 Business traveler's priorities
    • 24.3 Ss' presentations
    • 24.4 Skills training-making telephone calls
    • 24.5 case study--Choose a best hotel for seminar
  • 25 Entertaining visitors
    • 25.1 how to pick up vistors at the airport
    • 25.2 how to entertain visitors appropriately
    • 25.3 how to make a welcome speech
    • 25.4 Expanded reading
    • 25.5 Case: entertaining US visitors
  • 26 Cross-cultural communicaiton
    • 26.1 Business Vocabulary
    • 26.2 Concepts related to culture
    • 26.3 Cross-cultural business protocol
    • 26.4 Skills for social English
    • 26.5 Case study-Entertaining visitors from China
    • 26.6 Project-Entertaining Australian visitors
  • 27 期末调研
    • 27.1 课程教学质量调查
  • 28 Managing Change
    • 28.1 Vocabulary Learning
    • 28.2 Definition of Change Management
    • 28.3 Listening materials
    • 28.4 Reading materials
  • 29 复习拓展训练
    • 29.1 案例分析-乐视
    • 29.2 挽救公司方法
  • 30 Competition
    • 30.1 Vocabulary Learning
    • 30.2 Competitiveness
    • 30.3 第三届产品英文推介大赛
    • 30.4 第四届创意产品英文推介大赛
    • 30.5 Sample of business negotiation
    • 30.6 Students' negotiation videos
  • 31 Innovation
    • 31.1 Vocabulary Learning
    • 31.2 Innovation
  • 32 Trade
    • 32.1 Vocabulary Learning
    • 32.2 Defining organization
    • 32.3 Company Structure
    • 32.4 Skills for socializing and networking
    • 32.5 Expanded reading
第一课时 Lead-in

本小节学时:1

学习要求: 1. 读懂以下不同公司的介绍。2. 自学重难点单词和语言点,做好笔记。

根据以下下内容,完成作业1

1. AT&T is the world’s largest telecommunications company by revenue, with entertainment, TV, wireless, and internet divisions. It is the 11th largest company in the world. It provides its customers with internet, mobile networks, television, telephone, cell phone service, and more. AT&T is the largest provider of pay TV in the United States, and its network carries more than 185 petabytes of data traffic on an average business day. Known as AT&T Inc., it is a multinational conglomerate holding company based in Dallas, Texas, with over 200,000 employees in the United States. It began in 1880 as the Southwestern Bell Telephone Company, a subsidiary of Alexander Graham Bell’s Bell Telephone Company (Alexander Graham Bell invented the telephone). In 1982 the company was forced to divest of many of its assets after losing the United States vs. AT&T antitrust lawsuit. The company has since recovered ownership of all former subsidiaries. In 2005, SBC purchased AT&T for $16 billion.


2. Cisco Systems, Inc., founded in 1984 by a small group of computer scientists from Stanford University, is a multinational corporation with more than 66,000 employees and annual revenue of US$39 billion as of 2008. Headquartered in San Jose, California, it designs and sells networking and communications technology and services

 

3. Toyota

Company name

Toyota Motor Corporation

President and Representative Director

Akio Toyoda

Date founded

August 28, 1937

Capital (as of March 31, 2020)

635 billion yen

Shareholders

Shareholder composition

Main business activities

Motor vehicle production and sales

Number of employees (as of March 31, 2020)

74,132 (Consolidated 359,542)

 

4. Inditex

Inditex is one of the world's largest fashion retailers, with eight brands (ZaraPull&BearMassimo DuttiBershkaStradivariusOyshoZara Home and Uterqüe) selling in 216 markets through its online platform or its 6,829 stores in 96 markets.

We have come a long way since 1963, when we started out as a small family business in a workshop making women’s clothing.

 

Over the years, our size may have changed, but one underlying idea has stayed the same – the customer is at the centre of everything we do.

By working closely together as a single company globally focused on the key elements of fashion production –design, manufacture, distribution and retail– with three pillars -flexibility, digital integration and sustainability- we brought our customers closer than ever to the products they wanted at affordable prices.

The success of our first brand –Zara was followed by international expansion at the end of the 1980s and the successive launch of new brands, that now have an integrated model of stores and online.

5. American Express(美国运通), sometimes known as "AmEx" or "Amex", is a diversified global financial services company, headquartered in New York City. The company is best known for its credit card, charge card and traveler's check旅行支票) businesses.

Charge Card 赊账卡或签账卡。基本跟信用卡相似,但是此卡是没有Credit limit,所以一次刷 RM 100K 都可以,不过如果如果过期付还或没有归还全部款项,那么就会附加罚款利息。

6. Roche(罗氏或罗奇集团)

Roche is a pharmaceutical and diagnostics company that focused on improving people’s lives.

Founded in 1896 and headquartered in Basel, Switzerland, Roche Group is a world leader in pharmaceutical and diagnostic fields. Based on R & D, it aims to provide targeted treatment for every patient through individualized medical treatment.

 

7. The Samsung Group is a huge Korean corporation. It is the world’s largest conglomerate, with annual revenues close to $200 billion. Around 20 percent of all Korean exports are from Samsung. It was started by Lee Byung-chull in 1938 who started trading in dried fish and noodles. It grew spectacularly and diversified into heavy industry, skyscraper construction, shipbuilding, insurance and high-tech electronics. Samsung Electronics is the world’s largest electronics company. Its website says: “Through innovative, reliable products and services; talented people, a responsible approach to business and global citizenship; and collaboration with our partners and customers, Samsung is taking the world in imaginative new directions.” If it were a country, Samsung would be the world’s 35th largest economy.

8. Founded in 1987, Huawei is a leading global provider of information and communications technology (ICT) infrastructure and smart devices. We have more than 194,000 employees, and we operate in more than 170 countries and regions, serving more than three billion people around the world.

Our vision and mission is to bring digital to every person, home and organization for a fully connected, intelligent world. To this end, we will drive ubiquitous connectivity and promote equal access to networks; bring cloud and artificial intelligence to all four corners of the earth to provide superior computing power where you need it, when you need it; build digital platforms to help all industries and organizations become more agile, efficient, and dynamic; redefine user experience with AI, making it more personalized for people in all aspects of their life, whether they’re at home, in the office, or on the go.

Huawei is a private company wholly owned by its employees. Through the Union of Huawei Investment & Holding Co., Ltd., we implement an Employee Shareholding Scheme involving 104,572 employees. Only Huawei employees are eligible to participate. No government agency or outside organization holds shares in Huawei.

237 modern ships, 11,8 million TEU (Twenty-foot Equivalent Unit) transported per year, around 13,100 motivated employees in 395 offices in 129 countries. Hapag-Lloyd is a leading global liner shipping company and a powerful partner for you.

Hapag-Lloyd offers a fleet with a total capacity of 1.7 Million TEU, as well as a container stock of approximately 2.7 million TEU including one of the world’s largest and most modern reefer冷藏集装箱冷藏集装箱船 container fleets. A total of 122 liner services worldwide ensure fast and reliable connections between more than 600 ports on all the continents.

9. Petrobras, also known as Petrobras, was founded on October 3, 1953. It is a international oil company