学习指导

       通过观看教学视频，熟练掌握商务英语信函的写作内容和写作格式，充分了解不同格式信函的写作差异。利用章节练习加深对商务英语信函内容、设置位置和信函格式的理解与应用，完成商务函电的规范写作，体会国际贸易函电写作的规范与严谨。

课前讨论

教学录像

教学PPT

课堂讨论

练习

课后讨论

拓展视频

拓展PPT

Sample letters

1. The Heading (The Return Address) or Letterhead 信头

Position: Companies usually use printed paper with heading at the top. 

Position:Companies usually use printed paper withheading at the top.

2. Date 日期

Position: Two or three lines below the letterhead.

美式：月-日-年

英式：日-月-年

美式日期举例

英式日期举例

3. The Reference Line(optional) 参考号

4. Inside (or receiver’s )Address 信内地址

Position: It begins one inch below the dateand should be left justified, no matter which format you are using.

5. The Attention Line(optional) 经办

6. Salutation 称呼

Position: It is placed two lines below the inside address on the same side. Leave one line blank after the salutation.

7. The Subject Line (optional) 主题

Position: It is one or two line below the salutation but alternatively can be located directly after the "inside address," before the "salutation". It is either centered or beginning at the left margin.

8. Body of the Letter 正文

Position: It is two lines below the salutation or below the subject line if there is one.

9. Complimentary Closing 结束语

Position:  at the same horizontal point as your date and one line after the last body paragraph. It is either at the left margin or its left edge is in the center, depending on the layout you use. Leave four lines between the closing and the sender’s signature.

10. Signature and Writer’s identification 签名

Position: It follows the complimentary closing three to five lines.

11. Enclosures (optional) 附件

12. Carbon Copy 抄送

13. The Identification Mark(optional) 识别代号 

14. Postscripts 附言

Position:It is the last item 2-4 lines below the previous part.

Three main styles of business letters:

Full Block Style 齐头式

Indented Style 缩排式

Modified Block Style

1. 《对外经贸英语函电》，王乃彦 主编，对外经济贸易大学出版社，P5-13。

2. 《国际商务函电》，曾勇民 主编，北京理工大学出版社，P1-10。