学习指导
通过观看教学视频、实际登录互联网和常用 电商平台，熟悉国内外市场开发和客户开发的渠道，尤其是通过电商平台寻找客户，掌握开发信的写作结构。利用章节练习加深对客户开发渠道的应用，完成开发信的写作，体会国际贸易往来中电商平台发展的时效性和实用性。
课前讨论
教学录像
教学PPT
实训学习
课堂讨论
练习
拓展视频
视频1：
建交（1）
视频2：
拓展PPT
Sample Letter
Letter 1 A letter requesting to establish business relations
Letter 2 An introduction letter of an exporter
Letter 3 A letter establishing business relations from an importer to an exporter
Letter 4 A letter establishing business relations from an exporter to an importer
Letter5 A Credit Inquiry Letter
Letter6 Favorable reply to a Credit Inquiry
Summary
vSeeking clients rely on various source information channels and mostly on the Internet.
vTo reduce risks, credit inquiries from banks are essential. It is usually about the target firm’s financial and credit status, business activities, honesty, integrity, etc.
vThe “first letter” to establish business relations
usually includes:
üsource of information
üthe purpose or intention writing the letter
üintroduction of the company and products
üExpectation.
