目录

  • 1 Chapter 1 Introduction of International Business Negotiation
    • 1.1 International Business Negotiation
    • 1.2 Principles of Business Negotiation
    • 1.3 Additional Materials
  • 2 Chapter 2  The preparation Phases of International Business Negotiation
    • 2.1 International Business Negotiation Team Formation
    • 2.2 Planning Business Negotiation-Information
  • 3 Chapter 3 The Bargaining Phrase of International Business Negotiation
    • 3.1 Strategies & Tactics
    • 3.2 Opening
    • 3.3 Consultation
    • 3.4 Additional materials
  • 4 The Closing Phase of International Business Negotiation
    • 4.1 Signing a Contract
    • 4.2 Etiquette in Business Negotiation
  • 5 Chapter 5 Simulated Negotiation
    • 5.1 Simulated Negotiation
Additional Materials

一、课程思政融入

丝绸之路

The Silk Road

The Silk Road refers to a transport route connecting ancient China with Central Asia, West, Asia, Africa, and the European continent. It appeared as early as the second century BC and was traveled mainly by silk merchants. The term "Silk Road," or "die Seidenstrasse”in German, was first noted down by the German geographer Ferdinand von Richthofen at the end of the 19th century. The Silk Road began in Chang'an (present-day Xi'an, capital of Shaanxi Province), passing through Gansu and Xinjiang to Central Asia, West Asia, and to lands by the Mediterranean The Silk Road functioned not only as a trade route, but also as a bridge that linked the ancient civilizations of China, India, the Mesopotamian plains, Egypt, and Greece. It also helped to promote the exchange of science and technology between the east and the west. The Silk Road served as the main channel for ancient China to open up to the outside world, as well as for fresh impulses from other cultures to enter the country, which contributed a significant share to the shaping of Chinese culture.

丝绸之路是古代中国连接中亚、西亚、非洲和欧洲大陆的交通路线。它早在公元二世纪就出现了,主要是丝绸商人途径之路。丝绸之路一词最早是由德国地理学家费迪南德·-希特霍芬在19 世纪末记录下来的。丝绸之路始于长安(今陕西省省会西安),途经甘肃、新疆,到达中亚、西亚并连接地中海各国。丝绸之路不仅是贸易路线,而且是连接中国、印度、美索不达米亚平原、埃及和希腊等古代文明的桥梁。它还有助于促进东西方之间的科学技术交流。丝绸之路是古代中国对外开放的主要通道,也是其他文化进入中国的主要渠道,对中国文化的形成起到了重要作用。

二、思政融入--中美高层战略会谈

三、微课--基于利益or基于立场的谈判