课程门户-章节详情

张利娟

1 Course introduction
- 1.1 Know career path
- 1.2 课程前测
2 Organization
- 2.1 Business vocabulary
- 2.2 Defining organization
- 2.3 Company Structure
- 2.4 Skills for socializing and networking
- 2.5 Case study-outsource/keep in-house
- 2.6 Test
- 2.7 Expanded reading
- 2.8 Ss' presentations
- 2.9 Ss'videos
  - 2.9.1 Ss' videos-class 3
  - 2.9.2 Ss' videos-class 1
  - 2.9.3 Ss' videos-class 2
3 Leadership
- 3.1 Vocabulary Learning
- 3.2 Qualities/personality of good leaders
- 3.3 skills for decision making
- 3.4 Types of leadership
4 Employment
- 4.1 Business Vocabulary
- 4.2 Job-hunting
- 4.3 Recruitment
- 4.4 Skills for managing meetings
- 4.5 Case study-advertise for a GM
- 4.6 Simulation of job interview
5 Find a job
- 5.1 how to find a job?
- 5.2 how to prepare for a job interview?
  - 5.2.1 how to write self-introduction for a job interview
  - 5.2.2 what questions to be asked during a job interview
- 5.3 how to win a job interview
- 5.4 Expanded reading
6 Recruit staff
- 6.1 Recruitment process
- 6.2 Case study-to choose the right person
- 6.3 Expanded reading
7 Simulation of job-interview
- 7.1 practice & show
- 7.2 how to adapt to a new job
- 7.3 Expanded reading
8 Money
- 8.1 Financial Terms
- 8.2 Dealing with Figures
9 Branding
- 9.1 Business Vocabulary
- 9.2 Definition and related concepts
- 9.3 Brand image (outsourcing production)
- 9.4 Small case studies and skills training
- 9.5 Case study-Caferoma
10 Advertising
- 10.1 Business Vocabulary
- 10.2 Advertising media and methods
- 10.3 Designing advertising campaign
- 10.4 Case analysis-Nike Ads
  - 10.4.1 How to do presentations?
11 Quality
- 11.1 Vocabulary learning
- 11.2 skIlls for handling telephone complaints
- 11.3 Students' videos
12 Meetings
- 12.1 Business Vocabulary
- 12.2 qualities and job roles of Assitants or secretaries
  - 12.2.1 Qualites of assistants
  - 12.2.2 Job roles of assistants
- 12.3 How to arrange meetings?
- 12.4 how to run meetings
- 12.5 how to take mintues
- 12.6 expanded reading
13 Business Ethics
- 13.1 Introduction to business ethics
- 13.2 Inspiring-business ethics
- 13.3 Expanded reading
- 13.4 students ‘ videos
14 Business travel
- 14.1 Business Vocabulary
- 14.2 Business traveler's priorities
- 14.3 Ss' presentations
- 14.4 Skills training-making telephone calls
- 14.5 case study--Choose a best hotel for seminar
15 Entertaining visitors
- 15.1 how to pick up vistors at the airport
- 15.2 how to entertain visitors appropriately
- 15.3 how to make a welcome speech
- 15.4 Expanded reading
- 15.5 Case: entertaining US visitors
16 Cross-cultural communicaiton
- 16.1 Business Vocabulary
- 16.2 Concepts related to culture
- 16.3 Cross-cultural business protocol
- 16.4 Skills for social English
- 16.5 Case study-Entertaining visitors from China
- 16.6 Project-Entertaining Australian visitors
17 期末调研
- 17.1 课程教学质量调查
18 Managing Change
- 18.1 Vocabulary Learning
- 18.2 Definition of Change Management
- 18.3 Listening materials
- 18.4 Reading materials
19 复习拓展训练
- 19.1 案例分析-乐视
- 19.2 挽救公司方法
20 Competition
- 20.1 Vocabulary Learning
- 20.2 Competitiveness
- 20.3 第三届产品英文推介大赛
- 20.4 第四届创意产品英文推介大赛
- 20.5 Sample of business negotiation
- 20.6 Students' negotiation videos
21 Innovation
- 21.1 Vocabulary Learning
- 21.2 Innovation
22 Trade
- 22.1 Vocabulary Learning

Case: entertaining US visitors

Project: Two visitors from Toyworld will visit TNG TOYS. They will arrive in Shenzhen Bao'an airport at 5:30 pm on March 2 in 2019 and leave on March 5 in 2019.

You are the planning committee to work out the entertaining program and simulate the entertain process during Class.

Design: The whole class is divided into 7 groups. Group 1 is responsible for the entertaining program and coordination among the groups and Group 7 give a cultural training on entertaining australian visitors. Group 2 is responsible for pick-up at the airport(prepare conversational topics, transportation tools, etc.). Group 3 is responsible for the booking of hotel and restaurant. Group 4 is responsible for leading visitors to visit the factory and give an introduction about TNG. Group 5 is responsible for accompanying visitors at dinners(ordering meals and conversational topics). Group 6 is in charge of the see-off(Gift-giving).

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