商务英语 综合教程

张利娟

目录

  • 1 Course introduction
    • 1.1 Know career path
    • 1.2 课程前测
  • 2 Organization
    • 2.1 Business vocabulary
    • 2.2 Defining organization
    • 2.3 Company Structure
    • 2.4 Skills for socializing and networking
    • 2.5 Case study-outsource/keep in-house
    • 2.6 Test
    • 2.7 Expanded reading
    • 2.8 Ss' presentations
    • 2.9 Ss'videos
      • 2.9.1 Ss' videos-class 3
      • 2.9.2 Ss' videos-class 1
      • 2.9.3 Ss' videos-class 2
  • 3 Leadership
    • 3.1 Vocabulary Learning
    • 3.2 Qualities/personality of good leaders
    • 3.3 skills for decision making
    • 3.4 Types of leadership
  • 4 Employment
    • 4.1 Business Vocabulary
    • 4.2 Job-hunting
    • 4.3 Recruitment
    • 4.4 Skills for managing meetings
    • 4.5 Case study-advertise for a GM
    • 4.6 Simulation of job interview
  • 5 Find a job
    • 5.1 how to find a job?
    • 5.2 how to prepare for  a job interview?
      • 5.2.1 how to write self-introduction for a job interview
      • 5.2.2 what questions to be asked during a job interview
    • 5.3 how to win a job interview
    • 5.4 Expanded reading
  • 6 Recruit staff
    • 6.1 Recruitment process
    • 6.2 Case study-to choose the right person
    • 6.3 Expanded reading
  • 7 Simulation of job-interview
    • 7.1 practice & show
    • 7.2 how to adapt to a new job
    • 7.3 Expanded reading
  • 8 Money
    • 8.1 Financial Terms
    • 8.2 Dealing with Figures
  • 9 Branding
    • 9.1 Business Vocabulary
    • 9.2 Definition and related concepts
    • 9.3 Brand image (outsourcing production)
    • 9.4 Small case studies and skills training
    • 9.5 Case study-Caferoma
  • 10 Advertising
    • 10.1 Business Vocabulary
    • 10.2 Advertising media and methods
    • 10.3 Designing advertising campaign
    • 10.4 Case analysis-Nike Ads
      • 10.4.1 How to do presentations?
  • 11 Quality
    • 11.1 Vocabulary learning
    • 11.2 skIlls for handling telephone complaints
    • 11.3 Students' videos
  • 12 Meetings
    • 12.1 Business Vocabulary
    • 12.2 qualities and job roles of Assitants or secretaries
      • 12.2.1 Qualites of assistants
      • 12.2.2 Job roles of assistants
    • 12.3 How to arrange meetings?
    • 12.4 how to run meetings
    • 12.5 how to take mintues
    • 12.6 expanded reading
  • 13 Business Ethics
    • 13.1 Introduction to business ethics
    • 13.2 Inspiring-business ethics
    • 13.3 Expanded reading
    • 13.4 students ‘ videos
  • 14 Business travel
    • 14.1 Business Vocabulary
    • 14.2 Business traveler's priorities
    • 14.3 Ss' presentations
    • 14.4 Skills training-making telephone calls
    • 14.5 case study--Choose a best hotel for seminar
  • 15 Entertaining visitors
    • 15.1 how to pick up vistors at the airport
    • 15.2 how to entertain visitors appropriately
    • 15.3 how to make a welcome speech
    • 15.4 Expanded reading
    • 15.5 Case: entertaining US visitors
  • 16 Cross-cultural communicaiton
    • 16.1 Business Vocabulary
    • 16.2 Concepts related to culture
    • 16.3 Cross-cultural business protocol
    • 16.4 Skills for social English
    • 16.5 Case study-Entertaining visitors from China
    • 16.6 Project-Entertaining Australian visitors
  • 17 期末调研
    • 17.1 课程教学质量调查
  • 18 Managing Change
    • 18.1 Vocabulary Learning
    • 18.2 Definition of Change Management
    • 18.3 Listening materials
    • 18.4 Reading materials
  • 19 复习拓展训练
    • 19.1 案例分析-乐视
    • 19.2 挽救公司方法
  • 20 Competition
    • 20.1 Vocabulary Learning
    • 20.2 Competitiveness
    • 20.3 第三届产品英文推介大赛
    • 20.4 第四届创意产品英文推介大赛
    • 20.5 Sample of business negotiation
    • 20.6 Students' negotiation videos
  • 21 Innovation
    • 21.1 Vocabulary Learning
    • 21.2 Innovation
  • 22 Trade
    • 22.1 Vocabulary Learning
Skills for social English

Part I. Warming-up

  1. Ask Students to present the cultural differences between China and America and Present details from the movie to support your findings.

  2. Teacher Expalins what is social and what is business?

Part II. Social English

  1. Ask Students to listen to the conversation between two people who have recently met. What is wrong? How can it be improved?

  2. Ask Students about what business situations would people use the words or expressions below? 

    congratulations! Cheers! Make yourself at home. It's on me. Excuse me...

  3. Ask Students to give responses in different situations.

    For example: you have to refuse an invitation to dinner with a supplier.

    ......................

  4. Listen and Check your answers in 3.

  5. Play a social-cultural game.

Design: The whole class is divided into 6 groups. They stand in a queue and the first player in each team throws the dice and gets a number. Teacher will read the situation related to the number.If he or she wins, they will move on until the fail. Then the turn is for the next team. Any team who arrives at the terminal wins the game and they will win 2 points for the course score.