Project: to plan and make advertising campaign.
Task: Each team has to design and make advertising campaign for your company or your brand. You have to make advertsing campaigns based on your company's obectives and marketing strategies. You shall create your campaign by using media portfolio and methods portfolio.
Teaching input:
know about different advertising media and methods.
Media: Directories; Exhibition; Press;Mailshots;Public transport;Billboard;Posters;Cinema;Leaflets;television;radio
Methods: Commercials; Endorsement; Slogans; Sponsorship;Free sample; word of mouth
2. What is the most important thing about advertising?
to get consumers' attention/wake up consumers.
3. What are the key elements of a good advertising campaign?
single-minded, entertaining, involving audience, and consistency.
Use examples to explain the above key elements.
E.g. advertising campaign by finding anonymous peot.
4. Learn planning and launch stages of an advertising campaign.
stage 1: to discuss with your client. Talk bout business objectives and their brands. Develop a marketing strategy.
stage 2: research stage. Observe target audience by doing qualitative research.
stage 3: Develop a creative brief. Talk with your partner about your idea generation and then talk with your client. If your client is not satisfied and you shall go back to the second stage.
Stage 4. make the communication campaign and present your campaign formally. Use further research to track how it is working.
Homework: watch the following videos and focus on the steps to develop an advertising campaign.
