课程门户-章节详情

商务英语综合教程

张利娟

1 Course introduction
- 1.1 Know career path
- 1.2 课程前测
2 Organization
- 2.1 Business vocabulary
- 2.2 Defining organization
- 2.3 Company Structure
- 2.4 Skills for socializing and networking
- 2.5 Case study-outsource/keep in-house
- 2.6 Test
- 2.7 Expanded reading
- 2.8 Ss' presentations
- 2.9 Ss'videos
  - 2.9.1 Ss' videos-class 3
  - 2.9.2 Ss' videos-class 1
  - 2.9.3 Ss' videos-class 2
3 Leadership
- 3.1 Vocabulary Learning
- 3.2 Qualities/personality of good leaders
- 3.3 skills for decision making
- 3.4 Types of leadership
4 Employment
- 4.1 Business Vocabulary
- 4.2 Job-hunting
- 4.3 Recruitment
- 4.4 Skills for managing meetings
- 4.5 Case study-advertise for a GM
- 4.6 Simulation of job interview
5 Find a job
- 5.1 how to find a job?
- 5.2 how to prepare for a job interview?
  - 5.2.1 how to write self-introduction for a job interview
  - 5.2.2 what questions to be asked during a job interview
- 5.3 how to win a job interview
- 5.4 Expanded reading
6 Recruit staff
- 6.1 Recruitment process
- 6.2 Case study-to choose the right person
- 6.3 Expanded reading
7 Simulation of job-interview
- 7.1 practice & show
- 7.2 how to adapt to a new job
- 7.3 Expanded reading
8 Money
- 8.1 Financial Terms
- 8.2 Dealing with Figures
9 Branding
- 9.1 Business Vocabulary
- 9.2 Definition and related concepts
- 9.3 Brand image (outsourcing production)
- 9.4 Small case studies and skills training
- 9.5 Case study-Caferoma
10 Advertising
- 10.1 Business Vocabulary
- 10.2 Advertising media and methods
- 10.3 Designing advertising campaign
- 10.4 Case analysis-Nike Ads
  - 10.4.1 How to do presentations?
11 Quality
- 11.1 Vocabulary learning
- 11.2 skIlls for handling telephone complaints
- 11.3 Students' videos
12 Meetings
- 12.1 Business Vocabulary
- 12.2 qualities and job roles of Assitants or secretaries
  - 12.2.1 Qualites of assistants
  - 12.2.2 Job roles of assistants
- 12.3 How to arrange meetings?
- 12.4 how to run meetings
- 12.5 how to take mintues
- 12.6 expanded reading
13 Business Ethics
- 13.1 Introduction to business ethics
- 13.2 Inspiring-business ethics
- 13.3 Expanded reading
- 13.4 students ‘ videos
14 Business travel
- 14.1 Business Vocabulary
- 14.2 Business traveler's priorities
- 14.3 Ss' presentations
- 14.4 Skills training-making telephone calls
- 14.5 case study--Choose a best hotel for seminar
15 Entertaining visitors
- 15.1 how to pick up vistors at the airport
- 15.2 how to entertain visitors appropriately
- 15.3 how to make a welcome speech
- 15.4 Expanded reading
- 15.5 Case: entertaining US visitors
16 Cross-cultural communicaiton
- 16.1 Business Vocabulary
- 16.2 Concepts related to culture
- 16.3 Cross-cultural business protocol
- 16.4 Skills for social English
- 16.5 Case study-Entertaining visitors from China
- 16.6 Project-Entertaining Australian visitors
17 期末调研
- 17.1 课程教学质量调查
18 Managing Change
- 18.1 Vocabulary Learning
- 18.2 Definition of Change Management
- 18.3 Listening materials
- 18.4 Reading materials
19 复习拓展训练
- 19.1 案例分析-乐视
- 19.2 挽救公司方法
20 Competition
- 20.1 Vocabulary Learning
- 20.2 Competitiveness
- 20.3 第三届产品英文推介大赛
- 20.4 第四届创意产品英文推介大赛
- 20.5 Sample of business negotiation
- 20.6 Students' negotiation videos
21 Innovation
- 21.1 Vocabulary Learning
- 21.2 Innovation
22 Trade
- 22.1 Vocabulary Learning

Competitiveness

step 1: Introduce the topic by asking two questions:

A. Do you like to join in competition? Why or why not?

B. How do you describe yourself in terms of competitive? Very competitive? Fairly competitive or not competitive?

Invite Ss to give their answers.

Step 2: Ask Ss to finish the quiz bout"how competitive are you?"

Invite Ss to share their scores.

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