商务英语 综合教程

张利娟

目录

  • 1 Course introduction
    • 1.1 Know career path
    • 1.2 课程前测
  • 2 Organization
    • 2.1 Business vocabulary
    • 2.2 Defining organization
    • 2.3 Company Structure
    • 2.4 Skills for socializing and networking
    • 2.5 Case study-outsource/keep in-house
    • 2.6 Test
    • 2.7 Expanded reading
    • 2.8 Ss' presentations
    • 2.9 Ss'videos
      • 2.9.1 Ss' videos-class 3
      • 2.9.2 Ss' videos-class 1
      • 2.9.3 Ss' videos-class 2
  • 3 Leadership
    • 3.1 Vocabulary Learning
    • 3.2 Qualities/personality of good leaders
    • 3.3 skills for decision making
    • 3.4 Types of leadership
  • 4 Employment
    • 4.1 Business Vocabulary
    • 4.2 Job-hunting
    • 4.3 Recruitment
    • 4.4 Skills for managing meetings
    • 4.5 Case study-advertise for a GM
    • 4.6 Simulation of job interview
  • 5 Find a job
    • 5.1 how to find a job?
    • 5.2 how to prepare for  a job interview?
      • 5.2.1 how to write self-introduction for a job interview
      • 5.2.2 what questions to be asked during a job interview
    • 5.3 how to win a job interview
    • 5.4 Expanded reading
  • 6 Recruit staff
    • 6.1 Recruitment process
    • 6.2 Case study-to choose the right person
    • 6.3 Expanded reading
  • 7 Simulation of job-interview
    • 7.1 practice & show
    • 7.2 how to adapt to a new job
    • 7.3 Expanded reading
  • 8 Money
    • 8.1 Financial Terms
    • 8.2 Dealing with Figures
  • 9 Branding
    • 9.1 Business Vocabulary
    • 9.2 Definition and related concepts
    • 9.3 Brand image (outsourcing production)
    • 9.4 Small case studies and skills training
    • 9.5 Case study-Caferoma
  • 10 Advertising
    • 10.1 Business Vocabulary
    • 10.2 Advertising media and methods
    • 10.3 Designing advertising campaign
    • 10.4 Case analysis-Nike Ads
      • 10.4.1 How to do presentations?
  • 11 Quality
    • 11.1 Vocabulary learning
    • 11.2 skIlls for handling telephone complaints
    • 11.3 Students' videos
  • 12 Meetings
    • 12.1 Business Vocabulary
    • 12.2 qualities and job roles of Assitants or secretaries
      • 12.2.1 Qualites of assistants
      • 12.2.2 Job roles of assistants
    • 12.3 How to arrange meetings?
    • 12.4 how to run meetings
    • 12.5 how to take mintues
    • 12.6 expanded reading
  • 13 Business Ethics
    • 13.1 Introduction to business ethics
    • 13.2 Inspiring-business ethics
    • 13.3 Expanded reading
    • 13.4 students ‘ videos
  • 14 Business travel
    • 14.1 Business Vocabulary
    • 14.2 Business traveler's priorities
    • 14.3 Ss' presentations
    • 14.4 Skills training-making telephone calls
    • 14.5 case study--Choose a best hotel for seminar
  • 15 Entertaining visitors
    • 15.1 how to pick up vistors at the airport
    • 15.2 how to entertain visitors appropriately
    • 15.3 how to make a welcome speech
    • 15.4 Expanded reading
    • 15.5 Case: entertaining US visitors
  • 16 Cross-cultural communicaiton
    • 16.1 Business Vocabulary
    • 16.2 Concepts related to culture
    • 16.3 Cross-cultural business protocol
    • 16.4 Skills for social English
    • 16.5 Case study-Entertaining visitors from China
    • 16.6 Project-Entertaining Australian visitors
  • 17 期末调研
    • 17.1 课程教学质量调查
  • 18 Managing Change
    • 18.1 Vocabulary Learning
    • 18.2 Definition of Change Management
    • 18.3 Listening materials
    • 18.4 Reading materials
  • 19 复习拓展训练
    • 19.1 案例分析-乐视
    • 19.2 挽救公司方法
  • 20 Competition
    • 20.1 Vocabulary Learning
    • 20.2 Competitiveness
    • 20.3 第三届产品英文推介大赛
    • 20.4 第四届创意产品英文推介大赛
    • 20.5 Sample of business negotiation
    • 20.6 Students' negotiation videos
  • 21 Innovation
    • 21.1 Vocabulary Learning
    • 21.2 Innovation
  • 22 Trade
    • 22.1 Vocabulary Learning
Qualities/personality of good leaders

Task: please watch the video of Asian business leaders-- Nicolas Xie. Please make a speech of two minutes commenting Nicolas Xie's leadership. You'd better give some details to support your comments.