1. Understand the meaning of adverting media and methods.

 advertising media: Various means (advertising vehicles) such as billboards, magazines, newspapers, radio, television, and internet by which promotional messages are communicated to the public using words, speech, and pictures.

meth‧od  S1  W1  AC / ˈmeθəd /  noun

1 [ countable ]  a planned way of doing something, especially one that a lot of people know about and use :  

traditional teaching methods

I think we should try again using a different method.

method of/for (doing) something

Today’s methods of birth control make it possible for a couple to choose whether or not to have a child.

effective methods for the storage and retrieval of information

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In everyday English, people usually say  a way of doing something rather than  a method of doing something:

a secure  way of storing information

2 [ uncountable ]  formal  a well-organized and well-planned way of doing something :  

There’s no method in the way they do their accounts.

3 there’s method in/to sb’s madness  used to say that even though someone seems to be behaving strangely, there is a sensible reason for what they are doing

COLLOCATIONS

verbs

use a method ( also  employ a method  formal )  Which payment method do you use when travelling?

adopt a method (= start using a new method )  Quite a few companies adopted Japanese business methods.

devise a method (= invent a method )  Scientists have devised a method of recycling contaminated oil.

outline a method (= describe a method in a few words )  This leaflet outlines the methods that are available to you.

adjectives

effective/efficient   (= giving the result you want )  Some methods are more effective than others.

reliable (= likely to give the result you want )  We need a more reliable method of predicting earthquakes.

suitable  No single method is suitable for all occasions.

a teaching method  Neill had considerable influence over modern teaching methods.

a farming method  Farming methods have changed a lot over the last 100 years.

the usual method  The usual method of investing in a company is by buying shares in it.

the traditional method (= the usual method )  Farmers are being encouraged to return to more traditional methods of farming.

modern methods (= methods used now, but not in the past )  Modern methods of solving crime depend a lot on forensic evidence.

the scientific method (= the usual way of finding out information in science, which involves testing ideas in experiments )  It is sometimes difficult to apply the scientific method to subjects such as sociology or psychology.

an alternative method (= a method that is different than the usual one )  Try to use alternative methods of transport, such as cycling or taking the bus.

THESAURUS

method  a way of doing something, especially one that is well known and often used :  You can choose whichever method of payment you prefer. |  an environmentally friendly method for treating household waste

way  a set of actions that you use in order to do something.  Way   is more informal than  method and is used more often in everyday English :  What’s the best way to remove wine stains? |  a new way of treating the disease |  There are lots of ways of cooking mushrooms.

means  something that you use to do something or achieve something :  Their main  means of transport   is their car. |  E-mail is often the most convenient  means of communication . |  He looked around for a  means of escape . |  Education and training are the most efficient means of improving the nation’s economy.

approach  a way of dealing with a particular problem or situation, especially a way that has been carefully thought about or planned :  Today’s approach to raising children is very different from 40 years ago. |  I think we need to try a different approach.

technique  a particular way of doing something, for which you need a skill that has to be learned and practised :  tips on how to improve your exam technique |  More patients are surviving thanks to improved surgical techniques.

tactics  methods that you use in order to achieve what you want, especially in a game or competition :  There were complaints about police tactics used to clear demonstrators. |  The team was discussing tactics for the game.

strategy  a set of carefully planned methods for achieving something that is difficult and may take a long time :  our sales strategy |  a strategy to reduce the level of teenage smoking

mode  formal  a particular way of doing something :  For him, painting is just another  mode of expression . |  You can choose between several different  modes of operation . |  the most efficient mode of transportation |  Withdrawing a child from class is still the preferred mode of providing extra help to that child. 

advertising campaign

A coordinated series of linked advertisements with a single idea or theme.

An advertising campaign is typically broadcast through several media channels. It may focus on a common theme and one or few brands or products, or be directed at a particular segment of the population. Successful advertising campaigns achieve far more than the sporadic advertising, and may last from a few weeks and months to years.

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