目录

  • 1 Unit1 Culture
    • 1.1 预习任务单
    • 1.2 Lesson1  What is Culture
    • 1.3 Lesson2 Culture is learned
    • 1.4 Lesson3 Culture is dynamic
    • 1.5 Lesson4 Cultural identity
  • 2 Unit2 Intercultural business Communication
    • 2.1 预习任务单
    • 2.2 Lesson1 Communication
    • 2.3 Lesson2 Intercultural communication
    • 2.4 Lesson3 Intercultural business communication
  • 3 Unit3 Cultural patterns
    • 3.1 预习任务单
    • 3.2 Lesson1 Culture and context
    • 3.3 Lesson2 Value orientation
    • 3.4 Lesson3 Cultural dimensions
  • 4 Unit4 Intercultural communication barriers and adaptation
    • 4.1 Lesson 1 Emotional problems
    • 4.2 Lesson2 Attitudinal probelms
    • 4.3 Lesson3 Culture shock
    • 4.4 Lesson4 Intercultural adaptation
  • 5 Unit5 Verbal intercultural business communication
    • 5.1 Lesson1 Verbal communication styles
    • 5.2 Lesson2 Language diversity
    • 5.3 Lesson3 Translation problems
  • 6 Unit6 Nonverbal intercultural business communication
    • 6.1 Lesson1 What is nonverbal communication?
    • 6.2 Lesson2 Time and space
    • 6.3 Lesson3 Paralanguage
    • 6.4 Lesson4 Body language
    • 6.5 Lesson5 Facial expressions
  • 7 Unit7 Intercultural management
    • 7.1 Lesson1 The influence of culture on management
    • 7.2 Lesson2 Multicultural team management
    • 7.3 Lesson3 Business ethics and social responsibility
  • 8 Unit8 Intercultural marketing
    • 8.1 Lesson1 Marketing and marketing styles
    • 8.2 Lesson2 Intercultural marketing problems and strategies
    • 8.3 Lesson3 Standardization and localization
    • 8.4 Lesson4 Think globally and acting locally
  • 9 Unit9 Intercultural business negotiation
    • 9.1 Lesson1 What is negotiation?
    • 9.2 Lesson2 Preparing for negotiation
    • 9.3 Lesson3 Strategies for making concessions
    • 9.4 Lesson4 Different negotiation styles
  • 10 Unit10 Intercultural business etiquette
    • 10.1 Lesson1 The significance of etiquette
    • 10.2 Lesson2 Initial business relationships
    • 10.3 Lesson3 Social entertainment
    • 10.4 Lesson4 Gift-giving etiquette
预习任务单
  1. What are high-context and low-context cultures? How do their differences show up in everyday communication?

  2. What exactly does Edward T. Hall mean by “context,” and how does this idea shape intercultural interaction?

  3. In cross-cultural business communication, what kinds of misunderstandings can arise between high- and low-context cultures? Can you give an example?

  4. What are the five value orientations identified by Kluckhohn and Strodtbeck, and how do they help us understand different cultures?

  5. Within Hofstede’s cultural-dimensions theory, how does “individualism vs. collectivism” influence behavior and decision-making in the workplace?

  6. When facing change, how do people from high-uncertainty-avoidance cultures react differently from those in low-uncertainty-avoidance cultures?

  7. What are the key differences in management style between large-power-distance and small-power-distance cultures?

  8. What are “masculine” and “feminine” cultures, and how do they affect gender roles and career choices?

  9. On which value-orientation dimensions does Chinese culture differ most noticeably from U.S. culture, and how might these differences impact business cooperation?

  10. What cultural differences are reflected in the case where a Chinese employee and an American manager miscommunicate? What do you think could prevent similar conflicts?