跨文化商务交际导论

张哲

目录

  • 1 Unit1 Culture
    • 1.1 预习任务单
    • 1.2 Lesson1  What is Culture
    • 1.3 Lesson2 Culture is learned
    • 1.4 Lesson3 Culture is dynamic
    • 1.5 Lesson4 Cultural identity
  • 2 Unit2 Intercultural business Communication
    • 2.1 预习任务单
    • 2.2 Lesson1 Communication
    • 2.3 Lesson2 Intercultural communication
    • 2.4 Lesson3 Intercultural business communication
  • 3 Unit3 Cultural patterns
    • 3.1 预习任务单
    • 3.2 Lesson1 Culture and context
    • 3.3 Lesson2 Value orientation
    • 3.4 Lesson3 Cultural dimensions
  • 4 Unit4 Intercultural communication barriers and adaptation
    • 4.1 Lesson 1 Emotional problems
    • 4.2 Lesson2 Attitudinal probelms
    • 4.3 Lesson3 Culture shock
    • 4.4 Lesson4 Intercultural adaptation
  • 5 Unit5 Verbal intercultural business communication
    • 5.1 Lesson1 Verbal communication styles
    • 5.2 Lesson2 Language diversity
    • 5.3 Lesson3 Translation problems
  • 6 Unit6 Nonverbal intercultural business communication
    • 6.1 Lesson1 What is nonverbal communication?
    • 6.2 Lesson2 Time and space
    • 6.3 Lesson3 Paralanguage
    • 6.4 Lesson4 Body language
    • 6.5 Lesson5 Facial expressions
  • 7 Unit7 Intercultural management
    • 7.1 Lesson1 The influence of culture on management
    • 7.2 Lesson2 Multicultural team management
    • 7.3 Lesson3 Business ethics and social responsibility
  • 8 Unit8 Intercultural marketing
    • 8.1 Lesson1 Marketing and marketing styles
    • 8.2 Lesson2 Intercultural marketing problems and strategies
    • 8.3 Lesson3 Standardization and localization
    • 8.4 Lesson4 Think globally and acting locally
  • 9 Unit9 Intercultural business negotiation
    • 9.1 Lesson1 What is negotiation?
    • 9.2 Lesson2 Preparing for negotiation
    • 9.3 Lesson3 Strategies for making concessions
    • 9.4 Lesson4 Different negotiation styles
  • 10 Unit10 Intercultural business etiquette
    • 10.1 Lesson1 The significance of etiquette
    • 10.2 Lesson2 Initial business relationships
    • 10.3 Lesson3 Social entertainment
    • 10.4 Lesson4 Gift-giving etiquette
预习任务单

预习任务单

Pre-reading questions

  1. In the Iceberg Model, are the four elements "values, religion, norms, and social structure" classified as "above the water" or "below the water"?

  2. What are the four layers of the Onion Model from the outside to the inside in English?

  3. What are the two core words used in the Oxford Dictionary to define "culture"?

  4. Among the four driving forces of cultural change, which category does "the Black Death reshaping the European labor market" belong to? Please write the English name.

  5. What are the English names of the three stages of cultural identity in sequence? Which stage are you currently in?

Critical thinking questions

  1. In your opinion, what is culture like?

  2. What other means do you know about learning culture?

  3. While Chinese painting often depicts landscapes and nature, European painting usually shows ar ardent interest in people. Why?

  4. What other ascpects account for the change of cultures?