目录

  • 1 Chapter 1 Culture
    • 1.1 Course Lead-in
    • 1.2 Chapter Lead-in
    • 1.3 Text A The Nature of Culture
    • 1.4 Text B Definitions of Culture
    • 1.5 Text C Characteristics of Culture
    • 1.6 Text D Cultural Identity
    • 1.7 Text E Cultures Within Culture
    • 1.8 Extended Reading and Translation​
    • 1.9 Summary
  • 2 Chapter 2 Communication & IC
    • 2.1 Chapter Lead-in
    • 2.2 Text D Intercultural Communication
    • 2.3 Texts A&C Communication
    • 2.4 Text B Charateristics of Communication
    • 2.5 Summary
    • 2.6 Extended Reading and Translation​
    • 2.7 Extended Reading on Confucianism
  • 3 Chapter 3 Culture's Influence on Perception
    • 3.1 WORD STUDY CH3
    • 3.2 Chapter Lead-in
    • 3.3 Text A Overview: Human Perception
    • 3.4 Text B Cross-cultural Differences in Sensation and Perception
    • 3.5 Text C Barriers to Accurate Perception in IC
    • 3.6 Summary
    • 3.7 Extended Reading and Translation​
  • 4 Chapter 4 IC Barriers
    • 4.1 Chapter Lead-in
    • 4.2 Text A Emotional Problems as Barriers to IC
    • 4.3 Text B Attitudinal Problems as Barriers to IC
    • 4.4 Text C Translation Problems as Language Barriers
    • 4.5 Summary
    • 4.6 Extended Reading and Translation​
  • 5 Chapter 5 Verbal IC
    • 5.1 Chapter Lead-in
    • 5.2 Text A & Text B Language and Culture
    • 5.3 Text C Verbal Communication Styles
      • 5.3.1 Text C Edward T. Hall's Context—Culture Theory
    • 5.4 Text D Language Diversity
    • 5.5 Summary
    • 5.6 Extended Reading and Translation​
  • 6 Chapter 6 Nonverbal IC
    • 6.1 Chapter Lead-in
    • 6.2 Text A & Text B Significance and Functions of Nonverbal Communication
    • 6.3 Text C Paralanguage and Silence
    • 6.4 Text D Time and Space
    • 6.5 Text E Other Categories of Nonverbal Communication
    • 6.6 Summary
    • 6.7 Extended Reading and Translation
  • 7 Chapter 7 Cultural Patterns
    • 7.1 Chapter Lead-in
    • 7.2 Texts A&B Cultural Patterns
    • 7.3 Text D Kluckhohn and Strodtbeck's Value Orientation
    • 7.4 Text E Hofstede's Dimensions of Cultural Variability
    • 7.5 Summary
    • 7.6 Extended Reading and Translation
  • 8 Chapter 8 Cultural Influences on Context
    • 8.1 Chapter Lead-in
    • 8.2 Text A Communication and Context
    • 8.3 Text B The Business Context
    • 8.4 Summary
    • 8.5 Extended Reading and Translation
  • 9 Chapter 9 Intercultural Adaptation
    • 9.1 Chapter Lead-in
    • 9.2 Text A Acculturation
    • 9.3 Text B Culture Shock
    • 9.4 Text C Intercultural Adaptation
    • 9.5 Summary
  • 10 Chapter 10 IC Competence
    • 10.1 Course Introduction
      • 10.1.1 Western and Eastern Sharp Contrast
      • 10.1.2 Course Assignment
    • 10.2 Chapter 10 IC Competence
Text B Cross-cultural Differences in Sensation and Perception

Text B Cross-cultural Differences in Sensation and Perception


Pre-reading Activities:

What can you get from the following illustration? Discuss it with your peers.

Text B Study:

Read Text B through Page 77 to Page 83 to get the key idea of this text. The following is the text audio for your reference.


Find out the answers to the following questions:

1. What is the title of Text B? How do you understand it?

2. Please write down the subtitle(s) in Text B and make clear the structure in the text.

3. Read Text B, underline the content that you think are important.

4. Rigure out how people's sensation and perception might be influenced physiologically, socialogically and psychologically.

Now please watch the mini-lecture which aims to help you better understand the key points in the text.




Case 16 Study

Read Case 16, then try to summarize the case and analyze it from intercultural perspective.

                                     Different Responses to Noise

In the building where I live we have a German professor and a Japanese professor. They are almost of the same age and both are considerate, patient and generous men. The motor for the heating system is close to the apartment where these two professors live. The noise from the motor almost ruined the year for the German professor. He finally asked to be moved to another room. The Japanese professor, as far as I know, never mentioned the noise from the heating system to anyone.

Being involved in discussion may help you think more critically.



Now you've finished studying Text B, have you mastered the key points in this text? If the answer is yes, then you are ready to study the next text. Congratulations!