Chapter Lead-in:
认知是指人们获得知识和应用知识的过程,也是对外界信息进行加工的过程。跨文化交际中,人们会因为文化上的差异而导致认知上的困难,进而在交际中产生误会、摩擦、甚至冲突。
本章详细地介绍了人类的认知过程,重点分析了感觉和知觉,讨论了跨文化背景下人们感觉和知觉上的差异,并进一步阐述了文化对人认知的影响。此外,本章还介绍了导致不确切认知的一些问题和提高认知能力的相关技巧。
本章不仅帮助学习者了解人们如何通过心理活动来获取知识,还有助于学习者理解文化对认知的影响,明白不同文化中的认知差异,从而自觉地克服并战胜导致不确切认知的障碍,把握和提高认知能力的相关技巧,最终提高跨文化认知能力。
Learning Objectives:
In this chapter, students will learn how to:
Understand the definitions of sensation and perception.
Describe the model of human perception.
Analyze cross-cultural differences in sensation and perception.
Summarize the various barriers to accurate perception in intercultural communication.
Acquire skills to improve intercultural perception.
Chapter Outline

Key points for Chapter 3:
Pre-class Activities: Lead-in Case (P69)
Read the Lead-in Case Perception of War on Pages 69 and 70. Following is the video of the case.
After reading and watching the case, try to answer the questions:
If it is difficult for you to understand what is happening in this case, you may read the essay to be albe to know more about the same topic. 【荟闻】我给叙利亚的朋友看除夕中国放鞭炮视频,他哭了…

