Text E Hofstede’s Dimensions of Cultural Variability
Read Text E through Page 230 to Page 238 to get the key points of the text. Below is the text audio for you to follow.
Find out the answers to the following questions:
1. What is the title of Text E? How do you understand it?
2. Please write down the subtitles of Text E and make clear the structure in the text.
3. Read Text E, and underline the content that you think are important.
4. Use your dictionary to look up the meanings for these phrases: 1) value dimension; 2) cultural varibility; 3) masculinity and femininity.
5. Who is Hofstede?
6. What do you know about Hofstede's research?
7. What is individualism? What are characteristics of cultures that value individualism? What is collectivism? What are characteristics of cultures that value collectivism?
8. What is uncertainty avoidance? What are characteristics of high uncertainty avoidance and low uncertainty avoidance?
9. What is power distance? What are characteristics of high power distance and low power distance?
10. What is the major differentiation between masculine and feminine cultures? What are characteristics of masculinity and femininity? How do characters of men and women differ from masculine culture to feminine culture?
11. Which culture represents the typical masculine culture?
12. Which cultural dimension is China, Masculinity or Femininity? Why?
Now, study the text via watching the following mini-lecture which aims to help you better understand the four value dimensions in this text.
After-reading Check:
Note: The blanks which require top 5 countries must be filled with "English name and Chinese name" of each country. For example:

Case 44 Study
Please read Case 44 When Shall We Meet for Dinner? on Pages 238 and 239. The following is the case audio for your reference.
After reading the case, finish the following tasks with your group members.
1. Discuss the following questions with your group members, and get ready to report your findings to the class.
1) Why do you think Keiko is confused by Kelly's easy-going attitude towards the evening's plans?
2) How is this case related to Hofstede's dimensions of cultural variability?
2. Now report your group's views below:
3. Relate theory to the case:
Now you've finished studying Text E, have you mastered the key points in this text? If the answer is yes, then you are ready to move on to the last part of this chapter to sum up this chapter.
Congratulations!

