目录

  • 1 Chapter 1 Culture
    • 1.1 Course Lead-in
    • 1.2 Chapter Lead-in
    • 1.3 Text A The Nature of Culture
    • 1.4 Text B Definitions of Culture
    • 1.5 Text C Characteristics of Culture
    • 1.6 Text D Cultural Identity
    • 1.7 Text E Cultures Within Culture
    • 1.8 Extended Reading and Translation​
    • 1.9 Summary
  • 2 Chapter 2 Communication & IC
    • 2.1 Chapter Lead-in
    • 2.2 Text D Intercultural Communication
    • 2.3 Texts A&C Communication
    • 2.4 Text B Charateristics of Communication
    • 2.5 Summary
    • 2.6 Extended Reading and Translation​
    • 2.7 Extended Reading on Confucianism
  • 3 Chapter 3 Culture's Influence on Perception
    • 3.1 WORD STUDY CH3
    • 3.2 Chapter Lead-in
    • 3.3 Text A Overview: Human Perception
    • 3.4 Text B Cross-cultural Differences in Sensation and Perception
    • 3.5 Text C Barriers to Accurate Perception in IC
    • 3.6 Summary
    • 3.7 Extended Reading and Translation​
  • 4 Chapter 4 IC Barriers
    • 4.1 Chapter Lead-in
    • 4.2 Text A Emotional Problems as Barriers to IC
    • 4.3 Text B Attitudinal Problems as Barriers to IC
    • 4.4 Text C Translation Problems as Language Barriers
    • 4.5 Summary
    • 4.6 Extended Reading and Translation​
  • 5 Chapter 5 Verbal IC
    • 5.1 Chapter Lead-in
    • 5.2 Text A & Text B Language and Culture
    • 5.3 Text C Verbal Communication Styles
      • 5.3.1 Text C Edward T. Hall's Context—Culture Theory
    • 5.4 Text D Language Diversity
    • 5.5 Summary
    • 5.6 Extended Reading and Translation​
  • 6 Chapter 6 Nonverbal IC
    • 6.1 Chapter Lead-in
    • 6.2 Text A & Text B Significance and Functions of Nonverbal Communication
    • 6.3 Text C Paralanguage and Silence
    • 6.4 Text D Time and Space
    • 6.5 Text E Other Categories of Nonverbal Communication
    • 6.6 Summary
    • 6.7 Extended Reading and Translation
  • 7 Chapter 7 Cultural Patterns
    • 7.1 Chapter Lead-in
    • 7.2 Texts A&B Cultural Patterns
    • 7.3 Text D Kluckhohn and Strodtbeck's Value Orientation
    • 7.4 Text E Hofstede's Dimensions of Cultural Variability
    • 7.5 Summary
    • 7.6 Extended Reading and Translation
  • 8 Chapter 8 Cultural Influences on Context
    • 8.1 Chapter Lead-in
    • 8.2 Text A Communication and Context
    • 8.3 Text B The Business Context
    • 8.4 Summary
    • 8.5 Extended Reading and Translation
  • 9 Chapter 9 Intercultural Adaptation
    • 9.1 Chapter Lead-in
    • 9.2 Text A Acculturation
    • 9.3 Text B Culture Shock
    • 9.4 Text C Intercultural Adaptation
    • 9.5 Summary
  • 10 Chapter 10 IC Competence
    • 10.1 Course Introduction
      • 10.1.1 Western and Eastern Sharp Contrast
      • 10.1.2 Course Assignment
    • 10.2 Chapter 10 IC Competence
Text D Kluckhohn and Strodtbeck's Value Orientation

Text D Kluckhohn and Strodtbeck's Value Orientation


Text D Study

Read Text D through Page 221 to Page 227 to get the key points of the text. Below is the text audio for you to follow. 

After reading the texts, try to find out the answers to the following questions:

1. What is the title of Text D? How do you understand it?

2. Please write down the subtitles of Text D and make clear the structure in the text.

3. Read Text D, and underline the content that you think are important.

4. What is value orientation

5. Who are Kluckhohn and Strodtbeck? What problems do they list for which all cultures must find solutions?

6. What is human nature orientation? List six potential solutions to this problem.

7. What is person-nature orientationCould you list three potential types of relations between humans and nature? What are they? Could you summarize them by using key words separately?

8. What is time orientation? What are three points of time orientation? Could you summarize the characteristics of them separately?

9. What is activity orientation? What are three points of activity orientation? Could you summarize the characteristics of them separately?

10. What is relational orientation? What are three points of relational orientation? Could you summarize the characteristics of them separately?

Watch the following video which aims to help you better understand value-doing orientation.


After-reading Check:


Case 43 Study

Please read Case 43 The Improvement Does Not Work on Pages 228 and 229. The following is the case audio for your reference.


After reading the case, finish the following tasks with your group members.

1. Discuss the following questions with your group members, and get ready to report your findings to the class. 

   1) Why do you think Mr. Patterson wants to promote some employees as team leaders?

   2) What is wrong with Mr. Patterson's managing strategy?

   3) How do you explain the phenomena with the value orientation theory?

2. Now report your group's views below:


Now you've finished studying Text D, have you mastered the key points in the texts? If the answer is YES, then you are ready to study the next text. Congratulations!