目录

  • 1 Chapter 1 Culture
    • 1.1 Course Lead-in
    • 1.2 Chapter Lead-in
    • 1.3 Text A The Nature of Culture
    • 1.4 Text B Definitions of Culture
    • 1.5 Text C Characteristics of Culture
    • 1.6 Text D Cultural Identity
    • 1.7 Text E Cultures Within Culture
    • 1.8 Extended Reading and Translation​
    • 1.9 Summary
  • 2 Chapter 2 Communication & IC
    • 2.1 Chapter Lead-in
    • 2.2 Text D Intercultural Communication
    • 2.3 Texts A&C Communication
    • 2.4 Text B Charateristics of Communication
    • 2.5 Summary
    • 2.6 Extended Reading and Translation​
    • 2.7 Extended Reading on Confucianism
  • 3 Chapter 3 Culture's Influence on Perception
    • 3.1 WORD STUDY CH3
    • 3.2 Chapter Lead-in
    • 3.3 Text A Overview: Human Perception
    • 3.4 Text B Cross-cultural Differences in Sensation and Perception
    • 3.5 Text C Barriers to Accurate Perception in IC
    • 3.6 Summary
    • 3.7 Extended Reading and Translation​
  • 4 Chapter 4 IC Barriers
    • 4.1 Chapter Lead-in
    • 4.2 Text A Emotional Problems as Barriers to IC
    • 4.3 Text B Attitudinal Problems as Barriers to IC
    • 4.4 Text C Translation Problems as Language Barriers
    • 4.5 Summary
    • 4.6 Extended Reading and Translation​
  • 5 Chapter 5 Verbal IC
    • 5.1 Chapter Lead-in
    • 5.2 Text A & Text B Language and Culture
    • 5.3 Text C Verbal Communication Styles
      • 5.3.1 Text C Edward T. Hall's Context—Culture Theory
    • 5.4 Text D Language Diversity
    • 5.5 Summary
    • 5.6 Extended Reading and Translation​
  • 6 Chapter 6 Nonverbal IC
    • 6.1 Chapter Lead-in
    • 6.2 Text A & Text B Significance and Functions of Nonverbal Communication
    • 6.3 Text C Paralanguage and Silence
    • 6.4 Text D Time and Space
    • 6.5 Text E Other Categories of Nonverbal Communication
    • 6.6 Summary
    • 6.7 Extended Reading and Translation
  • 7 Chapter 7 Cultural Patterns
    • 7.1 Chapter Lead-in
    • 7.2 Texts A&B Cultural Patterns
    • 7.3 Text D Kluckhohn and Strodtbeck's Value Orientation
    • 7.4 Text E Hofstede's Dimensions of Cultural Variability
    • 7.5 Summary
    • 7.6 Extended Reading and Translation
  • 8 Chapter 8 Cultural Influences on Context
    • 8.1 Chapter Lead-in
    • 8.2 Text A Communication and Context
    • 8.3 Text B The Business Context
    • 8.4 Summary
    • 8.5 Extended Reading and Translation
  • 9 Chapter 9 Intercultural Adaptation
    • 9.1 Chapter Lead-in
    • 9.2 Text A Acculturation
    • 9.3 Text B Culture Shock
    • 9.4 Text C Intercultural Adaptation
    • 9.5 Summary
  • 10 Chapter 10 IC Competence
    • 10.1 Course Introduction
      • 10.1.1 Western and Eastern Sharp Contrast
      • 10.1.2 Course Assignment
    • 10.2 Chapter 10 IC Competence
Texts A&B Cultural Patterns

Text A Defining Cultural Patterns

Text Study:

Read Text A through Page 205 to Page 207 to get the key idea of this text. The following is the text audio for your reference.

1. Could you give some examples to explain the obvious cultural differences?


2. What are cultural patterns? Which words are unfamiliar? And underline the key words that you think are very important.

3. Could you give some examples to explain contradictory values in a particular culture?


Reading for American Values and Beliefs

      Please read Pages 21-29 of The American Ways: An Introduction to American Culture.

Text B Components of Cultural Pattern

Read Text B through Page 210 to Page 215 to get the key points of the text. Below is the text audio for you to follow. 


After reading the texts, try to find out the answers to the following questions:

1. What is the title of Text B? What are involved in it?

2. Please write down the subtitles of Text B and make clear the structure in the text.

3. Read Text B, and underline the content that you think are important.

4. Please read Table 8 on Page 212, and think about types which are included in the value.

5. How many types do social practices involve? What are they?

6. Could you give some examples to explain the informal and formal social practices?

7. What are the core socialist values of our country? Can you write out all of them both in Chinese and English?


Culture in Movie

Watch the following film clip from Roman Holiday, and think about the following question.



Case 41 Study

Please read Case 41 Getting Frustrated on Page 214. The following is the case audio for your reference.


After reading the case, finish the following tasks with your group members.

1. Discuss the following questions with your group members, and get ready to report your findings to the class. 

   1) Why was Jay frustrated in Saudi Arabia ?

   2) What are the differences in norms and social practices between the Saudi Arabians and the Americans reflected in this case ?

   3) What are Jay's attitudes and responses to the Saudi Arabian norms and social practices ?

2. Now report your group's views below:


3. Now, work with your group members and try to analyze the case, and compose a case analysis.



Now you've finished studying Text A and Text B, have you mastered the key points in this text? If the answer is yes, then you are ready to study the next text. Congratulations!