大学英语A（Ⅳ）

柳睿

目录

  • 1 Chapter 1 Culture
    • 1.1 Course Lead-in
    • 1.2 Chapter Lead-in
    • 1.3 Text A The Nature of Culture
    • 1.4 Text B Definitions of Culture
    • 1.5 Text C Characteristics of Culture
    • 1.6 Text D Cultural Identity
    • 1.7 Text E Cultures Within Culture
    • 1.8 Extended Reading and Translation​
    • 1.9 Summary
  • 2 Chapter 2 Communication & IC
    • 2.1 Chapter Lead-in
    • 2.2 Text D Intercultural Communication
    • 2.3 Texts A&C Communication
    • 2.4 Text B Charateristics of Communication
    • 2.5 Summary
    • 2.6 Extended Reading and Translation​
    • 2.7 Extended Reading on Confucianism
  • 3 Chapter 3 Culture's Influence on Perception
    • 3.1 WORD STUDY CH3
    • 3.2 Chapter Lead-in
    • 3.3 Text A Overview: Human Perception
    • 3.4 Text B Cross-cultural Differences in Sensation and Perception
    • 3.5 Text C Barriers to Accurate Perception in IC
    • 3.6 Summary
    • 3.7 Extended Reading and Translation​
  • 4 Chapter 4 IC Barriers
    • 4.1 Chapter Lead-in
    • 4.2 Text A Emotional Problems as Barriers to IC
    • 4.3 Text B Attitudinal Problems as Barriers to IC
    • 4.4 Text C Translation Problems as Language Barriers
    • 4.5 Summary
    • 4.6 Extended Reading and Translation​
  • 5 Chapter 5 Verbal IC
    • 5.1 Chapter Lead-in
    • 5.2 Text A & Text B Language and Culture
    • 5.3 Text C Verbal Communication Styles
      • 5.3.1 Text C Edward T. Hall's Context—Culture Theory
    • 5.4 Text D Language Diversity
    • 5.5 Summary
    • 5.6 Extended Reading and Translation​
  • 6 Chapter 6 Nonverbal IC
    • 6.1 Chapter Lead-in
    • 6.2 Text A & Text B Significance and Functions of Nonverbal Communication
    • 6.3 Text C Paralanguage and Silence
    • 6.4 Text D Time and Space
    • 6.5 Text E Other Categories of Nonverbal Communication
    • 6.6 Summary
    • 6.7 Extended Reading and Translation
  • 7 Chapter 7 Cultural Patterns
    • 7.1 Chapter Lead-in
    • 7.2 Texts A&B Cultural Patterns
    • 7.3 Text D Kluckhohn and Strodtbeck's Value Orientation
    • 7.4 Text E Hofstede's Dimensions of Cultural Variability
    • 7.5 Summary
    • 7.6 Extended Reading and Translation
  • 8 Chapter 8 Cultural Influences on Context
    • 8.1 Chapter Lead-in
    • 8.2 Text A Communication and Context
    • 8.3 Text B The Business Context
    • 8.4 Summary
    • 8.5 Extended Reading and Translation
  • 9 Chapter 9 Intercultural Adaptation
    • 9.1 Chapter Lead-in
    • 9.2 Text A Acculturation
    • 9.3 Text B Culture Shock
    • 9.4 Text C Intercultural Adaptation
    • 9.5 Summary
  • 10 Chapter 10 IC Competence
    • 10.1 Course Introduction
      • 10.1.1 Western and Eastern Sharp Contrast
      • 10.1.2 Course Assignment
    • 10.2 Chapter 10 IC Competence
Text B The Business Context

Text B The Business Context 

Pre-reading Activities:

     Discussion 1: If you are to be a manager in a joint venture, you might encounter people coming from different cultures. What do you think you should pay attention to when you communicate with them? 


    Discussion 2: Think about your parents' work pattern. How many years have your parents worked for a company or a department? How do you describe the management system of their companies or departments? Discuss with your group members.


Text B Study

Read Text B through Page 251 to Page 260 to get the key idea of this text. The following is the text audio for your reference. 

Find out the answers to the following questions:

1. What is the title of Text B? How imporatant do you think business context is?

2. Read Text B, and underline the content that you think are important.

3. Please write down the subtitles in Text B and make clear the structure in the text.

4. Which countries are listed in the text to explain the different views regarding management and managers in various cultures?

5. What aspects of business etiquette norms are listed?


6. What are the characteristics of management in different countries mentioned in the text?

   1) What do Chinese business values emphasize?

    2) What is the result of this kind of value?

    3) What affect the business management in China?

    4) How do Chinese treat the business contracts?

    5) How about the manegement in the United States? What do they value?

    6) Why do Germans have a very weak concept of management?

    7) What are the differences the German workers have from the American-style system?

    8) What are dominant values in Germany?

    9) How about the management in Japan and that in France?

    10) How about the management in Mexico and Latin America?

7. How are business etiquette norms different from culture to culture?



Case 48 Study

Please read Case 48 A Gift from a Chinese on Page 281. The following is the case audio for your reference.


After reading the case, finish the following tasks with your group members.

1. Discuss the following questions with your group members, and get ready to report your findings to the class. 

    1) Why did Dongxie give the manager a gift?

    2) Why did the manager refuse to accept the gift?

    3) What can be reflected related to cultural specific business practice in the case above?

2. Now report your group's views below:


More Reading

英文文章



素材为美国知名床垫公司Amerisleep首席执行官Firas Kittaneh总结的中国经商的六条建议：制定长期目标、了解中国阴历日期文化、尊重中国的价值观、根据中国价值观调整销售策略等。认真阅读，并尝试回答问题“Suppose you are an expert on Chinese business culture and you are invited by a TV program to give American businessmen some tips for doing business in China. What knowledge about Chinese culture do you think is necessary for them to know?”准备于课上做总结式陈述。

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Now you've finished studying Text B, have you mastered the key points in this text? If the answer is yes, then you are ready to move on to the last part of this chapter to sum up this chapter. 

Congratulations!