目录

  • 1 Chapter 1 Culture
    • 1.1 Course Lead-in
    • 1.2 Chapter Lead-in
    • 1.3 Text A The Nature of Culture
    • 1.4 Text B Definitions of Culture
    • 1.5 Text C Characteristics of Culture
    • 1.6 Text D Cultural Identity
    • 1.7 Text E Cultures Within Culture
    • 1.8 Extended Reading and Translation​
    • 1.9 Summary
  • 2 Chapter 2 Communication & IC
    • 2.1 Chapter Lead-in
    • 2.2 Text D Intercultural Communication
    • 2.3 Texts A&C Communication
    • 2.4 Text B Charateristics of Communication
    • 2.5 Summary
    • 2.6 Extended Reading and Translation​
    • 2.7 Extended Reading on Confucianism
  • 3 Chapter 3 Culture's Influence on Perception
    • 3.1 WORD STUDY CH3
    • 3.2 Chapter Lead-in
    • 3.3 Text A Overview: Human Perception
    • 3.4 Text B Cross-cultural Differences in Sensation and Perception
    • 3.5 Text C Barriers to Accurate Perception in IC
    • 3.6 Summary
    • 3.7 Extended Reading and Translation​
  • 4 Chapter 4 IC Barriers
    • 4.1 Chapter Lead-in
    • 4.2 Text A Emotional Problems as Barriers to IC
    • 4.3 Text B Attitudinal Problems as Barriers to IC
    • 4.4 Text C Translation Problems as Language Barriers
    • 4.5 Summary
    • 4.6 Extended Reading and Translation​
  • 5 Chapter 5 Verbal IC
    • 5.1 Chapter Lead-in
    • 5.2 Text A & Text B Language and Culture
    • 5.3 Text C Verbal Communication Styles
      • 5.3.1 Text C Edward T. Hall's Context—Culture Theory
    • 5.4 Text D Language Diversity
    • 5.5 Summary
    • 5.6 Extended Reading and Translation​
  • 6 Chapter 6 Nonverbal IC
    • 6.1 Chapter Lead-in
    • 6.2 Text A & Text B Significance and Functions of Nonverbal Communication
    • 6.3 Text C Paralanguage and Silence
    • 6.4 Text D Time and Space
    • 6.5 Text E Other Categories of Nonverbal Communication
    • 6.6 Summary
    • 6.7 Extended Reading and Translation
  • 7 Chapter 7 Cultural Patterns
    • 7.1 Chapter Lead-in
    • 7.2 Texts A&B Cultural Patterns
    • 7.3 Text D Kluckhohn and Strodtbeck's Value Orientation
    • 7.4 Text E Hofstede's Dimensions of Cultural Variability
    • 7.5 Summary
    • 7.6 Extended Reading and Translation
  • 8 Chapter 8 Cultural Influences on Context
    • 8.1 Chapter Lead-in
    • 8.2 Text A Communication and Context
    • 8.3 Text B The Business Context
    • 8.4 Summary
    • 8.5 Extended Reading and Translation
  • 9 Chapter 9 Intercultural Adaptation
    • 9.1 Chapter Lead-in
    • 9.2 Text A Acculturation
    • 9.3 Text B Culture Shock
    • 9.4 Text C Intercultural Adaptation
    • 9.5 Summary
  • 10 Chapter 10 IC Competence
    • 10.1 Course Introduction
      • 10.1.1 Western and Eastern Sharp Contrast
      • 10.1.2 Course Assignment
    • 10.2 Chapter 10 IC Competence
Text D Language Diversity

Text D Language Diversity

Pre-reading Activity

Interview your classmates who are from different regions of China, then record what they have said for the same sentence and discuss how many dialects they speak and whether you have some difficulty understanding them? Get ready to report your findings to the class.

Text D Study

Read Text D through Page 150 to Page 155 to get the key points of the text. Below is the text audio for you to follow. 


After reading the text, try to find out the answers to the following questions:

1. What is the title of Text D? How do you understand it?

2. Please write down the subtitles of Text D and make clear the structure in the text.

3. Read Text D, and underline the content that you think are important.

4. What reasons lead to language variations? 

5. What language variations are mentioned in Text D? What are they? And what is the definition for each of them?

6. How is British English different from American English? Try to find out as many differences as you can with your team members and get ready to report to the class.

7. What do you know about Received Pronunciation in British English? How is it special to the British?

8. According to Martin Joos, what are the 5 levels of social variation of English? And how different are they?

9. What do you know about pidgin and its origin? What characteristics does pidgin language possess?

10. What is Lingua Franca? How has Lingua Franca changed throughout human history? What language do you think will take the role of Lingua Franca in this century?

11. What do you know about taboo and euphemism? How are they related to each other? What English and Chinese taboos and euphemisms do you know? Try to list as many that you know as you can and get ready to report to the class.

12. What is jargon? Can you list some jargons from different fields?

Now, please watch the lecture to check your understanding of Text D.


After-reading Check:



Case 29 Study

Please read Case 29 on Page 156. And work with your group members to:

1. Summarize the case.

2. Discuss the following questions based on what you've learned from this text. 

  • What's the problem in the interaction of  the case above?

  • What caused the problem exactly?

  • What is the actual meaning of the phrase "get out"?

3. Report your group's views below:


Now you've finished studying Text D, have you mastered the key points in this text? If the answer is yes, then you are ready to move on to the last part of this chapter to sum up this chapter. 

Congratulations!