综合商务英语4

李娟

目录

  • 1 Change
    • 1.1 视听学习 Change management; A framework for change
    • 1.2 商务知识 Positive impacts of change in business
    • 1.3 阅读理解 A sweet success; Getting back on top
    • 1.4 职业技能 Managing resistance to change
    • 1.5 商业文化 Attitudes to change
    • 1.6 技能拓展 The disorganized organizatin
    • 1.7 商务写作 Emails
    • 1.8 课程思政-商务英语学“习”
  • 2 Responsibility
    • 2.1 说课+录课视频
    • 2.2 视听学习 Business ethics; Making the commitment
    • 2.3 商务知识 Seven steps to effective corporate social responsibility
    • 2.4 阅读理解  Just good business; Greenwashing
    • 2.5 职业技能 Taking responsibility
    • 2.6 商业文化 Variations in values
    • 2.7 技能拓展 Called to account
    • 2.8 商务写作 Memos
    • 2.9 课程思政-商务英语学“习”
  • 3 Governance
    • 3.1 视听学习 Corporate governance in Japan;  The great pay debate
    • 3.2 商务知识 Characteristics of good corporate governance
    • 3.3 阅读理解 Message in a bottle of sauce; Let the fight begin
    • 3.4 职业技能 Summarizing
    • 3.5 商业文化 Attitudes to interruptions
    • 3.6 技能拓展 Spinning the truth
    • 3.7 商务写作 Press releases
    • 3.8 课程思政-商务英语学“习”
  • 4 Start-ups
    • 4.1 视听学习 Qualities of three innovators; The birth of a business
    • 4.2 商务知识 Steps to start a business
    • 4.3 阅读理解  Spreading the word; A business plan
    • 4.4 职业技能 Reviewing achievement
    • 4.5 商业文化 Giving praise
    • 4.6 技能拓展 Prize pitch
    • 4.7 商务写作 Faxes
    • 4.8 课程思政-商务英语学“习”
  • 5 E-marketing
    • 5.1 视听学习 A marketing campaign; Google clicks
    • 5.2 商务知识 E-commerce
    • 5.3 阅读理解 Word of mouse; The second life of Second Life
    • 5.4 职业技能
    • 5.5 商业文化
    • 5.6 技能拓展
    • 5.7 商务写作
    • 5.8 课程思政-商务英语学“习”
  • 6 Risk
    • 6.1 视听学习 Crisis management; Risk management
    • 6.2 商务知识 Risk management
    • 6.3 阅读理解 The perils of prediction; New findings about traders
    • 6.4 职业技能 Setting goals
    • 6.5 商业文化 Attitudes to time
    • 6.6 技能拓展 Test crisis
    • 6.7 商务写作 Short reports
    • 6.8 课程思政-商务英语学“习”
  • 7 Development
    • 7.1 视听学习 MBA programs; Anna Pilling
    • 7.2 商务知识 Individual development plans
    • 7.3 阅读理解  First, do no harm; A new deal
    • 7.4 职业技能 Briefing
    • 7.5 商业文化 How much detail?
    • 7.6 技能拓展 Turning ideas into reality
    • 7.7 商务写作 Emails
    • 7.8 课程思政-商务英语学“习”
技能拓展 Called to account

Dilemma & Decision

Memo

Date: October 7, 2006

To: All staff

From: Sally Spires

Subject: Marketing

As you may be aware, the companyhas seen sales of its luxury handbags decline in recent months. This is due to a number of reasons, for example, the number of cheap fakes of our Malu andTimely handbag models flooding the market. Inaddition, while manycustomers still associate our brand with exclusivity and luxury, we are awarethat the brand is seen by increasing numbers of people as being old-fashioned.

Recently, however, the Clearly Chic brand has become popular with young hip-hop artistsand football fans, a development that has opened up the possibility ofincreased sales for the company―in the short-term at least. However, it hasalso increased the risk of losing loyal customers, and our valued brand image.