目录

  • 1 Change
    • 1.1 视听学习 Change management; A framework for change
    • 1.2 商务知识 Positive impacts of change in business
    • 1.3 阅读理解 A sweet success; Getting back on top
    • 1.4 职业技能 Managing resistance to change
    • 1.5 商业文化 Attitudes to change
    • 1.6 技能拓展 The disorganized organizatin
    • 1.7 商务写作 Emails
    • 1.8 课程思政-商务英语学“习”
  • 2 Responsibility
    • 2.1 说课+录课视频
    • 2.2 视听学习 Business ethics; Making the commitment
    • 2.3 商务知识 Seven steps to effective corporate social responsibility
    • 2.4 阅读理解  Just good business; Greenwashing
    • 2.5 职业技能 Taking responsibility
    • 2.6 商业文化 Variations in values
    • 2.7 技能拓展 Called to account
    • 2.8 商务写作 Memos
    • 2.9 课程思政-商务英语学“习”
  • 3 Governance
    • 3.1 视听学习 Corporate governance in Japan;  The great pay debate
    • 3.2 商务知识 Characteristics of good corporate governance
    • 3.3 阅读理解 Message in a bottle of sauce; Let the fight begin
    • 3.4 职业技能 Summarizing
    • 3.5 商业文化 Attitudes to interruptions
    • 3.6 技能拓展 Spinning the truth
    • 3.7 商务写作 Press releases
    • 3.8 课程思政-商务英语学“习”
  • 4 Start-ups
    • 4.1 视听学习 Qualities of three innovators; The birth of a business
    • 4.2 商务知识 Steps to start a business
    • 4.3 阅读理解  Spreading the word; A business plan
    • 4.4 职业技能 Reviewing achievement
    • 4.5 商业文化 Giving praise
    • 4.6 技能拓展 Prize pitch
    • 4.7 商务写作 Faxes
    • 4.8 课程思政-商务英语学“习”
  • 5 E-marketing
    • 5.1 视听学习 A marketing campaign; Google clicks
    • 5.2 商务知识 E-commerce
    • 5.3 阅读理解 Word of mouse; The second life of Second Life
    • 5.4 职业技能
    • 5.5 商业文化
    • 5.6 技能拓展
    • 5.7 商务写作
    • 5.8 课程思政-商务英语学“习”
  • 6 Risk
    • 6.1 视听学习 Crisis management; Risk management
    • 6.2 商务知识 Risk management
    • 6.3 阅读理解 The perils of prediction; New findings about traders
    • 6.4 职业技能 Setting goals
    • 6.5 商业文化 Attitudes to time
    • 6.6 技能拓展 Test crisis
    • 6.7 商务写作 Short reports
    • 6.8 课程思政-商务英语学“习”
  • 7 Development
    • 7.1 视听学习 MBA programs; Anna Pilling
    • 7.2 商务知识 Individual development plans
    • 7.3 阅读理解  First, do no harm; A new deal
    • 7.4 职业技能 Briefing
    • 7.5 商业文化 How much detail?
    • 7.6 技能拓展 Turning ideas into reality
    • 7.7 商务写作 Emails
    • 7.8 课程思政-商务英语学“习”
商务写作 Emails

Writing focus: Letters

1 First be clear about the perspective you are writing from.

(In this case, you represent either Hal Garnett at Watermark or you represent N-Vision.)

2 Every time you start to write, you need to ask yourself two questions:

a What is the purpose of this piece of writing?

b Who am I writing to?

(Here Ss are writing to summarize the action agreed in their discussion about the e-commerce website to be developed by N-Vision. The purpose is to ensure there has been no misunderstanding and to formalize what each party guarantees to do. The summary letter is written to the other party; however, it may be made public at a later stage, (particularly in the event of a dispute.)

3 Look at the section on Letters on page 201 of the Writing guide. Notice the suggested structure and layout of the letter. Is this appropriate for the letter in this situation?

(The guidance about layout given in the Writing guide is very general and is appropriate for all formal or semi-formal letters. It is also important to decide what should go in the body of the letter and to plan the paragraphs needed. A possible structure for the body of the letter is as follows:

Opening: Reason for writing

Body [part 1]: Summary of the agreement reached including a table listing costs

Body [part 2]: Additional comments on the agreement

Reference to future action [e.g. confirmation by the other company]

Standard closure.)

4 What style should the letter be written in?

(Business letters are usually quite formal in style. A conversational style is not appropriate and contractions should be avoided. It is appropriate to use a number of typical letter phrases, e.g. Dear ..., With reference to our discussion of ..., Please do not hesitate to contact me if you need further information, Yours sincerely. However, the letter should not be over-formal. It needs to be clear, concise and easy to read. As the letter contains a summary of what was agreed, some formal language of reporting is appropriate, e.g. Mr X proposed that..., it was agreed that ... )

5 What linking words and phrases might be appropriate in the letter?

(A range of linking words can be used to connect ideas in the summary of the discussion. The writer is likely to refer back frequently to the conversation, e.g. As we discussed, ...)

6 Now go ahead and plan the letter. Then write the letter.

7 When you have finished, check your writing for: logical structure, clarity of ideas, accuracy of language, appropriateness of style.