Typesof Interview Surveys

Todaywe are going to learn another commonly used market survey method, interviewsurvey, which refers to the investigation method that the matter to beinvestigated is presented to the defendant in different forms such as face toface, telephone or in writing, so as to obtain the required information. Theforms of interviews and surveys are very diverse and have a wide range of uses,but it is precisely because of this that they are often hit in many fields. Forexample, some TV programs are called Interviews, but these programs are oftennot interviews, they are just small talk, and some are indeed interviews, butthey are called other names.

Forexample, this year there is a conversational TV show delivery. In each issue ofbrainstorming, several guests will be invited to discuss some popular topics.The content is quite interesting, but we have learned brainstorming before, itis to stimulate the wonders. Think, in fact, it’s not just a dialogue orargument. Strictly speaking, brainstorming can also be regarded as a form ofinterview. But in fact, this program is closer to the focus group interviews,focus group interviews and brainstorming organizational forms in interviewsurveys. Much like, there are moderators who have different ways of thinking,representing similar development environments and organizational processes, andso on.

Thekey to the difference is that brainstorming cares about ideas in a lot ofsense, and focus group interviews care about in-depth discussion of issues. Aslong as they have a certain consensus after reviewing and discussing eachother, the program of brainstorming is actually called focus. Group interviewsare actually more appropriate. It is precisely because of the wideapplicability of interview surveys that we are often misused. We have to learnthis survey method systematically in order to be able to use it to achieve ourdesired survey content. 

Accordingto the specific form of the interview survey, the interview survey can bedivided into focus group interviews, intercept interviews, and vivid marketconditions. Telephone interviews and email interviews and the like.

Sincethe organization of focus group interviews is very close to brainstorming, wewill not introduce more. You only need to organize according to thebrainstorming method. In the process of the moderator’s discussion, pay moreattention to guiding, commenting and fighting for each other. It is enough toreach consensus in some aspects.

Thenwe will focus on another form of emphasis. The first is the interceptionmethod. As the name implies, the interception interview and the in-depthinterview are carried out by stopping strangers at a specific location. Thepurpose is to obtain more general goals. Look, usually the investigator alsoselects objects of opposition in some pre-selected areas, and they can fightimmediately after obtaining their consent. When are intercept interviewsgenerally used?

Usuallytwo mobile phones have been initially judging the trend of the regional market,such as in the area where the project is intended to be carried out,understanding the attitude of the target customers towards the same cafe, andthe requirements for the VR experience. The second is to obtain more targetcustomers' experience of using new products and new services throughinterception when experimental products have been produced. Interceptioninterviews can be roughly divided into five steps from preparation toimplementation. First, we must clarify the target customers and design theoutline or questionnaire for the interview, and then determine one or moreintercept locations and corresponding times. The investigators then wait forthe appropriate crowd to appear at the determined place and time, and interceptthe target crowd. Afterwards, the investigator must first make a request forthe investigation. After obtaining the consent, the method can be conducted onthe spot according to the outline and questionnaire. If it is necessary toapply a new product or a more complicated problem, it is necessary to determinea nearby location to open it. Finally, after the end of the interview, it ispossible to solicit whether the respondents can conduct another return visit inthe future. 

Theadvantage of intercepted interviews is that the information is collectedquickly. If the interview process has more subjects to choose from, and thecost of carrying out is relatively low, the disadvantage is that onlyrelatively simple questions can be interviewed. On the one hand, theintercepted respondent agrees to receive it. Too many problems can easily makethem feel uneasy. On the other hand, it is difficult for the intercepted targetcustomers to quickly understand the complex problems. In addition, there aresome services or products whose audience is relatively small, so the efficiencyof intercepting investigations will be very low.

The legal risk that we need to intercept objectsfrom other survey companies is too high. Investigators need to have priorpsychological preparation. The more troublesome problem is that because theinterview environment cannot be controlled, sometimes it is hard to get theopportunity to start the interview, and the interview process will stillAffected by unexpected changes and emergencies of fellow travellers, it wasforced to terminate.